AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Girls Give "The Flip" - 3iying Rate Ads (VIDEO GALLERY) Girls Give

The girls at 3iying aim to give female consumers what they really want. In a world where we are bombarded with ads, there is a lot of competition, and millions of different marketing approaches. So what makes an ad good or bad? And how can companies best reach their targets? "3iying's 'adflip' video series exposes how billions of dollars are blown… [More]



Digital Honesty Box - Radiohead Lets Fans Set Price (VIDEO)Digital Honesty Box - Radiohead Lets Fans Set Price (VIDEO)

Radiohead is using digital honesty boxes to sell their new album, "In Rainbows." The term honesty box refers to the boxes placed next to road-side stands selling goods (newspapers, flowers, fresh produce,… [More]







Riddles For Marketing? - Stone Heads On DoorstepsRiddles For Marketing? - Stone Heads On Doorsteps

Are the replica stone heads recently found on Northern England doorsteps a marketing scheme? More than likely. That, or someone has a lot of time on their hands, or is getting ready to ride the tail of… [More]



Video Ad Spoofs British Airways - Silverjet Airlines (VIDEO)Video Ad Spoofs British Airways - Silverjet Airlines (VIDEO)

Silverjet, the new British all-business-class airline, has done a cheeky take-off of the famous British Airways 'face' advert from 1989. They've remade the iconic British Airways commercial in exactly… [More]



Brilliant Outdoor Ads - Marketing Beyond Images (GALLERY)Brilliant Outdoor Ads - Marketing Beyond Images (GALLERY)

This is a collection of clever ad integration in daily life. Companies have to get visually innovative as advertising clutter clogs up our minds. A great sample of this is the Folgers Coffee ads in New… [More]



Guerrilla Election Campaigns - Trash Cans Marked Guerrilla Election Campaigns - Trash Cans Marked "DC Ballot Box"

In Washington, the most recent political guerrilla campaign to win votes were the "DC Ballot Box (your vote goes here)" stickers found all over public garbage cans. They certainly get the point across! [More]



Girl Loses Arm Using Futuristic iPhone Device - New Diesel Campaign (VIDEO)Girl Loses Arm Using Futuristic iPhone Device - New Diesel Campaign (VIDEO)

It is commonly felt that we are moving towards a future where technology rules the day and will make everyone's lives perfect. Sites like this one highlight our increasing fascination with technology and… [More]



Animals Against Global Warming - Virgin Trains AdAnimals Against Global Warming - Virgin Trains Ad

Virgin's latest commercial features "animals" at an emergency committee meeting on global warming by Grayson, the wise old owl. The ad is for Virgin Trains, particularly the Pendolina trains which emit… [More]



Viral Beauty Campaign - Dove Self-Esteem Fund (VIDEO)Viral Beauty Campaign - Dove Self-Esteem Fund (VIDEO)

"Talk to your daughter before the beauty industry does," is the new slogan Dove is using to promote their Self-Esteem Fund. This disturbing clip shows hypothetical beauty through the eyes of a young girl.… [More]



Eye Candy At Sea - Hugo Boss Yacht (VIDEO)Eye Candy At Sea - Hugo Boss Yacht (VIDEO)

The luxury Hugo Boss yacht is one of the most opulent sailboats afloat. The designer held a lavish ceremony in Hamburg, Germany to celebrate the official baptism of the "HUGO BOSS" sailing yacht. Complete… [More]



Football-Flavored Soda - NFL Inpires JonesFootball-Flavored Soda - NFL Inpires Jones

Just in time for the NFL season, Jones Soda Co. has released their limited edition football-inspired flavours including Dirt Soda, Sports Cream Soda, Perspiration Soda, Natural Field Turf Soda and Sweet… [More]



Larger Than Life Ads - Razr2 Sharper Than EverLarger Than Life Ads - Razr2 Sharper Than Ever

No, phones are not falling from the sky! This is a Motorola Razr2 cell phone advertisement in Russia. Supposedly, the Mercedes Benz in the photo was involved in an accident while the driver was talking… [More]



Converse Canvas - All Stars By Argentinean Designers (GALLERY)Converse Canvas - All Stars By Argentinean Designers (GALLERY)

Over 100 customized sneakers will be exhibited in Mar del Plata where they will be displayed for judgment. The winning pairs will be recreated and included in the next Converse collection. Trimarchi DG,… [More]



WOM Marketing - BzzAgents Get Free Stuff (VIDEO)WOM Marketing - BzzAgents Get Free Stuff (VIDEO)

BzzAgent is a marketing company that works on the word-of-mouth advertising approach. The company consists of a troupe of over 275,000 volunteers or agents that "buzz" certain products and services. Their… [More]



Pink Taxis (FOLLOW-UP) - Breast Cancer Awareness Month In IcelandPink Taxis (FOLLOW-UP) - Breast Cancer Awareness Month In Iceland

Hreyfill, a taxi station in Reykjavik, Iceland has decided to drive under pink taxi signs this month. The aim is to raise awareness of breast cancer as October has been declared "Breast Cancer Awareness… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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