AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.



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Marketing Strategy

Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!


Cultural Branding

The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.


Innovative New Ads

There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.


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$250,000 For Innovative Applications - Facebook Contest (VIDEO) $250,000 For Innovative Applications - Facebook Contest (VIDEO)

Addicted to Facebook? How would you like to earn some money while networking with your online community? Facebook founder, Mark Zuckerberg created fbFund to offer one lucky person $250,000. He is offering the reward to the software developer that can create the most "innovative and disruptive programs" for Facebook. Over 4,000 applications already exist (including Trend Hunter's!) and Zuckerberg realizes the impact they have on the community. "We're doing this at Facebook to support the ecosyst… [More]



Microsoft Does Wine - Blue Monster ReserveMicrosoft Does Wine - Blue Monster Reserve

"Change the world or go home," that's what the wine label on Microsoft's new Blue Monster Reserve reads. Unfortunately for most of us, we won't get a chance to sip back a glass... unless we happen to land a job with the computer giant. The wine is reserved for employees of Microsoft as well as its c… [More]









Cellular Cellulite - Order Big Mac From Cell PhoneCellular Cellulite - Order Big Mac From Cell Phone

McDonald's and SK Telecom Korea have teamed up to produce the first mobile phone, self-ordering system at a restaurant. Customers use their mobile phones to order from the "Touch Order'' menu and pay for their meals. When your food is ready, McDonald's sends a message to you. Let me get this straigh… [More]



Turning Buildings Into LED Ads - Mediamesh & IllumeshTurning Buildings Into LED Ads - Mediamesh & Illumesh

A new LED technology turns regular buildings into gigantic colorful ads. AG4 and GKD have designed Mediamesh and Illumesh, a method of lightning that lets developers place LEDs everywhere (even on windows). An eye catcher for sure, but likely unaffordable for most marketers. [More]



Burnt Rubber as a Fragrance Ad - Don't Call & Drive Campaign (VIDEO)Burnt Rubber as a Fragrance Ad - Don't Call & Drive Campaign (VIDEO)

Saatchi & Saatchi's Don't Call & Drive campaign raises awareness on the dangers of talking on your cell phone while driving. Instead of gory photos, the Czech campaign lets you smell the consequences of your actions. Disguised as fragrance ads, the campaign is found in magazines, billboards and on p… [More]



The AvaStar For Avatars - Second Life Gossip Mag (VIDEO)The AvaStar For Avatars - Second Life Gossip Mag (VIDEO)

While Us Weekly and In Touch keep us on top of real life celebs like Paris Hilton, Britney Spears and Brangelina, The AvaStar keeps Second Life users posted on the lives of virtual stars. If gossip magazines fly off the shelves in real life, they're sure to be a hit with our virtual lives as well, r… [More]



Wash Dirty Women - Sexy Lynx Marketing (VIDEO)Wash Dirty Women - Sexy Lynx Marketing (VIDEO)

Lynx, or AXE, has become famous for their shocking commercials promoting their antiperspirants, body sprays, and body gels. As part of their marketing approach, the Lynx web site allows visitors to "wash" dirty women in their bikinis. You suds up your sponge and wipe the girls down, removing smeared… [More]



Anti-Sugar Daddy Campaign - Uganda (GALLERY)Anti-Sugar Daddy Campaign - Uganda (GALLERY)

Uganda has released a new campaign to promote awareness for the dangers associated with cross-generational sex. As the demand for luxury items increases, girls as young as 9 are finding sugar-daddies to help fund their material desires. The phenomenon has caused too many AIDS outbreaks and unwanted … [More]



Mazda Upholsters With Plants - Biofabric For Hybrid InteriorsMazda Upholsters With Plants - Biofabric For Hybrid Interiors

Mazda has announced that their new Premacy Hydrogen RE Hybrid will be outfitted with a 100% plant fiber based "biofabric" which will be used to cover the interior spaces. "The durable biofabric does not contain any oil-based materials and is resistant to abrasion and damage from sunlight, in additio… [More]



Dining In The Dark - Legally Blind Servers At O. Noir (VIDEO)Dining In The Dark - Legally Blind Servers At O. Noir (VIDEO)

Imagine walking into a restaurant so dark, you can't see your waiter, fellow diners, or even the food in front of you. At Montreal restaurant, O.Noir, your visual senses are taken from you the moment you step inside. All of the restaurant's waiters are legally blind and upon entry, they welcome you… [More]



Ramadan Frappucino - Starbucks Caters To Muslims (GALLERY)Ramadan Frappucino - Starbucks Caters To Muslims (GALLERY)

Starbucks has specialized in culture-specific drinks in the past, like the red bean Frappucino in China, but now they've moved to the Muslim culture. To celebrate Ramadan this year, the coffee company has released the Date Frappucino. The special beverage will be available throughout the holy month … [More]



Carl's Jr Flat Buns Ad - Teachers Rage Over Suggestive Ad (VIDEO)Carl's Jr Flat Buns Ad - Teachers Rage Over Suggestive Ad (VIDEO)

It seems Carl's Jr. has let their commercials get a little bit too saucy. Their latest ad feature a very attractive teacher who ends up unleashing her naughtier side. Many educators are offended by the sexy marketing and are making sure the company hears their concerns. "The burger chain has been … [More]



Diet Coke Design Cans - Inspired By Irish DesignersDiet Coke Design Cans - Inspired By Irish Designers

Diet Coke has released six limited edition "design cans" in their latest marketing attempt to tap the "exclusivity" demand of today's consumer. The artsy illustrations were done by some of Ireland's top designers in art, fashion and interior design. The bright cans feature fun designs including a … [More]



Solar-Powered Safeway - Greener Groceries (VIDEO)Solar-Powered Safeway - Greener Groceries (VIDEO)

Safeway is the world's first grocery store to run entirely on solar power. The North American food retailer installed solar panels on the roof of a California store and hopes to add them to about 24 more in an attempt to be more eco-friendly. Safeway also has "state-of-the-art refrigeration system… [More]



Burger King Potato Snacks - Fries In Your CupboardBurger King Potato Snacks - Fries In Your Cupboard

Burger King has eliminated the need to hit up their drive-thrus -- now you can get your fry fix without even leaving the home. The junk food chain has invented French-fry-shaped potato snacks, ketchup included. The snacks also come in Flame Broiled Burger flavour, but those don't come in fun shapes,… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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