AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Innovative Web Marketing - Hidden Image Technology System (GALLERY) Innovative Web Marketing - Hidden Image Technology System (GALLERY)

After experiencing success with the WebDecoder and NetDecoder, Global Commerce Group announced the newest arrival in exciting, interactive promotions, the Hidden Image Technology System (HITS.) Now companies will be able to create promotions that will cross all portable media device platforms. Interaction includes receiving a NetDecoder game piece, texting a message or short code and receiving a Hidden Image displayed on your personal device screen. Users then hold the NetDecoder game piece to … [More]



Mobile Marketing - Intro & Top TrendsMobile Marketing - Intro & Top Trends

The most important new trend in marketing and communications is also the most misunderstood. Internationally, the use of mobile marketing platforms is a standard and integral part of the marketing mix. It is rare to see an ad, billboard, television commercial or packaging in Europe and Asia that do… [More]







Video Ring Tones - Vringo (VIDEO)Video Ring Tones - Vringo (VIDEO)

Vringo is a new cell phone service that let you and other Vringo users share video files. What sets it apart is that you decide what video your friend will receive when you phone them, and likewise, they will choose which video you will see when you connect with that caller. "With the goal of bein… [More]



Venezuela Changes Time Zone - Extra 30 Mins Of Sleep For KidsVenezuela Changes Time Zone - Extra 30 Mins Of Sleep For Kids

Venezuela's President Chavaz announced that commencing next Monday, the nation's clock will move forward by half an hour. This will be the only nation in the world whose time zone is differentiated by a half hour instead of exact hour. Chavaz said he was doing it for the good of the nation's childre… [More]



Puma Re-Bike Contest - $200 To Reflect Magazine PersonalitiesPuma Re-Bike Contest - $200 To Reflect Magazine Personalities

Puma, the famous sportswear company, is ready to jump aboard the green wagon! They've set up a contest to build recycled bike. The challenge? Magazine companies are given $200 to spend on bikes which are to reflect their particular magazine's personality. The bicycles will be on display during the B… [More]



User-Generated Campaigns - Scoop: The Häagen-Dazs Flavor Search (VIDEO)User-Generated Campaigns - Scoop: The Häagen-Dazs Flavor Search (VIDEO)

Häagen-Dazs, one of the world's leading ice cream, is letting its consumers dream up the next big flavour. The Häagen-Dazs flavor search contest is asking ice cream lovers to concoct an exotic new flavor that will hit freezers throughout North America. User-generated proposals can be submitted on … [More]



Empty Store Front Media Ads - Motomedia StreetlevelBILLBOARDS (VIDEO)Empty Store Front Media Ads - Motomedia StreetlevelBILLBOARDS (VIDEO)

Motomedia have devised a way to help compensate for lost rent while brightening up neighbourhoods when a store closes. The streetlevelBILLBOARDS can be fitted into otherwise empty display windows while incorporating technological eye-candy. The billboards are rear-projection screens presenting anima… [More]



Design Like De Dutch - Netherlands Central Tax Office (GALLERY)Design Like De Dutch - Netherlands Central Tax Office (GALLERY)

No one does design like the Dutch, and nothing can spoil their fun -- not even paying taxes! The creative geniuses behind the Netherlands Central Tax Office constructed a very unique, highly modern, steel-meets-nature piece of architecture. The building also happens to be one of the most expensive … [More]



Theatre Inspires Nursery School - Blue Man Creativity Center (VIDEO)Theatre Inspires Nursery School - Blue Man Creativity Center (VIDEO)

43 New York youngsters really are too cool for school. The founders of Blue Man Group have turned their international theatre experience into a nursery school. At The Blue Man Creativity Center, you'll find some unconventional preschool gadgetry - disco balls, bits of foam, cushy vinyl walls. The fo… [More]



Naked For A Cause - Alicia Silverstone Strips Down For PETA (GALLERY)Naked For A Cause - Alicia Silverstone Strips Down For PETA (GALLERY)

Actress Alicia Silverstone stripped down to her birthday suit for PETA's latest campaign. PETA, or People for the Ethical Treatment of Animals, is an organization against animal cruelty. The new campaign features an image of the actress laying on the ground naked and the headline, "I am Alicia Silve… [More]



ER Check-in Kiosks - Airport Style Self Service Reaches the HospitalER Check-in Kiosks - Airport Style Self Service Reaches the Hospital

Having a stroke or heart attack? Bloody stump perhaps? Move to the front of the line. Everybody else, please proceed to the electronic check-in kiosk. Attempts are being made at a Dallas hospital to aide nurses. New check-in kiosk computers are allowing them to determine which patients are most in … [More]



Top 12 Hip Trends for the Blind + Avatars For The BlindTop 12 Hip Trends for the Blind + Avatars For The Blind

The blind demographic has been missing out on simulated life in the virtual world, but Irish IBM students hope to change that. "The students have designed an audio equivalent of the virtual world using 3D sound to create a sense of space," the BBC reported. One of the Irish researchers explained i… [More]



Northwest Passage Opens - Global Warming Melts IceNorthwest Passage Opens - Global Warming Melts Ice

The route long sought by explorers as a way to get from North America to Asia and Europe has opened. Before the opening of the Suez Canal in Egypt and the Panama Canal in Panama this route would have saved huge amounts time and still can on some routes. Satellite photos reveal that enough Arctic ice… [More]



Counterfeit Cars (FOLLOW-UP) - Black Market HitCounterfeit Cars (FOLLOW-UP) - Black Market Hit

Is there anything the black market can't copy? As black market technology improves, knocking off DVDs, Fendi bags and even cars has become child's play. "Chinese manufacturers have been known to counterfeit everything from Gucci to Pepsi. But as an article in this week's Economist points out, coun… [More]



Virtual Flickr Safari - Astra Photo Journeys (GALLERY)Virtual Flickr Safari - Astra Photo Journeys (GALLERY)

UK company, Astra has teamed with Flickr to create a new virtual adventure that lets you explore eight million photos and stranger's memories from around the world. Hop in your car (on the right side, of course) watch photos fly overhead as you travel down the road. Simply select your trip's from, t… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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