AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Rugged Male Models - Rough is the New Metrosexual (GALLERY) Rugged Male Models - Rough is the New Metrosexual (GALLERY)

The world of rugby is giving fashion a big, sweaty embrace! Although one of the world's roughest and most unglamorous sport, rugby is beginning to attract leading fashion brands towards its rugged, bloody image, using it as a great marketing tool for a different segment of male consumers. European fashions houses are experimenting on grooming the… [More]



Targeting the Gadget Generation - IBM SurveyTargeting the Gadget Generation - IBM Survey

Marketers are recognizing the advantage of tailoring to meet the needs of the "gadget generation" according to an IBM study being released today. Findings showed "media consumption patterns are changing… [More]







Viral Vodka Ad - Abolut Disco: Dance Like No One's Watching (VIDEO)Viral Vodka Ad - Abolut Disco: Dance Like No One's Watching (VIDEO)

Abolut has come up with an interactive viral contest to promote the Swedish vodka brand in the U.K. The Absolut Disco campaign asked consumer to "dance like no one's watching," then send the video clip… [More]



Facebook Ads - Zuckerberg Announces Ad Revenue Platform (VIDEO)Facebook Ads - Zuckerberg Announces Ad Revenue Platform (VIDEO)

Facebook has finally announced plans on how they will use their power to produce big money. As anticipated, the social network will implement a new ad revenue platform, called Facebook Ads, that will target… [More]



Led Zeppelin's Invasive Marketing - Fans Led Zeppelin's Invasive Marketing - Fans "Zeppelise The Net"

The net is being "Zeppelised", and it's seriously invasive. I was editing another load of stellar submissions, when I checked out a site sent to me, talking about Led Zeppelin fans invading the net. My… [More]



Energetic Brand Interaction - Red Bull Tall Story Contest (VIDEO)Energetic Brand Interaction - Red Bull Tall Story Contest (VIDEO)

Red Bull, one of the world's most advertised brands, has launched their most recent campaign, a competition getting consumers to directly engage with the brand. The Red Bull Tall Story Contest is an… [More]



14 Hour & 40 Min Ad - Emirates Airlines Non-Stop Info From Dubai to Sao Paulo (VIDEO)14 Hour & 40 Min Ad - Emirates Airlines Non-Stop Info From Dubai to Sao Paulo (VIDEO)

This is one of those Dubai marketing strokes of genius. LeanMeanFightingMachine developed a campaign for Emirates Airlines to mark the launch of their non-stop flight from Dubai to Sao Paulo. The campaign… [More]



E-Gadgets For Business - Branded Widigits For MarketingE-Gadgets For Business - Branded Widigits For Marketing

It’s hard to get noticed on the World Wide Web, but now there’s a new tool that companies can use to build their brands online – and it’s practically free! Widgets also known as gadgets are similar… [More]



Viral Aducation - Sephora Ad Builds Off Last Campaign (GALLERY)Viral Aducation - Sephora Ad Builds Off Last Campaign (GALLERY)

Sephora trying their hand at another viral campaign after last year's successful marketing ads, which taught the company three lessons. "The first was that its viral campaign provided a stronger rate… [More]



Businesses Embracing Social Networks - We Are Smarter Than MeBusinesses Embracing Social Networks - We Are Smarter Than Me

“No guidelines,” this is the premise behind the new “wiki” book, We Are Smarter Than Me. The book, compiled by authors that feel that social networking is moving beyond Myspace and Facebook, aims… [More]



Customized Viral Ad - Dove Campaign for Real Beauty (Boy Calls Amy) (VIDEO)Customized Viral Ad - Dove Campaign for Real Beauty (Boy Calls Amy) (VIDEO)

Dove has produced several viral video ads in the last months, but their latest is the first to be customizable. At the Canadian Campaign for Real Beauty, the video spot can be personalized, the actor literally… [More]



Viral Ads Against Obesity - ParticipAction Campaign Targets Youth (VIDEO)Viral Ads Against Obesity - ParticipAction Campaign Targets Youth (VIDEO)

Viral ads seem to be the best way to capture the attention of the demographic deemed the "MySpace generation," which is why ParticipAction, a Canadian non-profit organization, feels a new series of viral… [More]



Gucci Channels Retro Hollywood - 2008 Cruise Collection (VIDEO)Gucci Channels Retro Hollywood - 2008 Cruise Collection (VIDEO)

Luxury fashion design house, Gucci, has created a glamorous new video advertisement for their 2008 Cruise Collection. The campaign channels the glamorous appeal of retro Hollywood Models Natasha Poly and… [More]



Backpacking for Rum - Bacardi Murmansk Route (VIDEO)Backpacking for Rum - Bacardi Murmansk Route (VIDEO)

Bacardi has sponsored 12 backpackers to traverse from Spain to Russia on the Murmansk Route. The company, known for its popular rum beverages, launched the social campaign under the name Bacardi Murmansk… [More]



A Maserati Family Car? - Quattroporte Executive GT (VIDEO)A Maserati Family Car? - Quattroporte Executive GT (VIDEO)

If you're like me, then the word Maserati automatically evokes images of the ultra-luxurious Maserati Spider sports car, and definitely nothing resembling a "family car." That's why I was confused to… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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