AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Fight For Kisses Commercial - Dad Battles Baby In Wilkinson Ad (VIDEO) Fight For Kisses Commercial - Dad Battles Baby In Wilkinson Ad (VIDEO)

A phenomenal commercial! Everyone wants skin as soft as a baby's bottom, right? Wilkinson let the metaphor inspire their latest razor commercial in which a husband grows envious of the pampering his wife is giving their child. In an attempt to win back her affection, he uses his secret weapon -- the Wilkinson Quattro Titanium razor. The computer-animated commercial goes on to show baby and daddy duke it out in a fight for kisses. "There was a time when babies had a great life," the commercial b… [More]



Google's Lunar Lure - $30M For Private Landing (VIDEO)Google's Lunar Lure - $30M For Private Landing (VIDEO)

Google and the X-Prize Foundation have launched a contest offering $12 million to the first group to perform a series of tasks on a private moon landing. The contest will run until 2012, at which time the winner will receive their prize, and the second-place prize of $5 million will be awarded as we… [More]







Male Mail - South Park Cards For Men (VIDEO)Male Mail - South Park Cards For Men (VIDEO)

Greeting cards traditionally have been marketed towards women, so American Greetings spent six months analyzing the differences between male and female perceptions of humour. The Comedy Central line was made with men in mind, featuring the oft vulgar South Park characters. The crude cards are rollin… [More]



"The Heroin Diaries" Guitar - Support Nikki Sixx's Charity

Motley Crue's Nikki Sixx has launched the Celebrity Ovation Guitar which was inspired by his new book, The Heroin Diaries. The $550 limited edition guitar features graphics designed by PR Brown, the same artist behind the book and CD cover art. 25% of each guitar package sale will be donated to Nikk… [More]



Pint-Sized Concepts - GM Triplets & VW Up! (VIDEO)Pint-Sized Concepts - GM Triplets & VW Up! (VIDEO)

Concept cars are getting tinier, greener and more fuel efficient. Volkswagen's latest concept, the UP! was displayed at the Frankfurt Auto Show and made a huge impression despite its ueber-mini design. In addition to VW, General Motors is also looking at reducing the size of future vehicles. GM's "t… [More]



User-Generated TV - I Hate Young People (VIDEO)User-Generated TV - I Hate Young People (VIDEO)

Older generations just don't understand why today's youth do what they do. A new project called I Hate Young People is collecting user-generated stories to create a television pilot. It pits young against old with the famed "trouble with kids these days" adage. Videos on the site are mashed up into … [More]



When They Least Expect It - Mortein Ad (VIDEO)When They Least Expect It - Mortein Ad (VIDEO)

These computer-generated ads for Mortein bug killer spray are fantastic! The first image features an ant laying in bed while perusing an issue of Cute Ant, obviously the male magazine of choice in the ant community. :ook a little closer and you'll see the nozzle of the Mortein, the Australian bug ki… [More]



Pube Zapping Fund? - Raising Money For Laser SurgeryPube Zapping Fund? - Raising Money For Laser Surgery

This is the sad story of a hairy woman who can't afford to have professional laser hair removal done on herself. Instead, she has started milliondollarpubes.com to try and raise the money (and then some) to get her pubic hair zapped. Interested parties can "buy" a single pube for $200 and then displ… [More]



A Beautiful Bio - Valentino's Life & Art (GALLERY)A Beautiful Bio - Valentino's Life & Art (GALLERY)

Una Grande Storia Italiana - Valentino Garavani is a new limited edition book from Taschen. The book comes in Valentino-tinted red silk box, and includes a huge collection of Valentino's works, from sketches to editorial spreads, advertisements, portraits of Valentino and documentary photographs. … [More]



Burger King Slims Down Kids Menu (VIDEO)Burger King Slims Down Kids Menu (VIDEO)

Flame-broiled chicken tenders and apples as substitutes for French fries top the menu in Burger King's latest efforts to get American kids out of the fat lane. If they were really willing to go that extra mile, and wanted to stand out from other fast food chains, they would get rid of those hard tac… [More]



Urban Watering Holes - Watermill ExpressUrban Watering Holes - Watermill Express

Some of you small-town, rural folks may have got your drinking water from local springs. Now, urbanites can do the same thanks to Watermill Express. This company installs commercial water holes in heavily populated parking lots. The company flaunts the cleanliness of its water, as it is tested by St… [More]



Britney's Publicists Hide VMA Disaster (VIDEO)Britney's Publicists Hide VMA Disaster (VIDEO)

From a pop culture perspective, one of the most viral conversations on the net appears to be the recent performance of Britney Spears at the MTV VMA awards.... And we are getting numerous reports of her publicists aggressively pushing the media to hide the disaster. One media producer tipped Trend … [More]



Solar-Powered Vending Machines - Golf Balls & DrinksSolar-Powered Vending Machines - Golf Balls & Drinks

Considering that vending machine are popping up all over the place (see below), and recognizing the booming trend to go green, it was only a matter of time before the first solar-powered vending machines were designed. The solar-powered machine installed at a US golf course is on the first of its ki… [More]



Shop Via Print Ads - H&M;Semacode (GALLERY)Shop Via Print Ads - H&M;Semacode (GALLERY)

If you love shopping, and you own a phone, you'll flip for this trend! Forget going to stores or even shopping online, now you can shop straight from the billboards thanks to a hi-tech new campaign. Just snap a photo of the Semacode on the latest H&M;ads, and you'll have full access to their fashion… [More]



Keep The Buzz Going - Dessert BeersKeep The Buzz Going - Dessert Beers

We all have our vices - those things that we can't resist. Restauranteurs have learned to turn a buck by tempting our tastebuds (and getting us buzzed). The Chocolate Room in Brooklyn serves the Chocolate Stout Float that features Brooklyn Brewery’s stout and their own vanilla ice cream ($8USD). T… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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