AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Catvertising - Dancing Cat Project (VIDEO) Catvertising - Dancing Cat Project (VIDEO)

For a yet-to-be-explained reason, people on YouTube are fascinated by cats, dancing cats in particular. Instead of questioning it, wondering why, or criticizing the feline fascination, smart marketers are using it to their advantage -- not because they love cats, per se, but because they recognize the huge potential audience. Here is one in support of First Giving using cats, dogs, stop-motion animation and a dance beat. Fur more captivating cats, check these out, but make sure not to miss t… [More]



Queen Elizabeth II on YouTube - Christmas Message on the Royal Channel (VIDEO)Queen Elizabeth II on YouTube - Christmas Message on the Royal Channel (VIDEO)

Queen Elizabeth II will be broadcasting her annual Christmas Day message not just on TV, but for the first time, will also be uploading her seasonal greeting on YouTube. We already thought it was pretty hip that the 81-year-old released her message on podcast last year, but this YouTube video will a… [More]







In-Flight Mobile Phone - Air France & OnAir Team for Service (GALLERY)In-Flight Mobile Phone - Air France & OnAir Team for Service (GALLERY)

It's about time progress was made in the cell phone department in the flying world. The first ever in-flight mobile service will finally make its debut as Air France and OnAir have teamed to offer the service on international flights. Kicking off immediately, passengers will be able to send and rec… [More]



Awareness Through Celeb-Designed Apparel - H&M;'s Fashion Against AIDS Collection (GALLERY)Awareness Through Celeb-Designed Apparel - H&M;'s Fashion Against AIDS Collection (GALLERY)

Famous celebrities, together with one of fashion's leading retailers, have teamed up to spread awareness about HIV/AIDS. H&M;and "Designers Against AIDS" have collaborated to launch the "Fashion Against AIDS" collection. Rihanna, Timbaland, Chicks on Speed, Good Charlotte, Henrik Vibskov, Jade Jag… [More]



1 Million Euro Cell Phone - GoldVish Le Million1 Million Euro Cell Phone - GoldVish Le Million

Euroset, one of largest mobile handset retailers in Russia, plans to open a GoldVish boutique in Moscow next year. The GoldVish Le Million phone, the world’s most expensive cellphone, made the Guinness Book of Records. It is limited to just 3 units worldwide and is priced at a hefty one million … [More]



The Selling of Celebrity - Paris Hilton Inc Documentary (VIDEO)The Selling of Celebrity - Paris Hilton Inc Documentary (VIDEO)

A recent documentary, Paris Hilton Inc., shows how the young heiress was able to transform herself as one of the most idolized, hated, photographed and talked about icons of our time. "A fascinating journey through the billion-dollar business of star-making with Paris herself and the people who pu… [More]



Impact of Logos on Consumerism - Unlabeled Candy & Chips Still Recognizeable (GALLERY)Impact of Logos on Consumerism - Unlabeled Candy & Chips Still Recognizeable (GALLERY)

It is a true test of a product's success if even after its logo is removed, the consumer would still recognize it by the distinct colour, shape or detailing of its packaging. NY artist Derek Stroup has stripped down the logo branding of some candies and chips in his photo series. In his "Candy and … [More]



Ssssslick Vodka Campaign - Absolut Pear Snake Ads on TouchTunes (VIDEO)Ssssslick Vodka Campaign - Absolut Pear Snake Ads on TouchTunes (VIDEO)

Looking for the perfect drink to pear your holiday goodies with? Absolut Vodka has released their flavor, Absolut Pear, along with a sssssstunning campaign featuring a gluttonous snake. The Swedish vodka company selected a vibrant green snake to be the mascot in their ads which appears to have swa… [More]



Couple Weds in Public Restroom - A Charmin Wedding (VIDEO)Couple Weds in Public Restroom - A Charmin Wedding (VIDEO)

And I thought I was excited about the Charmin toilets in Times Square! This week, a couple in search of a memorable wedding decided to get married at the free luxury public bathrooms in New York City. Taking it too far? You haven't heard the worst yet. The bride wore a wedding dress made out of to… [More]



Power & Panache for Business Moguls - Pininfarina Luna DeskPower & Panache for Business Moguls - Pininfarina Luna Desk

IMHO, Pininfarina simply IS Italian design. Their shop has produced many of the most awesome cars in the world. Now they've decided to try their hand at office design, creating, with tremendous talent, the Luna Desk. It's disegno bello, with a wonderful combination of varnished aluminum and metaliz… [More]



Homeless Musican on Rollerblades Turned Fashion Designer - The Crazy Robertson (VIDEO)Homeless Musican on Rollerblades Turned Fashion Designer - The Crazy Robertson (VIDEO)

"The Crazy Robertson" is the newest sensation at the center of Hollywood's fashion scene. Everybody in his West Los Angeles neighborhood knows John Wesley Jermyn although he isn't a famous designer or actor. The 56-year-old homeless man, known better as "The Crazy Robertson" or "The Robertson Dancer… [More]



Personalized Chocolate – DekoChoco (GALLERY)Personalized Chocolate – DekoChoco (GALLERY)

People who love to customize everything can now create their own chocolate on a reasonable budget. This is a really cool idea from DekoChoco, a Japanese chocolate company. Just go to their website and design your own package by adding text and images. It takes about 3 weeks to get it. The cost i… [More]



$15,000 Six Pack - Autographed Stella Artois Nobilis Magnums$15,000 Six Pack - Autographed Stella Artois Nobilis Magnums

A six pack of Stella Artois Nobilis recently sold for $15,000. The profits from world's most expensive six pack went towards wild life conservation group, WildAid thanks to AOL Canada who made the purchase. The limited edition pack contained six celebrity-autographed magnums. One bottled is signed… [More]



Gisele Designs for D&G;- Bundchen by Dolce & Gabbana (VIDEO)Gisele Designs for D&G;- Bundchen by Dolce & Gabbana (VIDEO)

World famous Brazilian supermodel, Gisele Bündchen has teamed up with Italian design duo, Dolce & Gabbana to launch her own line. The Victoria's Secret model's designs will be launched under the collection, "Bündchen by Dolce & Gabbana" and is expected to his stores in March. Gisele has been wo… [More]



Order Christmas Trees Online - juletrefraskogen.noOrder Christmas Trees Online - juletrefraskogen.no

Norwegian company, Jule Tre Fra Skogen (Christmas Trees From The Forest), is a new business idea that combines the internet with your seasonal parking lot Christmas Tree salesman. Visitors to the web site can surf through photos of individually-named trees and select one to buy. The company kindly c… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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