AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
October 2008
AD CULT
AD CULT Magazine

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Durex Puts Ugly on Your Pillow - "Last Longer" Campaign (VIDEO) Durex Puts Ugly on Your Pillow -

It may be counterintuitive, but the folks at Durex in New Zealand have boosted their condom sales 28% by giving away pillowcases with realistic images of rather unattractive people on them. But you know things work differently south of the equator; it’s hot in the winter, and cold in the summer. So, maybe butt ugly gets them hot, and hot gets them… [More]



Braille Campaign - McCann Erickson Braille Campaign - McCann Erickson "Dots" Ad (VIDEO)

Although the blind cannot see with their eyes, there are several individuals and institutions like the Dorina Nowill Foundation for the Blind whose eyes are metaphorically wide open. In their desire… [More]







Real Life Ads Most Effective - Old Medium Rediscovered (GALLERY)Real Life Ads Most Effective - Old Medium Rediscovered (GALLERY)

Although marketing on the web has been a tremendous success for many companies, too many businesses have overlooked the advertising medium right in front of them, focusing only on promoting themselves… [More]



Handvertising Comes to the Masses + 5 Forms of BodyvertisingHandvertising Comes to the Masses + 5 Forms of Bodyvertising

Placing advertisements on the human body is nothing new, even Kanye did it. As well, on eBay, the human body has been listed with a "for sale" sign on it more than once. Now a company called Handvertising… [More]



5 Acre Dubai Real Estate Sign - World's Biggest Ad5 Acre Dubai Real Estate Sign - World's Biggest Ad

The world's largest banner ad for a Dubai real estate company is also one of the most viral. The five acre ad for Sorough Real Estate made it to the Guinness Book of Records, "Now here’s the cool part—… [More]



Viral Video: PDA As Girlfriend - HTC Touch Phone Ad (VIDEO)Viral Video: PDA As Girlfriend - HTC Touch Phone Ad (VIDEO)

The latest viral video for the HTC Touch Phone is a hilarious mockery of people who can't seem to separate themselves from their phones. The clip starts with a man who is woken by the vibration of his… [More]



Dior's Fairytale Inspiration - Midnight Poison Muse A Contemporary Cinderella (VIDEO)Dior's Fairytale Inspiration - Midnight Poison Muse A Contemporary Cinderella (VIDEO)

It seems fashion designers have been enamored with the whimsical qualities of fairy tales since the dawn of the needle and thread, and that fascination shows no signs of stopping as made apparent by John… [More]



Inflatable Private Space Station/Hotel - Bigelow Aerospace (VIDEO)Inflatable Private Space Station/Hotel - Bigelow Aerospace (VIDEO)

A 63-year-old American billionaire has plans to launch an inflatable private space station that doubles as a hotel. Bigelow Aerospace is working on "an inflatable space station, to be precise a massive… [More]



Amplified Pedestrian Shadows - Big Shadow Project (VIDEO)Amplified Pedestrian Shadows - Big Shadow Project (VIDEO)

As part of the campaign for Microsoft’s Blue Dragon (an xbox 360 role-playing video game), a giant projection of pedestrian shadows was displayed on the side of a downtown building. The shadows were… [More]



Lufthansa Sterotype Ads - RumorTravels Campaign (VIDEO)Lufthansa Sterotype Ads - RumorTravels Campaign (VIDEO)

German airline, Lufthansa, has launched a hilarious ad campaign that highlights cultural stereotypes in a series of laugh-out-loud videos. Under the slogan, "You'll never know if you don't go," Lufthansa… [More]



Once-in-a-Lifetime Trip - 2008 Olympics PackageOnce-in-a-Lifetime Trip - 2008 Olympics Package

The mega-monster, bargain store, Sam's Club and beverage-king, Coca Cola is offering what they call a once-in-a-lifetime travel package to Beijing, China. In case you haven't heard, the 2008 Olympic games… [More]



Lamborghini Christmas + 10 Other Lamborghini Products (SUPER GALLERY)Lamborghini Christmas + 10 Other Lamborghini Products (SUPER GALLERY)

Luxury automaker, Lamborghini, is offering a special Christmas package for the serious collector or ultimate fan of the Italian brand. The Christmas set includes blaze orange baubles, themed candles, a… [More]



Radio Marketing by Listeners - Xfm Free Marketeer CompetitionRadio Marketing by Listeners - Xfm Free Marketeer Competition

A UK radio station has given their breakfast team £10,000 to market their show, but with one catch: it has to be done by listeners! They give £1000 away every week for the best piece of marketing with… [More]



Hotel Scentvertising - Scent Marketing at the Holiday InnHotel Scentvertising - Scent Marketing at the Holiday Inn

Trend Hunter has featured quite a few scent marketing posts in the last few months, but this is the first time we've seen the hospitality industry incorporate the advertising tactic. Though there isn't… [More]



Social Network For Designers - Design 21Social Network For Designers - Design 21

Design 21 is a Design Social Network I read about in this month’s ID Magazine. When I went to the site, I was skeptical of its ability to connect designers, but after a quick look around, I realized… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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