AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Kenyan Ambulance Made of Bamboo - Bambulance Kenyan Ambulance Made of Bamboo - Bambulance

The name on its own makes this an awesome invention already, but what the creators of the Bambulance hope to do for the people of Kenya is even more incredible. The bamboo emergency medical transportation devices (EMTD) are a project of Design for Development Society. Their mission was to utilize sustainable local materials in both the design and manufacturing process of the ambulances; bamboo was an obvious choice. The project will offer EMTDs for those patients in need of transportation wh… [More]



Cookies Sell Homes - Real Estate Scent MarketingCookies Sell Homes - Real Estate Scent Marketing

To increase the appeal of houses and apartments to prospective buyers, real estate agents in New York have begun using scent marketing techniques to evoke cozy feelings that remind them of home. Rather than house that smells like dog breath, cat food, hamster cage or the dinner cooked the night be… [More]







Photoblogger Shoots Ad Campaign - Merlin Bronques For Ben Sherman ClothingPhotoblogger Shoots Ad Campaign - Merlin Bronques For Ben Sherman Clothing

Photos are beginning to surface for the new ad campaign for British clothing line Ben Sherman. Shot by musician and photoblogger Merlin Bronques of lastnightsparty, and erstwhile band NAM:LIVE!, and styled by Fashionista contributor Josh Madden, the photos are hardly unconventional. But it does mar… [More]



Top 14 Laptop Bags & Sleeves + Llyod Tote (SUPER GALLERY)Top 14 Laptop Bags & Sleeves + Llyod Tote (SUPER GALLERY)

This satin-lined, golden-zippered case is actually a stunning laptop bag. The exceptional talent at Violet May London produced the Lloyd bag in Peppermint & White rose for the business woman who understands the value of panache in her every day work regime. Whether you’re looking for the perfect … [More]



Auto Brandaptation - Bugatti Volo ToasterAuto Brandaptation - Bugatti Volo Toaster

The trend of brands extending their reach beyond anything related to their core business is beyond me. The latest example is this Bugatti toaster. The Bugatti Volo Toaster is a pretty normal toaster, with the option of adjustable browning, it has wide slots and a warming rack. At least this toaster … [More]



$51,000 Basket of Cheer - Vivat Bacchus Christmas Hamper$51,000 Basket of Cheer - Vivat Bacchus Christmas Hamper

The world’s most expensive Christmas hamper is this scrumptious creation by Vivat Bacchus. The receiver of the US $50,987.50 basket will indulge in a kilo of Royal Beluga caviar with the enclosed buffalo horn spoon, nibble of fine cheeses and Spanish Joselito ham. To wash it down, the themed bas… [More]



Popsicles With Hidden Prizes - Frozen iPodsPopsicles With Hidden Prizes - Frozen iPods

Brazilian ice-cream manufacturer Kibon has redefined the cool factor in marketing and promotions. After racking their brains to come up with a new way to give away prizes (for decades they’d had prizes printed on the popsicle stick), they came up with a way to put the prize inside the frozen treat… [More]



New Jackass Movie Free Online - Jackass 2.5 to Debut Dec. 19 (VIDEO)New Jackass Movie Free Online - Jackass 2.5 to Debut Dec. 19 (VIDEO)

On Dec. 19 “Jackass 2.5” will made available online by Paramount Pictures. Jackass fans that have come to expect a mix of high level character development and sophisticated dialog that doesn’t “dumb it down” for the audience, as well as top notch special effects, should not be disappoint… [More]



Paris Hilton in Nothing but Gold Paint - Rich Prosecco Ads (VIDEO)Paris Hilton in Nothing but Gold Paint - Rich Prosecco Ads (VIDEO)

Paris Hilton has taken advertisements for her branded beverage, Rich Prosecco, to the next level of sexy in the new campaign in which she appears wearing nothing but gold paint. Like a golden statue, the high profile socialite stretches her slender body upwards to the sky, nothing to cover her mos… [More]



Snakeskin Leather Laptop Bag with Vibrant Satin Lining - Violet May (GALLERY)Snakeskin Leather Laptop Bag with Vibrant Satin Lining - Violet May (GALLERY)

The word coursing through the tips of my fingers is simply, "YES!" This luxurious, snake-skin-patterned black leather, square laptop case is lined in the most vibrant turquoise satin. Opulent as it is closed, when the lid comes off, it's the brightly colored, padded interior that sends a visual ma… [More]



Holy Hotel Guests - Travelodge Special For Certain NamesHoly Hotel Guests - Travelodge Special For Certain Names

Travelers staying in Britain, Ireland and Spain could get themselves a free night's lodging in the offbeat chance that they are married and their names are Joseph and Mary. In conjunction with the Christmas season, the hotel chain, Travelodge, is offering this very limited special to visitors who ca… [More]



Spain Plans $25 Billion Casino Town - Gran Escala in ZaragozaSpain Plans $25 Billion Casino Town - Gran Escala in Zaragoza

Spain is entering the ultra high roller world of casinos in a big way. A humongous city-like development, temporary called "Gran Escala" (Grand Scale) will be built in the desert region (sound like Vegas?) of Los Mongeros. Over $25 billion has been earmarked to start a decade long project to build… [More]



Hilfiger Fragrance Inspired by Real Women - Documentaries Inspire Dreaming (GALLERY)Hilfiger Fragrance Inspired by Real Women - Documentaries Inspire Dreaming (GALLERY)

Dreaming, the new Hilfiger fragrance, will be introduced by a series of documentary films about real women achieving their dreams. The stories will come from Glamour readers and be sponsored by Tommy Hilfiger. The films will be directed by A-list talent who have not been selected yet. The public i… [More]



Extravagant Designer Bluetooth - Motorola and Alexander Amosu HeadsetExtravagant Designer Bluetooth - Motorola and Alexander Amosu Headset

Bluetooth headsets can be pretty dorky, unless they are totally blinged with 18k gold and 180 diamonds. Motorola and Alexander Amosu only made 100 which cost between $8,000 to $12,000. If you're going to take your gadgets to that level of opulence, you may as well invest in two, to ensure neither… [More]



One-Handed Reading Gadget - The Thumb-ThingOne-Handed Reading Gadget - The Thumb-Thing

There are things in life that remain unquestioned, dilemmas which are accepted, without anyone looking for an answer, thinking this is just how life is. Unless someone finally comes up with an idea, which is so obvious, we can’t believe it hadn’t existed before. Yes, I’m talking about this Th… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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