AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
October 2008
AD CULT
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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Paradoxical Fur Ads - "Fur is Green" Campaign (GALLERY) Paradoxical Fur Ads -

A Canadian fur company has hailed their fur products as ethical... "Protecting nature, while pampering yourself," is their tagline. WHAT? isn't that a major paradox? In their marketing campaign, the Fur Council of Canada is calling fur an "Eco-Fabric" and is featuring banners across the site with model cloaked in a fur-trimmed hood with the slogan,… [More]



Publicity Before Decency - Heidi Klum's BoobDance for Victoria's Secret (VIDEO)Publicity Before Decency - Heidi Klum's BoobDance for Victoria's Secret (VIDEO)

Watching Heidi Klum's boob dance will surprise you, as you may have never seen a celebrity endorse a major brand with what looks to be such an immature approach to getting publicity. Will it hinder Heidi… [More]







An Ode to Axe - Thanksgiving Video Appreciates Intimate Encounters (VIDEO)An Ode to Axe - Thanksgiving Video Appreciates Intimate Encounters (VIDEO)

The viral video is an Ode to Axe, the company famous for their controversial advertisements, often infused with highly provocative content. The clip aired in time for Thanksgiving and shows boys and men… [More]



Revealing Photos of Vodafone Employee Cause Upset - Dutch Blogger Leaks Woman's NameRevealing Photos of Vodafone Employee Cause Upset - Dutch Blogger Leaks Woman's Name

Warning: if you follow links of this post you will be confronted with pictures of nude persons. Blogging can be costly. Dutchman Peter Breedveld publishes a Dutch blog Frontaal Naakt which means so much… [More]



Obnoxious Movie Guy Ads - National Movie Archive Campaign (GALLERY)Obnoxious Movie Guy Ads - National Movie Archive Campaign (GALLERY)

The National Movie Archive ads speaks to the frustrations of anyone who's ever been irked by fellow movie-goers. The ad campaign consists of three ads, The Gun, Karate, and The Executioner. 1. "Get rid… [More]



Intentional Loss - Google's Intentional Loss - Google's "Feeling Lucky" Button Costs $110 Million

The Google "I'm Feeling Lucky" button costs the company $110 million in revenue the founder says. Because the button takes people directly to result, Google can't show you their ads. Google likes it because… [More]



Flair Bartending - Performance Bartenders Delight Guests Around the World (VIDEO)Flair Bartending - Performance Bartenders Delight Guests Around the World (VIDEO)

Almost 20 years after Tom Cruise introduced flair bartending to the world in the 1988 movie Cocktail, performance bartending is more popular than ever. Today, flair bartending skills are more extreme,… [More]



Skinny Representation - Beijing Wants Thin & Tall Olympic Reps OnlySkinny Representation - Beijing Wants Thin & Tall Olympic Reps Only

Next summer’s Olympic games just won’t stop stirring up controversy. Beijing is seeking out female representatives for next years games, but let the public know that unless you’re tall and thin, you needn’t… [More]



Cheap Celeb Brands - Venus Williams EleVen Sportswear Line (Everything Under $20) (VIDEO)Cheap Celeb Brands - Venus Williams EleVen Sportswear Line (Everything Under $20) (VIDEO)

I posted about New York Knick Stephon Marbury partnering with Steve & Barry's to make an affordable sportswear line (think sneakers under $15). Now Venus William has brought her fashion sense and celebrity… [More]



Spudtacular Viral Ad - McCain Potato Parade (GALLERY)Spudtacular Viral Ad - McCain Potato Parade (GALLERY)

Haven't you always wanted to send a personalized Potato Parade? Well, chances are you'll want to once you check out McCain's latest interactive campaign. It was developed by glue London in collaboration… [More]



Shocking Tourism Ad - Controversial Eurostar PromoShocking Tourism Ad - Controversial Eurostar Promo

A new campaign that aims to promote travel to London depicts a rather cheeky skinhead, the Union Jack tattooed onto his back, relieving himself into a china teacup. The campaign for Eurostar’s new high-speed… [More]



Amazon eBook Launched - Will Kindle Popularize the eBook? (VIDEO)Amazon eBook Launched - Will Kindle Popularize the eBook? (VIDEO)

The much talked about Amazon Kindle eBook reader is finally here! The 10.3 ounce is about the size of a paperback book and doesn't even require a PC to download content. It connects to the Web via Amazon’s… [More]



HD Movies Without A PC/Cable/Satellite - Vudu TV Set-Top Box (GALLERY)HD Movies Without A PC/Cable/Satellite - Vudu TV Set-Top Box (GALLERY)

With a broadband Internet connection the $400 Vudu enables you to directly download movies from a library of over 5,000 films for a $3 to $4 rental fee (there is no subscription fee). [More]



Ad Highlights Dirty Minds - Stabilo For Ad Highlights Dirty Minds - Stabilo For "Only The Good Bits"

This German highlighter commercial uhh, highlights how sex entertains old and young alike. The image features a text book with a few highlighted words that spell out a silly, sexual phrase: "Save water;… [More]



Ham, Latkes, Christmas Tree Flavored Pop - Jones Soda Gets Stranger With Each SeasonHam, Latkes, Christmas Tree Flavored Pop - Jones Soda Gets Stranger With Each Season

Jones Soda Co. of Seattle, Washington, is marketing holiday limited-edition packs of flavored sodas. The Christmas Pack will include flavors as Sugar Plum, Christmas Tree (I’m not sure if bark flavor… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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