AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
September 2010
AD CULT
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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Jackass Naked for Animals - Steve-O Prefers Ink Over Mink in PETA Ads Jackass Naked for Animals - Steve-O Prefers Ink Over Mink in PETA Ads

Jackass star Steve-O strips down naked, not for the love of his silly antics, but for the love of furry animals. Steve-O flaunts his tattoos in two of PETA ads with the taglines: "I'd Rather Go Naked… [More]



Car Design Meets Gastronomy - MINI Lounge (GALLERY)Car Design Meets Gastronomy - MINI Lounge (GALLERY)

The MINI Lounge is one more extension among the already extensive off-road activities realized by the BMW-owned cult car brand. MINI car design and colors are a major source of inspiration for the design… [More]







Designer Phone Boom - Mobile Companies Cash In On Fashion Designers (GALLERY)Designer Phone Boom - Mobile Companies Cash In On Fashion Designers (GALLERY)

In the coming months, it is predicted that fashion designers will further invade the cell phone industry. As there is now more demand for stylish phones from mobile consumers, it could mean big opportunities… [More]



Celebrity Home Rental Spoofs - Will Ferrell’s Landlord Tops 2007 Charts (2 VIDEOS) (VIDEO)Celebrity Home Rental Spoofs - Will Ferrell’s Landlord Tops 2007 Charts (2 VIDEOS) (VIDEO)

More and more celebrities are using YouTube as a promotional tool. 2007 saw several stars begin creating their own viral videos to further boost their star status. A favourite had to be Will Ferrell. The… [More]



Sanrio Targets Males - Hello Kitty MenswearSanrio Targets Males - Hello Kitty Menswear

The sugary sweet white anime cat that has bewitched generations of young girls will now be used on products geared at young males. Sanrio company spokesman Kazuo Tohmatsu believes men are ready to accept… [More]



Watches for Female Pilots - Abington Flight Watch for WomenWatches for Female Pilots - Abington Flight Watch for Women

The Abington Watch company was founded by Chelsea "Juice" Welch, a Santa Monica-based pilot and she has introduced two new flight watches for women the Amelia (Earhart) and the one pictured, Jackie (Cochran).… [More]



Free Gifts As Ads - Giving Away Facebook Apps For MarketingFree Gifts As Ads - Giving Away Facebook Apps For Marketing

A few weeks ago I noticed this new form of ad on Facebook. Some branded products are available to be sent as free gifts within the Gifts application. This application allows you to send your friends a… [More]



Future Marketing Prospectives in Virtual Worlds - Consumer Research in Second LifeFuture Marketing Prospectives in Virtual Worlds - Consumer Research in Second Life

Thomas Novak, co-director of the Sloan Center for Internet Retailing at University of California Riverside, gave a presentation entitled "Consumer Behavior Research in Second Life: Issues and Approaches"… [More]



Innovative Marketing Book - Seth Godin: How to avoid the Meatball SundaeInnovative Marketing Book - Seth Godin: How to avoid the Meatball Sundae

Today Seth Godin releases his new book, Meatball Sundae, in which he asks managers a hot question: Is Your Marketing Out of Sync? In the book, he challenges marketers to sync up their marketing mix with… [More]



Criminal Records Increase Celeb Status - Mischa Barton's DUI Ups Her Value (GALLERY)Criminal Records Increase Celeb Status - Mischa Barton's DUI Ups Her Value (GALLERY)

Mischa Barton was recently arrested for a DUI, joining fellow female celebrities like Paris Hilton and Nicole Richie who also served jail time for driving under the influence. Back in the day, charges… [More]



Luxury Ollies - Ferrari SkateboardLuxury Ollies - Ferrari Skateboard

We've seen home gyms, bicycles, segways, and, oh yeah, cars from this company. They seem to be putting their custom red paint job and Prancing Horse logo on everything and marking up the price. Now, Ferrari… [More]



Italian Designers Predict Higher Prices in 2008 - Gucci, Versace, Fendi, Armani (GALLERY)Italian Designers Predict Higher Prices in 2008 - Gucci, Versace, Fendi, Armani (GALLERY)

The AP reports that "Made In Italy" is going to cost more. Italian designers including Gucci, Armani, Fendi and Versace are finding that it costs more to make fashion in Italy, and prices will begin… [More]



Unique Jewel Hues - DeBeers Diamond Monopoly Sets 2008 Color StandardsUnique Jewel Hues - DeBeers Diamond Monopoly Sets 2008 Color Standards

DeBeers controls the diamond market and apparently has decided there is a glut of grey and orange diamonds! The jewelery company is showing these unusual stones hoping they will capture enough market… [More]



Top 20 Ads in 2007 (GALLERY)Top 20 Ads in 2007 (GALLERY)

These were the 20 most popular Ads in 2007, based on our traffic statistics. If you have a something you'd like to submit to our Marketing Strategy category, you should Join FREE and start building a… [More]



Mega TVs - 150 Inch Panasonic Plasma TVMega TVs - 150 Inch Panasonic Plasma TV

The Consumer Electronics Show is quickly approaching so marketing guys are pressuring to get their hot stuff some publicity. The 150 Panasonic Plasma TV overwhelms the next largest TV, the biggest TV… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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