AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.



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Marketing Strategy

Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!


Cultural Branding

The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.


Innovative New Ads

There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.


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Amazon.com Launches “Amazon MP3” Music Download Store Amazon.com Launches “Amazon MP3” Music Download Store

Ready to take on Apple’s iTunes, Amazon.com Inc has launched its digital music download named store named "Amazon MP3” Most songs are priced from 89 cents to 99 cents, with more than half of the 2 million songs priced at 89 cents [More]



Bauble Trade-In - New H. Stern Jewels For Your Old Ones (GALLERY)Bauble Trade-In - New H. Stern Jewels For Your Old Ones (GALLERY)

Tired of your old luxury baubles? Do they hold a bad memory? Or is that diamond-studded bracelet just too last season? If they're from H. Stern, it's no problem. Just bring in your old jewelry and the store will let you pick something that suits your fancy. Don't see anything that catches your eye? … [More]









Another Designer Mobile - Armani Samsung PhoneAnother Designer Mobile - Armani Samsung Phone

After the Dolce & Gabbana Razr and the Prada LG Chocolate, it’s Armani’s turn to unveil its Samsung touch screen phone today in Milan during the Milan Fashion Week. The Giorgio Armani Samsung phone will be available in selected mobile phone stores and Giorgio Armani boutiques in major European c… [More]



Free Calls & Texts - Blyk Targets 16-24 (GALLERY)Free Calls & Texts - Blyk Targets 16-24 (GALLERY)

If you're addicted to your phone but dread your monthly phone bill, then you'll love Blyk, the UK service that offers you free text messaging and calls. They are the world's first company to offer a service like this. The catch? You have to be between 16 and 24 and be willing to receive ads from the… [More]



Girly Rides - Top Cars For Women (GALLERY)Girly Rides - Top Cars For Women (GALLERY)

Let's be honest about women and cars for a second. The truth is, women are the primary buyers and decision makers when it comes to vehicles in the US, specifically, female baby-boomers. So what do they want? Askmen.com gives us their round-up of Top 10 Cars For Chicks. 1. Dodge Neon 2. Toyota RAV4… [More]



Trend Predictions - Tom Friedman's New BookTrend Predictions - Tom Friedman's New Book

Tom Friedman, columnist of the New York Times and author of "The World is Flat", recently talked about the themes of his next book which will soon be released in the USA. One of the main thesis is that we're going through a globalization process where people - helped by the diffusion and cheapening … [More]



Brazilian Muses - Jack Bauer Loves Izabel Goulart (GALLERY)Brazilian Muses - Jack Bauer Loves Izabel Goulart (GALLERY)

Brazilian model Izabel Goulart, who models for Victoria's Secret, will appear in a 24 hours episode with Kiefer Sutherland. The model has already participated in a "Entourage" and a "Two and a half man" episode - where she played the part of Charlie Sheen's dream girl. Goulart says the episode hasn'… [More]



Starbucks Targets Youth - Frapputeenos? (GALLERY)Starbucks Targets Youth - Frapputeenos? (GALLERY)

Starbucks is doing all it can to appeal to the masses. In the last weeks we've seen the Date Frappucino debut in the Middle East in celebration of Ramadan, and now we're seeing the coffee company market to youth. Walk into any Starbucks and you're bound to see youngsters sipping beverages in brand… [More]



Harvey Nichols Viral - Fashionable Food (VIDEO)Harvey Nichols Viral - Fashionable Food (VIDEO)

DDB was incredibly brave with this video. The objective was to create a piece of work that would go viral, and through this video, they have certainly achieved that. Some of the references such as the goat being sick in the toilets or the coke-snorting chicken are brilliant in my opinion. You have t… [More]



City of Amsterdam Buying Up Brothels; Plan to Convert to Retail (VIDEO)City of Amsterdam Buying Up Brothels; Plan to Convert to Retail (VIDEO)

The city of Amsterdam is paying $35 million to Charles "Fats" Geerts otherwise known as the "Emperor of Sex" for 18 of his brothels. The city wants to turn his brothels, which are legal, into more mainstream housing and shops in an effort to reduce the concentration of prostitution in the area. [More]



Racy Product Placement - Do Tom Ford's Vaginads Cross the Line? (GALLERY)Racy Product Placement - Do Tom Ford's Vaginads Cross the Line? (GALLERY)

Adrants recently coined the term "Vaginads," a hybrid of vagina and advertising after being inspired by two new campaigns. In Tom Ford's risque new campaign, just like his last ad, (see below) a very nude woman is featured wearing nothing but the product. This time, instead of being placed between… [More]



Audi Commercial - Clever Competitor Bashing (VIDEO)Audi Commercial - Clever Competitor Bashing (VIDEO)

This ad from Audi is really clever! At first, you're not sure what it's for. It almost appears to be an ad for four other car companies. What do you want a car? Design? Comfort? Safety? Sportiness? Apparently with Audi, you get all four! Check out the clip. [More]



Microsoft Leak - Live Search Plan Exposed By Employee (VIDEO)Microsoft Leak - Live Search Plan Exposed By Employee (VIDEO)

Looks like Microsoft needs to be a little more cautious of who they hire. It turns out one of their employees has a big mouth and accidentally leaked the company's secret plans for Live Search updates ahead of schedule. The details weren't supposed to be released until next week, but program manag… [More]



Open Source Content - Star in Your Own Horror Movie with KalturaOpen Source Content - Star in Your Own Horror Movie with Kaltura

We love to take brands and mash them up (think Coke and Mentos). But what if this became personal? What if you could mash up, edit and republish another person's stuff? Well now you can ... with Kaltura. Not only can you bring in video, audio and images, but you can also allow others (even people yo… [More]



Bloggers Go Behind-The-Seams - Chanel Viral Marketing (VIDEO)Bloggers Go Behind-The-Seams - Chanel Viral Marketing (VIDEO)

Coco Chanel may have been the first person to launch a viral marketing campaign when she debuted the infamous Chanel No. 5 fragrance. The company is still creating a buzz today. Staying true to her pioneering spirit, Chanel is the fiirst major fashion house to recognize the value of the blogosphere.… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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