AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
October 2008
AD CULT
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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Wine in a Paint Can - Paradocx Wine in a Paint Can - Paradocx

Similar to wine in a box, Paradocx (sound like 'pair of docs') is offering a limited batch of vino in paint cans. The Pennsylvania winery will offer Whitewash Pennsylvania (a non-vintage blend of Chardonnay and Pinot Grigio) and the Barn Red Pennsylvania (a non-vintage Cabernet Franc and Sangiovese blend). The novelty packaging is great and definitely… [More]



Virtual Trade Shows - Unisfair Web ExposVirtual Trade Shows - Unisfair Web Expos

Unisfair.com is a company that develops and produces virtual trade shows. In a business era, spending three days at a tradeshow can be tiresome and non productive. Unisfair offers a complete solution to… [More]







Fat David Statue - Move, Don't Get Fat Campaign (GALLERY)Fat David Statue - Move, Don't Get Fat Campaign (GALLERY)

The usually sculpted David has been recreated to show what would have happened to his ordinarily chiseled abs had he lived his life the way the majority of our society does today. The "If you don't move,… [More]



Pointlessvertising - Wonderbra Ad With Funeral Ad in Liew of Underwear (VIDEO)Pointlessvertising - Wonderbra Ad With Funeral Ad in Liew of Underwear (VIDEO)

I'm not going to lie, I really don't understand the latest Wonderbra campaign. Not even a little. But perhaps that's the point. I watched it four times, and likely, I'm not the only one looking at where… [More]



Celebrity Endorsed Christmas - The Magic of Macy's Ad (VIDEO)Celebrity Endorsed Christmas - The Magic of Macy's Ad (VIDEO)

This holiday commercial for Macy's department stores in the U.S. features celebrity designers who decorate the store. It's no secret that endorsement by A-list celebrities helps to boost a brand, but often… [More]



German Magazine Marketing - Fairytale CampaignGerman Magazine Marketing - Fairytale Campaign

Germany's biggest publishing house, Gruner & Jahr, has launched a fantastic campaign in which promoters dressed in fairytale costumes invade the streets of some of the country's major cities. The decline… [More]



Fox News Porn - Viral Protest Suggests Fox Crosses the Line (VIDEO)Fox News Porn - Viral Protest Suggests Fox Crosses the Line (VIDEO)

Upset that Fox routinely features flesh instead of news, Fox News Porn is a site that has documented flesh on Fox. At first, the site looks like a naughty site where users can sign up to see the 'best'… [More]



Starbucks Debuts On TV - Can Holiday Ad Bring Back Customers? (VIDEO)Starbucks Debuts On TV - Can Holiday Ad Bring Back Customers? (VIDEO)

For the first time, Starbucks is launching a television commercial. The animated "Pass the Cheer" ads will air in an effort to counteract the just-released news that the coffee chain is suffering from… [More]



Kylie Minogue Facebook App - Kylie Robotics Celebrate Evolution (GALLERY)Kylie Minogue Facebook App - Kylie Robotics Celebrate Evolution (GALLERY)

Kylie Minogue has officially launched her own Facebook application. Kylie Robotics lets Facebookers who have downloaded the app send "Kyliebots" to their friends. Fans can either send pre-made cartoon… [More]



Wonderbra Ad Too Controversial? - Cadbury Spoof Taken OfflineWonderbra Ad Too Controversial? - Cadbury Spoof Taken Offline

I wrote about Wonderbra's new viral ad, a spoof on Cadbury's gorilla commercial, last week. Only a few days later, and the ad is no longer available online. It was one of the UK's most successful viral… [More]



Beatles Go Digital - Downloadable Album To Debut in 2008 (VIDEO)Beatles Go Digital - Downloadable Album To Debut in 2008 (VIDEO)

Paul McCartney announced the Beatles would be going digital next year. "It's all happening soon," McCartney said. "Most of us are all sort of ready. The whole thing is primed, ready to go -- there's just… [More]



Scented Snail Mail - Brand Sense Teams With Royal Mail (GALLERY)Scented Snail Mail - Brand Sense Teams With Royal Mail (GALLERY)

The snail mail industry is suffering dramatically, a trend that gains prominence near the holiday season. More and more people are going online to send their Christmas cards, and marketers are increasingly… [More]



Famous Aging Cheddar To Be Auctioned - Bid on 11 Month Old Wedginald CheeseFamous Aging Cheddar To Be Auctioned - Bid on 11 Month Old Wedginald Cheese

Do you remember Wedginald, the West Country Farmhouse Cheesemakers' cheddar cheese you could watch mature live on web-TV? We featured it way back in April. Well, it's been almost eleven months since the… [More]



Marvel Comics Online - Spiderman & X-Men Go Digital (VIDEO)Marvel Comics Online - Spiderman & X-Men Go Digital (VIDEO)

Marvel comic book heroes like Spiderman, The X-Men, Captain America, the Fantastic Four, et al have long ago stopped being the realm of just comic freaks and most have made it to the big screen with big… [More]



Interactive Fitting Room - MagicMirror (GALLERY)Interactive Fitting Room - MagicMirror (GALLERY)

The Magicmirror adds some major technology to the fitting room. The process of trying on clothes will be forever changed with the senor-laden device that recognizing the items you bring into the room.… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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