AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Hire a Granny - NetGranny Knits You Custom Socks (GALLERY) Hire a Granny - NetGranny Knits You Custom Socks (GALLERY)

I have just discovered Swiss-based Netgranny, the brainchild of the designers Tarzan, and I love it. In brief, Netgranny allows you to choose your favourite sock pattern and then hire a granny to knit your heart's desire. The website feature photos of all the grannies, along with the socks they can knit, and how many orders they are currently working on. My favourite Gran? I would have gone for Agnes, and a surprise granny design. Unfortunately, the site informs she is already working on two… [More]



Artistic Activism - Part Of It Totes & Tees For Charity (GALLERY)Artistic Activism - Part Of It Totes & Tees For Charity (GALLERY)

Charity work is a noble way for artists to gain recognition for their work while raising funds for a worthy cause. The brightly colored and whimsical tees and tote bags from Part Of It support a wide range of causes, from saving polar bears to combating dyslexia, depending on the artist who created … [More]







Leading Auto Manufacturer AGAINST Hybrids - Porsche Reconsidering (VIDEO)Leading Auto Manufacturer AGAINST Hybrids - Porsche Reconsidering (VIDEO)

Unlike most major auto manufacturer, Porsche doesn't think the market for hybrids will be very big and has decided against producing the hybrid Panamera executive sports sedan according to Fast Lane Daily. The hybrid Cayenne SUV was due to come out in 2010, but now the German car company isn't so … [More]



Google Phone in Testing - Android Cell PhoneGoogle Phone in Testing - Android Cell Phone

Google's new phone, the Android, is in the hands of testers and getting closer to being in the hands of technology media. Designed to bury the iPhone and all comers, the Android is open source and open network. This allows anyone to develop applications and it works on any cell phone network. [More]



3D Activism Ad - Graphic Anti-Whaling Campaign3D Activism Ad - Graphic Anti-Whaling Campaign

If this doesn't convey the message, nothing will. This very graphic ad against whaling was done up by the Republic of Everyone, the art direction by Happy Soldiers. The photograph of a whale whose guts are literally oozing out is meant to speak out against the unethical fishing of whales. Although… [More]



Google-Backed Solar Panels - Nanosolar Photovoltaic Prints (GALLERY)Google-Backed Solar Panels - Nanosolar Photovoltaic Prints (GALLERY)

If Google co-founders are backing a project, it's a pretty good indicator that its something to watch out for. Nanosolar could just be the next big thing in solar power. "The company, which has raised $150 million and built a 200,000-square-foot factory here, is developing a new manufacturing proc… [More]



The Most In Demand Holiday Gift - Nintendo Wii Nearly Impossible to GetThe Most In Demand Holiday Gift - Nintendo Wii Nearly Impossible to Get

Even though Nintendo is pumping out 1.8 million Wiis a month, they still aren't able to keep up with the demand. Finding one in time for Christmas is nearly impossible -- it is THE must have item this holiday, and desperately wanted by all... It was a dark and stormy night, the most popular beginni… [More]



Top 10 Novel Ideas + Invisible Floating Bookshelf (SUPER GALLERY)Top 10 Novel Ideas + Invisible Floating Bookshelf (SUPER GALLERY)

Those who love showing off how well read they are will adore displaying their books on this invisible floating bookshelf. Displaying favorite books is an exceptionally easy way to reflect personal style, values and interests, and the Conceal Bookshelf will do so in a non-space-evasive way. As comp… [More]



Ford Dumps Jaguar and Land Rover For Indian Brand - 100,000 Tatas in 2008 (VIDEO)Ford Dumps Jaguar and Land Rover For Indian Brand - 100,000 Tatas in 2008 (VIDEO)

Ford Motor Co is dumping its Jaguar and Land Rover brands in order to concentrate on its lagging American operation. So far, the lucky winner is looking to be India’s Tata Motors. The winning bid is expected to be about 1 billion pounds ($2 billion). [More]



Cardboard Shelving - Eco-Friendly Magma UK BookstoreCardboard Shelving - Eco-Friendly Magma UK Bookstore

I wish I could fly over to London to do my Christmas shopping. Magma, the London bookstore, is drawing present buyers to its first Multi-Purpose product shop and showing off their eco-friendly shelving. Designed by architects Julie Blum and Nikki Blustin, the flat-packed units also fold out into cou… [More]



Monks Create Cult Brand – Rare Beer By Appointment Only (GALLERY)Monks Create Cult Brand – Rare Beer By Appointment Only (GALLERY)

There’s a bit of a ritual involved with procuring what lucky souls have described as the best beer in the world. Brewed by silent monks in Belgium, Westvleteren “Trappist” can only be purchased in limited quantities, by placing an order on (I kid you not) the monks “Beer Phone”. It’s… [More]



Custom Soda Pops - VesselCustom Soda Pops - Vessel

This concept drink comes from the folks at thegreenergrass.org, a group that initiates positive change by interviewing industry and thought leaders. I can't really describe the new drink in terms of color or flavor or consistency because the canned beverage (aka Vessel) is totally customized by the … [More]



Designer Desserts - Karl Lagerfeld's Holiday LogDesigner Desserts - Karl Lagerfeld's Holiday Log

Karl Lagerfeld has taken a micro-break from designing fashion and put his artistic touch on concocting this culinary Christmas treat. The excentric German teamed up with Parisian baker, Lenôtre, to design the limited edition Holiday Log or bûche de noël. "The Karl Lagerfeld holiday log comes … [More]



Disgusting Dead Animal Toys - RoadkillToys.com (VIDEO)Disgusting Dead Animal Toys - RoadkillToys.com (VIDEO)

I'm not quite sure why I'm perpetuating this product idea, but now you can buy a toy dead animal. These aren't just dead though; they're roadkill - with popping eyes and exposed intestines. RoadkillToys.com is the proud creator and seller of these dark-humor (at best) play things. Give them credit… [More]



Google's Answer to Wikipedia - Knol Lets Contributors Earn AdSense RevenueGoogle's Answer to Wikipedia - Knol Lets Contributors Earn AdSense Revenue

Google has come up with their own answer to Wikipedia, with the introduction of Google Knol. Instead of the Wikis Wikipedia relies on, Google's version relies on Knols or "knowledge units." Just like Wikipedia, Knol users will be able to add their own content, edit other entries and will be able … [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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