AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
January 2009
AD CULT
AD CULT Magazine

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Funny Flight Safety Animations - Virgin America Uses Humor in Pre-Flight Video (VIDEO) Funny Flight Safety Animations - Virgin America Uses Humor in Pre-Flight Video (VIDEO)

If you’re like most frequent flyers, you probably doze off during the pre-flight safety video, or even more likely, ignore it altogether. Sure, there isn’t a lot of room for humor when you’re explaining… [More]



Viral Dr. Pepper Ad Spoofs Chocolate Rain - Cherry Chocolate Rain by Tay Zonday (VIDEO)Viral Dr. Pepper Ad Spoofs Chocolate Rain - Cherry Chocolate Rain by Tay Zonday (VIDEO)

To market Dr. Pepper's Diet Cherry Chocolate flavor, they launched a viral campaign featuring the already young baritone YouTube sensation, Tay Zonday, 25 in a remake of the song that made him famous,… [More]







MTV Moving Online - South Park Shows Now FreeMTV Moving Online - South Park Shows Now Free

In an effort to increase viewership and appeal to audiences, every South Park episode, past and present, will be made available for free online. The new initiative from MTV Networks will have the cartoons… [More]



Improv Everywhere - 111 Topless Male Shoppers at Abercrombie and Fitch (VIDEO)Improv Everywhere - 111 Topless Male Shoppers at Abercrombie and Fitch (VIDEO)

Ladies, would you shop at a store with 111 shirtless, sculpted men walking around? That was the basis of the latest creative mission by Improv Everywhere. New York City's Abercrombie and Fitch on 5th Avenue,… [More]



Ethical Brand Debate - Unilever Attacked in Latest Dove Campaign (VIDEO)Ethical Brand Debate - Unilever Attacked in Latest Dove Campaign (VIDEO)

Unilever is under scrutiny as activists, journalists and bloggers have criticized the company for being hypercritical through the latest Dove “Onslaught” campaign where Dove show the ugly side of beauty,… [More]



Reality of Life Ads - Nationwide Insurance Commercials (6 Clips) (VIDEO)Reality of Life Ads - Nationwide Insurance Commercials (6 Clips) (VIDEO)

Nationwide Insurance has some fantastic advertisements that poke fun at the real-life mishaps that can happen in day-to-day routines. The ads are comical and entertaining, but still do a great job getting… [More]



Nokia Hires Cool Hunters - Indian Design Students Influence Cell Phones (VIDEO)Nokia Hires Cool Hunters - Indian Design Students Influence Cell Phones (VIDEO)

The emergence of trend spotting and cool hunting companies is changing the way people approach business; Nokia, the world's largest cellphone maker, is one of the latest mega businesses to utilize these… [More]



Interactive TiVo Ads - NBC Universal CommercialsInteractive TiVo Ads - NBC Universal Commercials

NBC Universal announced today it will soon be offering interactive advertisements via TiVo. Though it's generally the opposite case, most of us have also watched a commercial where we thought, "Wow, now… [More]



Surprise in a Can - Anything & Whatever DrinkSurprise in a Can - Anything & Whatever Drink

You'd better be careful next time someone asks you what you want to drink -- if you answer "anything" or "whatever is fine," you just might get that. These bizarre beverages aptly titled Anything and Whatever… [More]



Consumer Packaged Goods Online - US CPG Bullish on Internet AdvertisingConsumer Packaged Goods Online - US CPG Bullish on Internet Advertising

After relying on television and print advertising for decades, US consumer packaged goods (CPG) marketers are finally moving a larger proportion of their marketing budgets online. This year, eMarketer… [More]



3-D Tongues - Japanese Subway Ads (GALLERY)3-D Tongues - Japanese Subway Ads (GALLERY)

3-D tongues probably aren’t the first thing that comes to mind when you think about a Japanese subway station, but then again, Tokyo is filled with the unexpected. The plastic, human-sized Pepto-Bismol… [More]



Celebrity Skin Campaign - Vaseline Skin Visions (GALLERY)Celebrity Skin Campaign - Vaseline Skin Visions (GALLERY)

For their latest campaign, Vaseline has teamed with five celebrities who talk about what their skin means to them. Participating stars include Hilary Duff, Dave Navarro, Minnie Driver, Kim Raver and Laila… [More]



Online Answer to Black Friday - Cyber Monday Kicks off Online Shopping SeasonOnline Answer to Black Friday - Cyber Monday Kicks off Online Shopping Season

Cyber Monday is real. A study of 500 working people revealed that fully 46% will shop while at work on Monday. Cyber Monday was coined to designate the Monday after Black Friday and kicks off the online… [More]



Pen Projects Your Logo - Shameless Promotion AnywherePen Projects Your Logo - Shameless Promotion Anywhere

These are the coolest promotional pens I've ever seen! They project your logo, Batman style, so you can shamelessly promote yourself wherever you go! "With the push of a button, project your company's… [More]



Viral Ad Frazzles Fresno - Toyota Prius Commercial Pulled (VIDEO)Viral Ad Frazzles Fresno - Toyota Prius Commercial Pulled (VIDEO)

Not long after making it to the top of Digg, a viral Toyota Prius ad was pulled from the web after frazzling citizens of Fresno, California. The "Anthem" ad mocked the CA city for being pass-through tourist… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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