AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Funny Flight Safety Animations - Virgin America Uses Humor in Pre-Flight Video (VIDEO) Funny Flight Safety Animations - Virgin America Uses Humor in Pre-Flight Video (VIDEO)

If you’re like most frequent flyers, you probably doze off during the pre-flight safety video, or even more likely, ignore it altogether. Sure, there isn’t a lot of room for humor when you’re explaining the use of oxygen masks and assuring passengers of the unlikelihood of a water landing. But where does it say that pre-flight videos have to be boring? Leave it to Virgin America, working with Anomoly, to bend all the rules. There’s both humor and wit worked into this great little piece… [More]



Free Courses Via Cell Phone - Softbank Classes from Cyber UniversityFree Courses Via Cell Phone - Softbank Classes from Cyber University

Japan is leading the world in new uses for cell phones, clearly indicated by the latest trend in taking college classes via mobile. Softbank offers classes from Cyber University. The class costs students nothing more than regular phone rates -- there is no tuition. This is no diploma mill, they curr… [More]







Text for Nearest Toilet - SatLav Public Loo LocatorText for Nearest Toilet - SatLav Public Loo Locator

Westminster Council in London has launched a new service where, should you be caught in dire need of a loo, you can simply text the TOILET 80097 which instantly sends a text back informing you of the location of the nearest public toilet. Personally I think it's a bit naff, and smacks of a PR camp… [More]



Viral Dr. Pepper Ad Spoofs Chocolate Rain - Cherry Chocolate Rain by Tay Zonday (VIDEO)Viral Dr. Pepper Ad Spoofs Chocolate Rain - Cherry Chocolate Rain by Tay Zonday (VIDEO)

To market Dr. Pepper's Diet Cherry Chocolate flavor, they launched a viral campaign featuring the already young baritone YouTube sensation, Tay Zonday, 25 in a remake of the song that made him famous, "Chocolate Rain." The parody used in the ads is called "Cherry Chocolate Rain" and guest stars rapp… [More]



MTV Moving Online - South Park Shows Now FreeMTV Moving Online - South Park Shows Now Free

In an effort to increase viewership and appeal to audiences, every South Park episode, past and present, will be made available for free online. The new initiative from MTV Networks will have the cartoons available as of next year to reach more consumers. Viacom has begun offering around 13,000 epi… [More]



Preserving Privacy - Claudia Schiffer Hesitant About Biography (GALLERY)Preserving Privacy - Claudia Schiffer Hesitant About Biography (GALLERY)

In contrast to the millions of web users eager to divulge the personal details of their lives, supermodel Claudia Schiffer is hesitant to reveal the most private aspects in her life. When approached about the publication of her personal biography, the German beauty confessed there were intimate aspe… [More]



Improv Everywhere - 111 Topless Male Shoppers at Abercrombie and Fitch (VIDEO)Improv Everywhere - 111 Topless Male Shoppers at Abercrombie and Fitch (VIDEO)

Ladies, would you shop at a store with 111 shirtless, sculpted men walking around? That was the basis of the latest creative mission by Improv Everywhere. New York City's Abercrombie and Fitch on 5th Avenue, was crowded by female shoppers hungry to get a glimpse of the half-naked men while kicking o… [More]



Saks Fifth Avenue Mexico City - A New Shopping Temple in Santa Fe (VIDEO)Saks Fifth Avenue Mexico City - A New Shopping Temple in Santa Fe (VIDEO)

Months ago, it was announced that Saks Fifth Avenue would arrive in Mexico City, but yesterday marked the much-anticipated grand opening in Santa Fé. At precisely 8 p.m., VIP shoppers and guests entered Saks Mexico City, one of the first being one of the world's richest men, Carlos Slim Helú. Th… [More]



Ethical Brand Debate - Unilever Attacked in Latest Dove Campaign (VIDEO)Ethical Brand Debate - Unilever Attacked in Latest Dove Campaign (VIDEO)

Unilever is under scrutiny as activists, journalists and bloggers have criticized the company for being hypercritical through the latest Dove “Onslaught” campaign where Dove show the ugly side of beauty, whilst building a brand in the form of Axe through the use of beautiful bikini-clad women. … [More]



Reality of Life Ads - Nationwide Insurance Commercials (6 Clips) (VIDEO)Reality of Life Ads - Nationwide Insurance Commercials (6 Clips) (VIDEO)

Nationwide Insurance has some fantastic advertisements that poke fun at the real-life mishaps that can happen in day-to-day routines. The ads are comical and entertaining, but still do a great job getting the point across, in their print, online and TV commercials. Check out what happens to your s… [More]



Nokia Hires Cool Hunters - Indian Design Students Influence Cell Phones (VIDEO)Nokia Hires Cool Hunters - Indian Design Students Influence Cell Phones (VIDEO)

The emergence of trend spotting and cool hunting companies is changing the way people approach business; Nokia, the world's largest cellphone maker, is one of the latest mega businesses to utilize these creative individuals. Cool hunters make a living scouring the world for new innovations and pride… [More]



Google's RE < C Initiative - Renewable Energy Cheaper than CoalGoogle's RE < C Initiative - Renewable Energy Cheaper than Coal

Google announced today a new initiative they call "RE < C" which stands for Renewable Energy Cheaper than Coal. There aim is to develop methods to produce electricity from renewable sources cheaper than the traditional black coal method of the last 100 years/ Google has hired energy experts and en… [More]



Interactive TiVo Ads - NBC Universal CommercialsInteractive TiVo Ads - NBC Universal Commercials

NBC Universal announced today it will soon be offering interactive advertisements via TiVo. Though it's generally the opposite case, most of us have also watched a commercial where we thought, "Wow, now here's a product/service I wish they told me more about!" With the new digital video recording … [More]



Sporty Fashion - Adidas Originals Denim by DieselSporty Fashion - Adidas Originals Denim by Diesel

Adidas announced today that it has inked a four-year deal with Italian denim company Diesel to create “Adidas Originals Denim by Diesel.” The new line will be hitting Adidas Originals stores as early as February 1st, 2008. Two designs for both men and women will be priced from $240 to $320 per… [More]



Worst Foods in America - Caloric Comparisons Will Shock YouWorst Foods in America - Caloric Comparisons Will Shock You

Men’s Health Magazine has completed a study and released its first annual list of the worst foods in America. "Sure, a turkey burger sounds healthy. But is it, really? Not if you order the Bella from Ruby Tuesday, which packs a whopping 1,145 calories. (And yes, that's before a side of fries.) T… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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