AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Microsoft Targets Blind - Word Docs Translated to Audio With Daisy Microsoft Targets Blind - Word Docs Translated to Audio With Daisy

Microsoft doesn't plan on leaving anyone in the dark. The company teamed with Daisy digital talking books to develop some new technologies for the blind to make it possibly for even the visually impaired to take advantage of computers. The new program will translate Word documents into digital audio. They're collaborate to create a free plug-in that… [More]



$10M in Google Prizes - Google Pushes Mobile Platform$10M in Google Prizes - Google Pushes Mobile Platform

Google has announcing the Android Developer Challenge, the $10 million in prize money is for developers that create applications that advance Google’s new Android mobile operating system. Google leads… [More]







Chevy Malibu Inspires Fashion - Malibutique StyleChevy Malibu Inspires Fashion - Malibutique Style

Cars don't just get you from A to B; they get you from A to B while expressing personal style. General Motors teamed with Lucky Magazine and fashion designer Rafe Totengco to create a range of stylish… [More]



Concept Car Contest on Facebook - Mazda Design Challenge (GALLERY)Concept Car Contest on Facebook - Mazda Design Challenge (GALLERY)

Mazda tried their hand at engaging with younger generations through the use of Facebook in a recent concept car design contest. The Mazda Design Challenge asked Facebook users to help design the 2018… [More]



Georgio Armani's New Butt - David Beckham Underwear Model (GALLERY)Georgio Armani's New Butt - David Beckham Underwear Model (GALLERY)

The latest rear being used to promote Georgio Armani's male underwear belongs to none other than hunky soccer star, David Beckham. "Beckham was busy shooting the ad campaign last week in L.A. with Mert… [More]



Ubersexual Men - Male Grooming a Huge MarketUbersexual Men - Male Grooming a Huge Market

You bet this was a real press release! Ubersexual (not to be confused with metrosexual) men are emerging worldwide, and Euromonitor International is urging global marketers to examine this demographic.… [More]



Guerilla Fashion Shop - Comme Des Garcons in PolandGuerilla Fashion Shop - Comme Des Garcons in Poland

There’s nothing new anymore about the pop-up store concept, in which a retail space appears, ninja-like, in unlikely places: a carpark, a shipping container, or even within another store. Comme De… [More]



Guinness $15 Million Tipping Point Ad - by Bravia Ad Director (VIDEO)Guinness $15 Million Tipping Point Ad - by Bravia Ad Director (VIDEO)

Bravia-balls ad director Nicolai Fuglsig is back in action, but this time with Guinness. At an alleged 10 million euros ($15 million), this is likely the most expensive beer commercial you'll ever watch.… [More]



Banned Mini Ad - Controversial Guerilla Campaign (VIDEO)Banned Mini Ad - Controversial Guerilla Campaign (VIDEO)

An outrageous guerrilla ad for MINI Clubman was banned three days after it was projected on the Messeturm in Frankfurt, Germany. The campaign caused a lot of pressure for competitors, ultimately resulting… [More]



Viral Wonderbra Ad - Cadbury Gorilla Spoof (VIDEO)Viral Wonderbra Ad - Cadbury Gorilla Spoof (VIDEO)

WonderBra has created a spoof of the Cadbury Gorilla commercial we featured a few months ago, adding a little sex appeal to the viral Dairy Milk ad. In the Wonderbra ad, model and songwriter Jentina… [More]



Naughty Napkins - Studio Relax Erotik MassagesNaughty Napkins - Studio Relax Erotik Massages

These napkins feature scandalously naughty under-the-table scenarios. The ads feature a cartoon illustration of a woman's hand inside an open zipper of a pair of men's trousers. They give a whole new meaning… [More]



Billboardom - Site Dedicated to Edgy Billboards (GALLERY)Billboardom - Site Dedicated to Edgy Billboards (GALLERY)

Billboardom is a great site for checking out the latest outdoor marketing efforts, highlighting the world's most creative, interesting, bizarre, outrageous or even offensive billboards. Contributions are… [More]



Ford Escape Hybrid - Cheesy Ads For Laid Back Marketing (VIDEO)Ford Escape Hybrid - Cheesy Ads For Laid Back Marketing (VIDEO)

In marketing the new Escape hybrids, Ford has played down the hype. While most auto manufacturers are showing out-of-control enthusiasm in marketing new hybrids, Ford took the opposite approach in their… [More]



BMW Espresso Machine - Starbucks SirenaBMW Espresso Machine - Starbucks Sirena

A self-professed Starbucks addict, I couldn't help but notice the shiny new Sirena espresso machines on display in stores this week. A barista noticed my intrigue and piped up with excitement, telling… [More]



Most Fans Paid NOTHING for Radiohead Album (UPDATE) (GALLERY)Most Fans Paid NOTHING for Radiohead Album (UPDATE) (GALLERY)

Since Radiohead’s online release of In Rainbows, with its pay-what-you-will business model, there’s really been no word about how well that worked out for the band. Now research is showing that 62%… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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