AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Is Nissan Forcing Viral? - The "Black Mask" Project (VIDEO) Is Nissan Forcing Viral? - The

Nissan is being accused of trying to force "viral" with their advertisements for the GT-R. The car company's marketers are working hard to make it appear as though the new Black Mask campaign has the entire blogosphere abuzz. The campaign is set to be unveiled at the 2007 Tokyo Motor Show. When an ad becomes viral, it refers to "A marketing phenomenon… [More]



Create a Custom Kleenex Box - My Kleenex Tissue Dot ComCreate a Custom Kleenex Box - My Kleenex Tissue Dot Com

For just $5, you can create a custom Kleenex Box at MyKleenexTissue.com! At that price point, the customization is clearly a marketing strategy for Kleenex... and I dig it! The site describes, "Let Out… [More]







Pink On The Green - Birdie Girl Golf Rethinks Breast Cancer (GALLERY)Pink On The Green - Birdie Girl Golf Rethinks Breast Cancer (GALLERY)

Birdie Girl Golf is an retailer that sells all sorts of golf equipment for those women who enjoy a good round on the greens. They're donated $50 from each $150 Rethink golf stand bag sold towards the Rethink… [More]



The Rise Of Online Classifieds - The Rise Of Online Classifieds - "Craigslist Is The Cat's Meow"

Craigslist, the world's biggest online classified site, is another web 2.0 success story. The New York Times had a chance to interview Craig Newmark, CEO, and founder Jim Buckmaster in a recent interview.… [More]



Mass Customization - Top 18 Things You Can Personalize (SUPER GALLERY)Mass Customization - Top 18 Things You Can Personalize (SUPER GALLERY)

Stop settling for mass appeal. Get what you want with custom ordered stuff. This list showcases 18 of the top products and services you can customize, collected by our global network of Trend Hunters.… [More]



The Musings Of A Hotel Under Construction - El Blog de un Hotel (GALLERY)The Musings Of A Hotel Under Construction - El Blog de un Hotel (GALLERY)

Fellow blogger, Albert Barra pointed me to El Blog de un Hotel or ,The Blog of a Hotel. Not that I am able to read or write Spanish, but with the help of Google Translate (Beta) I can at least assume… [More]



Black Licorice For Halloween - From Lipgloss To Soda (GALLERY)Black Licorice For Halloween - From Lipgloss To Soda (GALLERY)

For the lover of black licorice, October is a month for indulging. To tantalize your tastebuds without the caloric after math on the waist-line, try the special edition Black Cat Licorice lip gloss from… [More]



Mutant Veggie Ad - Green Peace Uses Shock Factor (GALLERY)Mutant Veggie Ad - Green Peace Uses Shock Factor (GALLERY)

Do you know what you eat? Manipulated food doesn’t just pertain to animal products. This Green Peace ad uses creative visuals to points out the dangers of genetically modified fruits and vegetables.… [More]



Pink For Breast Cancer - Jell-O & CoolWhip Get KraftyPink For Breast Cancer - Jell-O & CoolWhip Get Krafty

Kraft Canada has launched a new campaign in support of Breast Cancer Awareness Month, bringing together Cool Whip and Jell-o to concoct a sweet pink dessert. Kraft came up with a recipe for Creamy Jell-O… [More]



A-maze-ing Metaphors - Nissan Rogue Labyrinth Ad (VIDEO)A-maze-ing Metaphors - Nissan Rogue Labyrinth Ad (VIDEO)

Nissan's latest TV spot for the Nissan Rogue takes viewers through a virtual labyrinth. Remember playing with those wooden boxes that required you to tilt a board to guide a tiny marble around a maze,… [More]



Elegance Is An Attitude - Longines 175 Diamond Watch (VIDEO)Elegance Is An Attitude - Longines 175 Diamond Watch (VIDEO)

"Elegance is an attitude." That's the philosophy of Swiss company, Longines. This year celebrates Saint-Imier, Longines’ 175th birthday. To commemorate the occasion, the watchmaker has introduced a limited… [More]



Digital Designers In Second Life - Georgio Armani's Avatar (VIDEO)Digital Designers In Second Life - Georgio Armani's Avatar (VIDEO)

If you're addicted to avatars, and you love fashion, you probably already knew that Georgio Armani set up shop in Second Life. Trend Hunter has featured real life businesses marketing in the virtual realm… [More]



Sony's Viral Bravia Ad - Rolling Stones Boost Hi-Def Sales (VIDEO)Sony's Viral Bravia Ad - Rolling Stones Boost Hi-Def Sales (VIDEO)

Trend Hunter covered Sony's Explosion of Paint Commercial for the hi-def Bravia TV last October. Now a year later, we bring you their latest viral marketing campaign. "They're the ones behind the ad… [More]



Viral Recruitment Ad - Will You Viral Recruitment Ad - Will You "Find Yourself" At The Opera? (5 VIDEOS)

In order to spark a revival in the opera industry, the Royal Opera House in London is hosting a campaign that combines modern viral marketing tactics, including hosting videos on YouTube, to connect with… [More]



Vigilante Ads - Lettuce Lady Responds To PETA Ad Ban in Texas (VIDEO)Vigilante Ads - Lettuce Lady Responds To PETA Ad Ban in Texas (VIDEO)

A few weeks ago Trend Hunter featured Alicia Silverstone's nude PETA campaign in which the actress promoted vegetarianism. The ads spread like wildfire all over North America... except in Houston, Texas.… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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