AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Mohawked Marketers - "Tradigital" At Grey New York (GALLERY) Mohawked Marketers -

Finally traditional media is starting to catch to realize the importance of moving online. While the majority of older ad agencies continue to fight off the notion of moving on the web, Grey New York is embracing it in a big way. Their shifting the entire agency to become "tradigital." The term was coined by president Steve Hardwick who told Advertising Week, "We're bringing in all kinds of kids with mohawks and tattoos." Tradigital media is all about embracing both traditional and new media te… [More]



McDonalds India Uses Baby Ronald - Scaring Customers Away? (VIDEO)McDonalds India Uses Baby Ronald - Scaring Customers Away? (VIDEO)

I have an extreme phobia of clowns, so this McDonald's India ad seriously has me rattled. I'm not sure what the point is, but it was featured on Advertising Age, and I can't get the image out of my head. As they put it over at AdAge, "Consider this a Hindu's revenge for all those hamburgers you've… [More]







Lohan Inspires Rehab Ad - DON'T DIE LINDSAY (VIDEO)Lohan Inspires Rehab Ad - DON'T DIE LINDSAY (VIDEO)

Lindsay Lohan has literally become the poster child from rehab clinics. The young celeb has been in and out of detox centers in the last year. She has finally gone public with her treatment for alcohol and drugs, no longer attributing her absence from the limelight to treatment for "exhaustion." A … [More]



Commercials Within Shows - Truth In Advertising (GALLERY)Commercials Within Shows - Truth In Advertising (GALLERY)

Ready for even more ads on TV? A new TNT pilot show is considering integrating advertising and commercials right in the episodes, but say they will flow seamlessly into the narrative. It makes sense -- the show is all about the marketing and advertising world. "Truth in Advertising" will feature t… [More]



Europe Trailer Ads - Freitag Guerrilla Campaign (GALLERY)Europe Trailer Ads - Freitag Guerrilla Campaign (GALLERY)

Tired of looking at kitschy trailers? With labels like "Maria te quiero" or other religious slogans or tacky images of naked females, it was time trailers got a makeover. In Europe, they've made the decision to ad some glam to mobile homes, turning the distribution vehicles into sexy advertising too… [More]



Hardwood Office Chair Mat - Portable Hammacher Schlemmer MatHardwood Office Chair Mat - Portable Hammacher Schlemmer Mat

If your office chair sits on carpet, you know how frustrating it can be to move around -- kind of defeats the purpose of having wheels, doesn't it? Until now we didn't have many options the tacky, clear plastic mats designed to be placed on carpeted work spaces, but not everyone is ready for that ty… [More]



Build Your Dream Town - SimCity Society (VIDEO)Build Your Dream Town - SimCity Society (VIDEO)

Sim City Society, the latest real-life simulation game from EA, is being released this November. Anyone familiar with the old Sim City games likely has fond memories of constructing entire cities out of small detailed neighborhoods, making sure each area was supplied with water, electricity, school… [More]



Paraguay's First Trend Magazine - Wild! (GALLERY)Paraguay's First Trend Magazine - Wild! (GALLERY)

Wild! is the first Paraguayan Magazine focused on trends and lifestyle. Paraguay, a small country between Argentina and Brazil, publishes very few magazines, but the broad appeal of Wild! makes it promising. The magazine will be full of trends, covering everything from music to travel, gadgets and e… [More]



Custom Labeled Water Bottles – The Ultimate Hydration Experience (VIDEO)Custom Labeled Water Bottles – The Ultimate Hydration Experience (VIDEO)

Premier Label Water Company (PLWC) has come up with an innovative idea, custom bottles with water. The price tag? $3.00 a bottle with logo and water. Plus, if you are customizing them for your company or organization, throw in an extra $600.00 for label art and graphic design. Remember when life wa… [More]



Copier That Translates - Fuji Xerox PrototypeCopier That Translates - Fuji Xerox Prototype

Fuji Xerox's new prototype photocopier promises to translate text on the fly while maintaining page layout and graphics. It can scan a printed sheet written in Japanese and translate it into Chinese, English or Korean. Unfortunately, the machine makes very "loose" translations. In the same manner … [More]



Anorexia Billboard Shocks Milan Fashion WeekAnorexia Billboard Shocks Milan Fashion Week

As Milan fashion week begins, fashion brand Nolita has released an advertisement depicting a naked anorexic woman to highlight the effects of the illness. Written above the photo of the woman are the words: "No Anorexia". The photograph was shot by the controversial Italian photographer Oliviero To… [More]



Planevertising - Jet-Fueled BillboardsPlanevertising - Jet-Fueled Billboards

Want to make a huge impact? Reach new heights in marketing? What could be better than advertising on an enormous flying billboard? Being able to reach customers all over the world? Advertising on airplanes is being utilized by several global companies, letting them literally soar above their competi… [More]



Coupons By Phone - CellfireCoupons By Phone - Cellfire

Cellfire is a new opt-in service that lets you get coupons via mobile phone. So far, 200 marketers have signed on, so there's plenty of bargains out there. You'll have to give them a few details (year you were born, your zipcode) but the service assures your phone number won't be shared with any com… [More]



Sometimes Bureaucracy Works - UK Smoking Ban a SuccessSometimes Bureaucracy Works - UK Smoking Ban a Success

It was international news when Britain banned smoking in public places on July 1. After the ban went into effect, sales of cigarettes dropped 7%. Borders, the book retailer, reported a 260% increase in sales of self-help books aiding in smoking cessation. There is light at the end of the tunnel fo… [More]



Free Internet Calls With A Twist - ThePudding.comFree Internet Calls With A Twist - ThePudding.com

ThePudding.com allows free, unlimited calls to any phone in North America! Users log in and call someone - just like any other conversation. ThePudding provides highly targeted advertisements on your computer screen that are based on what you're talking about. They use their patented VoiceSense™ t… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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