AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.



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Marketing Strategy

Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!


Cultural Branding

The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.


Innovative New Ads

There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.


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Invite Friends, Get Free Designer Shoes - Shoes! Facebook Application Invite Friends, Get Free Designer Shoes - Shoes! Facebook Application

That's the application we, girls and shoes addicted were waiting for. After adding the Shoes! application on Facebook, you are provided with a virtual wallet, which you can fill up of virtual dollars by inviting your friends to add the application too. With the money, you can buy shoes and add them to your closet. The cool thing is that the shoes sold in the virtual shop are among the coolest shoes you desire right now. Gucci, D&G;, Marc Jacobs, are only a few of the shoe brands you can virtually… [More]



Send Your Jeans for a Retro Reno - Scoutie Girl Redoes Your Denim (GALLERY)Send Your Jeans for a Retro Reno - Scoutie Girl Redoes Your Denim (GALLERY)

OMG, seventies flashback! Cool. If you have a fav pair of comfy faded denim jeans you know they got better with time. Designer Megan will take you back to the 70's with bright and bold designs. The jeans are your moldy-oldies, she adds the funk. She lets you send in your old, comfy worn in jeans, th… [More]









Future Marketing Prospectives in Virtual Worlds -  Consumer Research in Second LifeFuture Marketing Prospectives in Virtual Worlds - Consumer Research in Second Life

Thomas Novak, co-director of the Sloan Center for Internet Retailing at University of California Riverside, gave a presentation entitled "Consumer Behavior Research in Second Life: Issues and Approaches" during last Association for Consumer Research Annual Conference in Memphis. Professor Novak desc… [More]



Innovative Marketing Book - Seth Godin: How to avoid the Meatball SundaeInnovative Marketing Book - Seth Godin: How to avoid the Meatball Sundae

Today Seth Godin releases his new book, Meatball Sundae, in which he asks managers a hot question: Is Your Marketing Out of Sync? In the book, he challenges marketers to sync up their marketing mix with their products, rather than simply rushing to embrace the new marketing opportunities represent… [More]



Fastest Train Ever - 319 MPH Central Japan RailwayFastest Train Ever - 319 MPH Central Japan Railway

The Central Japan Railway announced they will build the world's fastest train. The train, which will run between Tokyo and the center of Japan, will have to exceed the current record of 310 miles per hour. The new maglev train will cost $44.7 billion dollars, and the stock is already taking a ham… [More]



Criminal Records Increase Celeb Status - Mischa Barton's DUI Ups Her Value (GALLERY)Criminal Records Increase Celeb Status - Mischa Barton's DUI Ups Her Value (GALLERY)

Mischa Barton was recently arrested for a DUI, joining fellow female celebrities like Paris Hilton and Nicole Richie who also served jail time for driving under the influence. Back in the day, charges like these would have harmed celebrity image dramatically, but today, they actually increase a star… [More]



Tele-Conferencing With 42Tele-Conferencing With 42" Pop-Up TV - Plasma-Lift Conference Table (GALLERY)

D+S refers to this as a Plasma-Lift Conference Table. Seems that it would make a great office desk or home dining room table, no? It's designed for 42" TV computers and laptops, video camera, a sound system and microphones for tele-conferencing. It has plenty of electrical outlets and input jacks. T… [More]



Toys of Chinese Millionaires - Affluent Asians Wnats Aircrafts and YachtsToys of Chinese Millionaires - Affluent Asians Wnats Aircrafts and Yachts

Helicopters, small aircraft, and luxury sailing yachts are becoming the ultimate accessories of the super-rich in China. This is a new marketing trend that will be a boon for companies seeking to bring a wealthy western lifestyle to Chinese millionaires. These affluent Asians are looking to spend th… [More]



Luxury Ollies - Ferrari SkateboardLuxury Ollies - Ferrari Skateboard

We've seen home gyms, bicycles, segways, and, oh yeah, cars from this company. They seem to be putting their custom red paint job and Prancing Horse logo on everything and marking up the price. Now, Ferrari has done their thing to skateboards. The price ($156USD) doesn't seem to fit the brand, howev… [More]



Top 20 Book Innovations in 2007 (GALLERY)Top 20 Book Innovations in 2007 (GALLERY)

These were the 20 most popular Books in 2007, based on our traffic statistics. If you have a something you'd like to submit to our Books category, you should Join FREE and start building a Trend Hunter portfolio. If you're looking for more research based on our database of more than 10,000 trend… [More]



Italian Designers Predict Higher Prices in 2008 - Gucci, Versace, Fendi, Armani (GALLERY)Italian Designers Predict Higher Prices in 2008 - Gucci, Versace, Fendi, Armani (GALLERY)

The AP reports that "Made In Italy" is going to cost more. Italian designers including Gucci, Armani, Fendi and Versace are finding that it costs more to make fashion in Italy, and prices will begin to reflect that as of next year. The fashion industry has also been affected by the rising Euro a… [More]



Unique Jewel Hues - DeBeers Diamond Monopoly Sets 2008 Color StandardsUnique Jewel Hues - DeBeers Diamond Monopoly Sets 2008 Color Standards

DeBeers controls the diamond market and apparently has decided there is a glut of grey and orange diamonds! The jewelery company is showing these unusual stones hoping they will capture enough market share to continue to keep diamonds as the luxury standard for jewelry. DeBeers is known for manipu… [More]



Top 20 Ads in 2007 (GALLERY)Top 20 Ads in 2007 (GALLERY)

These were the 20 most popular Ads in 2007, based on our traffic statistics. If you have a something you'd like to submit to our Marketing Strategy category, you should Join FREE and start building a Trend Hunter portfolio. If you're looking for more research based on our database of more than 10… [More]



Mega TVs - 150 Inch Panasonic Plasma TVMega TVs - 150 Inch Panasonic Plasma TV

The Consumer Electronics Show is quickly approaching so marketing guys are pressuring to get their hot stuff some publicity. The 150 Panasonic Plasma TV overwhelms the next largest TV, the biggest TV last year, the Sharp 108 incher. For scale, the 150 inch Panasonic can display a full size person. … [More]



Red Pepper Luxury - Vivid Audio's $54,000 Giya G1 SpeakersRed Pepper Luxury - Vivid Audio's $54,000 Giya G1 Speakers

Vivid Audio’s Giya G1 speakers are the ultimate in luxurious sound and style. Laurence Dickie designed these $54,000 speakers for CES 2008. They are sure to please super rich audiophiles, who demand the best in sound systems. Bonus: they look like giant red peppers. [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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