AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Ad Exec Bares all in Time Square - What The Industry Really Does to You (VIDEO) Ad Exec Bares all in Time Square - What The Industry Really Does to You (VIDEO)

Here's proof that the advertising industry really can be crazy at times! Last week, a man who worked at Mediavest, the media agency that handles Coke, Wal-mart, etc, left his office, got naked, and wandered around Times Square before the police got to him. Most likely a crazy client call?! Check out the video! [More]



YouTube’s First Hit Sitcom - Chad Vader: Day Shift Manager (VIDEO)YouTube’s First Hit Sitcom - Chad Vader: Day Shift Manager (VIDEO)

Matt Sloan and Aaron Yonda never dreamed of the size of the audience they would find when they sprung for a $600 Darth Vader costume to film a Star Wars parody in a local Madison, Wisconsin grocery store.… [More]







Win Treasure - Disney National Treasure Hunt (VIDEO)Win Treasure - Disney National Treasure Hunt (VIDEO)

To promote the upcoming Hollywood movie, National Treasure: Book of Secrets, Disney has launched a campaign that involves a real life treasure hunt which will run through out the next 10 weeks. The hunt… [More]



Diesel Lets You Date a Model - Controversial Diesel Dating CampaignDiesel Lets You Date a Model - Controversial Diesel Dating Campaign

Italian fashion house, Diesel, has launched another innovative marketing campaign, this time involving dating classifieds advertising Diesel models. The Swiss may do things first, but the Italians know… [More]



Celeb Do-Gooder PR - Paris Hilton To Document Rwanda MissionCeleb Do-Gooder PR - Paris Hilton To Document Rwanda Mission

In an effort to change her image, Paris Hilton announced that she is headed for Rwanda next month to use her celebrity status "for the greater good." "There are a lot of bad people in L.A.," Hilton told… [More]



Scentvertising - Top 10 Scent Marketing CampaignsScentvertising - Top 10 Scent Marketing Campaigns

Incorporating the sense of smell into advertising is a new marketing phenomenon that is starting to see larger corporations catch on. At Trend Hunter, we've kept our eye on what's been dubbed as "Scent… [More]



Selling Your Spooks - Haunted House Real EstateSelling Your Spooks - Haunted House Real Estate

Nagging ghosts ruining your open houses? Give Mary Pope-Handy at HauntedRealEstate.com a shout. Mary specializes in representing sellers, and interestingly enough, buyers of real-life haunted houses. She… [More]



SecondLife Halloween Costumes - Annie's Costumes (GALLERY)SecondLife Halloween Costumes - Annie's Costumes (GALLERY)

With Halloween right around the corner, Annie's Costumes offers avatars the finest in virtual Halloween costumes. Situated in the Second Life world, the costume boutique mimics the real thing, providing… [More]



Mean Munchies - Cheeky Designer Cookies (GALLERY)Mean Munchies - Cheeky Designer Cookies (GALLERY)

These sassy treats are the sweetest way to send a non-traditional message. The Designer Cookie offers baked goodies that you can customize, from chocolate to cakes, cookies and cupcakes. They also offer… [More]



Controversially Viral - Virgin's Naughty Campaign (VIDEO)Controversially Viral - Virgin's Naughty Campaign (VIDEO)

Virgin is being criticized for making their latest campaign a little bit too naughty. The wildlife orgy campaign is Richard Branson's attempt to show the environmental perks of Virgin Trains. The video… [More]



'Pay What You Want' Pays Off (UPDATE) - Radiohead Nets 9.6 MM'Pay What You Want' Pays Off (UPDATE) - Radiohead Nets 9.6 MM

UPDATE - We have our first financial updates about Radiohead's Digital Honesty Box, a concept where fans 'pay what they want' for the band's latest album (In Ranbows). Apparantley, the band has collected… [More]



Nike Targets First Nations - Air Native N7 (GALLERY)Nike Targets First Nations - Air Native N7 (GALLERY)

Nike is targeting the first nations cultures of North America with their new shoe, the Air Native N7. The design of the athletic performance shoe was inspired by native cultural arts, and the foot bed… [More]



Condoms In 95 Sizes – It Really Does Matter (VIDEO)Condoms In 95 Sizes – It Really Does Matter (VIDEO)

Did you know that there are over 42 pages of specifications and testing requirements for condoms? Gone are the days of carrying a three-pack of one-size-fits-all in your wallet, and a pocket-sized edition… [More]



Threads of Color - Another Viral Sony Bravia Ad (VIDEO)Threads of Color - Another Viral Sony Bravia Ad (VIDEO)

Another Sony Bravia ad has gone viral! The new Bravia TV commercial from Y&R;Asia, Singapore is another explosion of colour and utilizes the slogan, "Live colour creation." The ad starts off with an image… [More]



Build Your Own Sports Car - DIY Grabercar (VIDEO)Build Your Own Sports Car - DIY Grabercar (VIDEO)

Grabercars offers a do-it-yourself (DIY) sports car kit, less engine, called La Bala. It is available in two models, La Bala Street and La Bala Track. The engine and some other parts, you will have to… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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