AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.



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Marketing Strategy

Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!


Cultural Branding

The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.


Innovative New Ads

There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.


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Durex Puts Ugly on Your Pillow - "Last Longer" Campaign (VIDEO) Durex Puts Ugly on Your Pillow -

It may be counterintuitive, but the folks at Durex in New Zealand have boosted their condom sales 28% by giving away pillowcases with realistic images of rather unattractive people on them. But you know things work differently south of the equator; it’s hot in the winter, and cold in the summer. So, maybe butt ugly gets them hot, and hot gets them cold. They probably should have put a picture of a sheep on there. Go figure? [More]



Thanksgiving Dinner in Paris - Restaurant Le PharamondThanksgiving Dinner in Paris - Restaurant Le Pharamond

Would you love to treat yourself to an elegant Thanksgiving dinner in Paris? A network of scholars is holding a Thanksgiving walking tour of Paris, which culminates at the historic Restaurant Le Pharamond. The tour is educational and focuses on history and dining in Paris. Rather than the traditiona… [More]









Shooting Cubicle Alarm System + Top 3 Innovations In Cubicle EntertainmentShooting Cubicle Alarm System + Top 3 Innovations In Cubicle Entertainment

Cubicle wars are escalating. You must up your defense budget to include the three-stage Shooting Cubicle Alarm System. A motion sensor sounds the general alarm klaxon and flashes to signal that something is amiss. Second, it arms two more systems that are wireless but louder. When Def Con 3 is rea… [More]



Asia Hungry For Swedish Design - Ikea in Korea (GALLERY)Asia Hungry For Swedish Design - Ikea in Korea (GALLERY)

In the world's most wired country no longer are gadgets the hottest items to have. The simple lines and modern design of Ikea furniture are finding a niche, not as a cheap alternative to high-end furniture, but as unique pieces holding their own in a nation obsessed by luxury. Many websites are of… [More]



Hip Retreats for the Affluent - St Barts Villa RentalsHip Retreats for the Affluent - St Barts Villa Rentals

St Barts is well-known among trend setters as a place to go to between Christmas and New Year's Eve. But do you know why renting a villa in St Barts has been ranked by an American Express survey as a trop trend among the rich? Several reasons for this: - it is a small island that is super safe (un… [More]



Foreign Beer Imports on the Rise (GALLERY)Foreign Beer Imports on the Rise (GALLERY)

The list of top imported beers has been released and Corona leads with way and is sixth best selling in the U.S. Others such as Heinekin, Guinness South, Newcastle Brown Ale, Labatt Blue, and Stell Artois are gaining market share in the U.S as beer drinkers expand their taste for the hops. Light bee… [More]



Braille Campaign - McCann Erickson Braille Campaign - McCann Erickson "Dots" Ad (VIDEO)

Although the blind cannot see with their eyes, there are several individuals and institutions like the Dorina Nowill Foundation for the Blind whose eyes are metaphorically wide open. In their desire to increase production of books in braille, the Dorina Nowill Foundation had a very innovative TV a… [More]



Fashion Internships by Video - Flare Lets You Vote for Fav (VIDEO)Fashion Internships by Video - Flare Lets You Vote for Fav (VIDEO)

Always dreamed of working at a fashion magazine? Flare, one of Canada's top style magazines, is letting readers vote for their favourite intern candidates for their online component. Working at a fashion magazine is one of the most dreamed of jobs for many females, young girls and adults alike, and… [More]



So Cal Emergency Elitism - Private Firefighters Save Homes of Rich (GALLERY)So Cal Emergency Elitism - Private Firefighters Save Homes of Rich (GALLERY)

If you thought that the wildfires that swept through Southern California destroyed the homes of the rich and middle class equally, you were wrong. It turns out that wealthy customers of insurer AIG who pay premiums of at least $10,000 a year and own homes with a value of at least $1 million get to h… [More]



Water-Powered Pumpkin Eater - Fluidcut Waterjet (GALLERY)Water-Powered Pumpkin Eater - Fluidcut Waterjet (GALLERY)

Fluidcut in Fraser, MI specializes in waterjet cutting. This is where pressurized water is used to cut ... well, anything. They cut soft items such as foam, fragile items such as glass, and hard items such as metal. This is what they do and this is what they're known for. As a bit of holiday marketi… [More]



Real Life Ads Most Effective - Old Medium Rediscovered (GALLERY)Real Life Ads Most Effective - Old Medium Rediscovered (GALLERY)

Although marketing on the web has been a tremendous success for many companies, too many businesses have overlooked the advertising medium right in front of them, focusing only on promoting themselves online. As Forbes magazine discovered, this could be a huge mistake -- in store advertisements, s… [More]



Eating Disorder Inspired Creativity - SpoonFed Art (GALLERY)Eating Disorder Inspired Creativity - SpoonFed Art (GALLERY)

In an effort to raise money for the National Eating Disorders Association, a very talented artist and jewelry designer is donating a portion of her proceeds to promote positive body images. Karin Collins and SpoonFed Art are raising awareness for "Every BODY is Beautiful," an online fundraising au… [More]



Another Second Life Lawsuit - Sex Toy Fraud (GALLERY)Another Second Life Lawsuit - Sex Toy Fraud (GALLERY)

A few months ago we featured a real life lawsuit based on the Second Life community, and now we're seeing a second legal case related to virtual eroticism in the game. This time it involves the sale of fraudulent sex toys. Six virtual store owners are taking a man to court for selling knock-off cl… [More]



Tech Toy Trade In - Costco Swaps for CashTech Toy Trade In - Costco Swaps for Cash

Who hasn't had the dilemma of what to do with old computers, printers, and other tech goo-gaw? Wholesale giant Costco is now offering a trade in program for your unused hardware. They've partnered with Greensight Technologies to take back laptops, mp3 players, digital cameras and more and offer you … [More]



Unethical Foreign Labor – Dubai Construction, Gap Clothing (VIDEO)Unethical Foreign Labor – Dubai Construction, Gap Clothing (VIDEO)

Clothing retailer Gap had to "forcefully reiterate" its prohibition on child labor after a British newspaper very inconveniently found children as young as 10 working at a sweatshop in New Delhi, making clothes for Gap. Dubai, with a population of 1.5 million, has been the feature of many hot posts… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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