AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Jackass Naked for Animals - Steve-O Prefers Ink Over Mink in PETA Ads Jackass Naked for Animals - Steve-O Prefers Ink Over Mink in PETA Ads

Jackass star Steve-O strips down naked, not for the love of his silly antics, but for the love of furry animals. Steve-O flaunts his tattoos in two of PETA ads with the taglines: "I'd Rather Go Naked Than Wear Fur" and "Ink, Not Mink". Although Steve-O does a lot of silly and dangerous and silly stunts, animal torture for the sake of fashion is not one of his beliefs, as unlike him, "they don't have a choice." Instead of animal abuse and wearing fur, Steve-O is encouraging his fans to "<b>… [More]



Car Design Meets Gastronomy - MINI Lounge (GALLERY)Car Design Meets Gastronomy - MINI Lounge (GALLERY)

The MINI Lounge is one more extension among the already extensive off-road activities realized by the BMW-owned cult car brand. MINI car design and colors are a major source of inspiration for the design of this gastronomic hotspot located in Madrid, which is an up-front combination of bar, lounge … [More]







Designer Phone Boom - Mobile Companies Cash In On Fashion Designers (GALLERY)Designer Phone Boom - Mobile Companies Cash In On Fashion Designers (GALLERY)

In the coming months, it is predicted that fashion designers will further invade the cell phone industry. As there is now more demand for stylish phones from mobile consumers, it could mean big opportunities for leading fashion giants. In the past months we've seen the mergence of top fashion desi… [More]



9,134 Drinks in Your Pocket - Absolut Mobile Application (GALLERY)9,134 Drinks in Your Pocket - Absolut Mobile Application (GALLERY)

Can't decide on what to serve your guests this New Year's eve? Check out Absolut Drinks and choose from the 9,134 Absolut-based drink recipes. Not only will you find unlimited choices of drinks but you can also experience doing the online bartending yourself and mix your own drinks. You don't hav… [More]



USB Credit Card - Korea's Shinhan CardUSB Credit Card - Korea's Shinhan Card

The invention of the Shinhan Card was bound to happen. As credit cards and security get more advanced, and the computers become the tool of choice for communication and payment, we knew the dawn of the USB credit card wasn't far off. The USB Visa has finally made its world debut on December 27 in … [More]



Celebs on YouTube - Will Ferrell's Landlord Tops 2007 Charts (2 VIDEOS) (VIDEO)Celebs on YouTube - Will Ferrell's Landlord Tops 2007 Charts (2 VIDEOS) (VIDEO)

More and more celebrities are using YouTube as a promotional tool. 2007 saw several stars begin creating their own viral videos to further boost their star status. A favourite had to be Will Ferrell. The comedian maximizes his ability to do and say exactly what he wants on YouTube, utilizing the p… [More]



Sanrio Targets Males - Hello Kitty MenswearSanrio Targets Males - Hello Kitty Menswear

The sugary sweet white anime cat that has bewitched generations of young girls will now be used on products geared at young males. Sanrio company spokesman Kazuo Tohmatsu believes men are ready to accept the Hello Kitty line as a legitimate fashion statement. The T-shirts, bags, and watches will g… [More]



Whisky Fraud Rising - Protecting Whisky Fraud Rising - Protecting "The Recipe" in China, India

The UK is fighting to protect the integrity of Scotch whiskey in much the same way as wine makers have over the last few years. Whiskey fraud is on the rise and the consumer market in China and India is increasing at an astounding rate mandating that Scotch whiskey be firmly and legally established… [More]



Gift Exchanges With Strangers - The Freecycle Network (VIDEO)Gift Exchanges With Strangers - The Freecycle Network (VIDEO)

I think most of us have thrown stuff out stuff that we knew somebody else could have put to good use. The Freecycle Network of is made of thousands of groups worldwide that help used goods find new owners and stay out of landfills, a double bonus. Freecycle is enjoying viral growth as the word sprea… [More]



Gadget Lets You Speak With Your Ear - Gadget Lets You Speak With Your Ear - "E-Mimi-Kun" (VIDEO)

A new device that doubles as an earphone and a microphone for mobile phone users by detecting air vibrations inside the ear is the new trend in sound technology. Dubbed "e-Mimi-kun" (good ear boy), the product was developed by Japanese company NS-ELEX Co and will allow people to "speak" with their e… [More]



Watches for Female Pilots - Abington Flight Watch for WomenWatches for Female Pilots - Abington Flight Watch for Women

The Abington Watch company was founded by Chelsea "Juice" Welch, a Santa Monica-based pilot and she has introduced two new flight watches for women the Amelia (Earhart) and the one pictured, Jackie (Cochran). Both were designed with the growing number of female pilots in mind. The Jackie is the mo… [More]



Latest Mazda Concept - Furai To Debut in Detroit (VIDEO)Latest Mazda Concept - Furai To Debut in Detroit (VIDEO)

Mazda just released these stunning press photos of the Mazda Furai concept car, expected to debut at the 2008 North American International Auto Show. The car features a rotary engine with 450hp and sleek styling. "Furai takes Mazda's unique Nagare (Japanese for "flow") design language a step furt… [More]



Animal Sex Sells - Orangina Ad With Naughty Humanimals (VIDEO)Animal Sex Sells - Orangina Ad With Naughty Humanimals (VIDEO)

This FFL Paris campaign for Orangina, a definitively natural juice, suggests that what these animals are drinking is not a common natural juice. Am I wrong? How else can a bear fall for a dear, and a flamingo dance in a pole, while an octopus makes a lap dance... nature has gone wild in this video … [More]



Free Gifts As Ads - Giving Away Facebook Apps For MarketingFree Gifts As Ads - Giving Away Facebook Apps For Marketing

A few weeks ago I noticed this new form of ad on Facebook. Some branded products are available to be sent as free gifts within the Gifts application. This application allows you to send your friends a gifts (actually, the gift's picture), which usually costs 1 dollar, chosen between some hundreds of… [More]



The Heavier the Better - Standards for Large Yachts Now Include WeightThe Heavier the Better - Standards for Large Yachts Now Include Weight

Egos? Saying length isn't the only measure, weight also is, is like saying the tallest fat guy is the tallest. The Yacht Report for 2008 is out. In an interesting development, the Yacht Report decided that length will no longer determine largest. Displacement will also be considered. The scurrying … [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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