AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Publicity Stunt to Boost Movie Hype? - Morgan Spurlock Says He Found Osama bin Laden Publicity Stunt to Boost Movie Hype? - Morgan Spurlock Says He Found Osama bin Laden

The Hollywood rumor mill has it that Morgan Spurlock, who has just completed a documentary in the Middle East titled, "Where in the World Is Osama bin Laden?" has actually found the elusive “Holy Grail” and infamous terrorist. Rumors began at the Berlin International Film Festival, when Spurlock gave potential buyers a private 15-minute showing of his documentary. It sold quickly to The Weinstein Co. and will premiere at the Sundance Film Festival. [More]



Cheap Laptops for Education - One Laptop Per Birmingham ChildCheap Laptops for Education - One Laptop Per Birmingham Child

Birmingham will be the first city in the US to buy the OLPC (one laptop per child) laptops at $200 that were originally meant for third world countries and cost about $100. The city's $3 million deal will see 15,000 child between kindergarten and grade eight having their own computers to work at. … [More]







DIY 3-Wheel Diesel Electric Concept - XR-3 Hybrid Close to CompletionDIY 3-Wheel Diesel Electric Concept - XR-3 Hybrid Close to Completion

Designers everywhere are jumping on the green-wagon and churning out concepts at a rapid fire pace. This three-wheeler XR-3 Hybrid is a kit to be assembled by the owner, which may be the first of it's kind. The plug-in concept was supposed to roll out this year, but has had some set backs. It will o… [More]



Haute Scarves for Education - Hermes Supports Lafayette CollegeHaute Scarves for Education - Hermes Supports Lafayette College

Luxury designer, Hermes has released a limited edition commemorative scarf for the 250th Anniversary of Marqui de Lafayette's birthday. The idea came from Lafayette College as a fund raising idea, as LaFayette founded the post-secondary institute. The Hermes scarves will sell at the campus booksto… [More]



Bank Notes as Business Cards - Zimbabwe Hunter at Tourism FairBank Notes as Business Cards - Zimbabwe Hunter at Tourism Fair

A Zimbabwe man got really crafty after forgetting his business cards, and went out creating new ones using money as a medium. The professional hunter had his business information stamped on 100 10-cent bearer cheques which he distributed at London's World Tourism Market fair. The Zimbabwe Tourism Au… [More]



Chocolate & Swarovski Dress - Linzi Stoppard Wears Lindt Balls & Crystals (GALLERY)Chocolate & Swarovski Dress - Linzi Stoppard Wears Lindt Balls & Crystals (GALLERY)

What do girls love more than sparkling Austrian crystals and Swiss chocolate? A dress that combines both! This ultra-festive Lindt Chocolate's Lindor Balls and Swarovski crystal coated dress was spotted on famous violinist, Linzi Stoppard. Never have Lindt balls looked so appealing on a dress! Yo… [More]



From Shopping Bag to Branded Kite - Shopping Kite for MarketingFrom Shopping Bag to Branded Kite - Shopping Kite for Marketing

Do you really want to make your brand take off? If you're into innovative approaches that help you soar above the competition, check out the Shopping Kite. After fulfilling their function is a package for delivery, the plastic bags can be transformed into kites to serve as a unique visibility tool f… [More]



Hum Searching (UPDATE) - Midomi Helps You Hum Search for MusicHum Searching (UPDATE) - Midomi Helps You Hum Search for Music

We've reported about music searching before, and now we've got another entry to the game. Midomi is a new site that helps you when you forget what song you just heard. Search for music by singing or humming. The site describes, "Users need only sing, hum or whistle a few bars into their computer … [More]



Retro Anti-Fashion Returns - Dr. Martens Attempts Revival (GALLERY)Retro Anti-Fashion Returns - Dr. Martens Attempts Revival (GALLERY)

Eww. Just eww. I try to stay impartial to trends, but I pray no one actually dons these in an attempt to be cool. Even the New York Times recognizing the Dr. Martens as an "Antifashion." The footwear company has launched a new campaign in an effort to re-boost the appeal of the clunky, rubber-soled … [More]



iPhone Rental - Erento Let You Try Before You BuyiPhone Rental - Erento Let You Try Before You Buy

If you've contemplated getting an iPhone but haven't been quite ready to commit, then consider renting one from erento. The online company knows that as excited as consumers are about the touchscreen Apple gadget, they're also wary of the high price. Sales have actually dropped recently, which is … [More]



LED Trainvertising - Half KM of Ads in London Heathrow ExpressLED Trainvertising - Half KM of Ads in London Heathrow Express

What better place to flash ads in consumer's faces than when they have no where to run? That seems to be the logical behind advertising in trains and subways, and the intention behind the half kilometre of LED ads planned for London Heathrow's airport Express. Not only are advertisers making the m… [More]



Personalized Picture Books - FlattenMe Fairytales Feature You (GALLERY)Personalized Picture Books - FlattenMe Fairytales Feature You (GALLERY)

The best way to experience a fairytale? To be the main character, of course! That's now possible thanks to FlattenMe, a site that lets you create customized books, that not only include your name in the story, but your photographs as well. "It's your story. Step in!" There are four enchanting tales… [More]



Late Night Hosts Personally Paying Writers - Jay Leno & Conan O'Brien Support StaffersLate Night Hosts Personally Paying Writers - Jay Leno & Conan O'Brien Support Staffers

The Writers Guild of America strike has had some interesting twists. Tonight Show host, Jay Leno, said today he would personally pay the staff of his show after Friday's announcement they would all be out of jobs. That includes payment out of his own pocket to keep his crew, band members and other e… [More]



Hershey's Cocaine Packaging - Ice Breakers PacsHershey's Cocaine Packaging - Ice Breakers Pacs

The Hersheys Co. didn't think this one through. Their Ice Breakers Pacs are packaged similarly to the way illegal drugs such as cocaine, crack, and heroin are distributed - in small, heat-sealed baggies. The candy is really a dissolvable pouch with a powdered sweetener inside. A Philadelphia Police … [More]



Wagging Tail Ad - Iam's Pet Food Marketing (VIDEO)Wagging Tail Ad - Iam's Pet Food Marketing (VIDEO)

This is a very clever ad campaign for Iam's Dog Food! The vinyl stickers are placed on the back window of car so when it rains, it looks like a dog's tail wagging. Even when not in motion, the ad is very eye-catching. No big surprise that the clever campaign comes from ad agency, Saatchi & Saatchi… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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