AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Nothing To Kid About - NYC Anti-Smoking Ad (VIDEO) Nothing To Kid About - NYC Anti-Smoking Ad (VIDEO)

Smoking campaigns have come at us at all angles to try and scare us away from cigarettes, from the body bag ads to the real-life people hooked up to respirators or with holes in their throats. This latest New York campaign highlights the damages of second hand smoke, featuring a clip of children exhaling fumes. Disturbing? You bet. Effective? We'll… [More]



Wear Your Website - Scan Tshirts With Mobiles (VIDEO)Wear Your Website - Scan Tshirts With Mobiles (VIDEO)

If you have a company website, this is the ultimate marketing tool -- if you don't mind total strangers scanning you with their camera phones. When a cell phone scans an "Extended Identity" T-shirts, it… [More]







GM Dresses In Drag - Understanding Female DriversGM Dresses In Drag - Understanding Female Drivers

In order to get a feel for the female driving experience, GM got their male engineers to put on dresses and take the cars for a spin. Just one more thing GM is doing to make sure customer needs are met.… [More]



Porsche Cuts Canadian Prices, Tries To Go Green (VIDEO)Porsche Cuts Canadian Prices, Tries To Go Green (VIDEO)

Porsche has really been making an effort to win over potential customers. The luxury sports car manufacturer wants to appeal to the green crowd by producing more environmentally friendly vehicles, and… [More]



World's Dirtiest Film - Axe Ad (VIDEO)World's Dirtiest Film - Axe Ad (VIDEO)

Axe, a Unilever company, is well known worldwide for their funny, provocative commercials. Joining their ads for body spray and deodorant will be a new commercial for Axe Shower Gel, aimed at young men.… [More]



Top 5 AssvertisementsTop 5 Assvertisements

Assvertising, a hybrid term describing ad placements on the rears of models (male OR female). It appears to be a surefire way to draw attention, particularly when seen in real life. We stare at attractive… [More]



GM Invites Trend Hunter To Detroit - Embracing The Power Of Blogs (VIDEO)GM Invites Trend Hunter To Detroit - Embracing The Power Of Blogs (VIDEO)

This past week I had the luxury of reviewing GM's 2008 line-up of in Detroit. Can you believe they handed me the keys to a 2008 Corvette, then let me loose on their testing track? The company is more than… [More]



Assvertising Your Number - Che Magazine AdAssvertising Your Number - Che Magazine Ad

Assvertising just keeps coming back. In this case, Che Magazine has used the concept in print. The young woman has a super-short white skirt says "My Number" with a downward arrow pointing to a row of… [More]



Disney Bananads - Fruit Stickers Promote DVD (VIDEO)Disney Bananads - Fruit Stickers Promote DVD (VIDEO)

The best way to get your message across is to make sure it reaches as much of your target audience as possible. Other than toilet paper, eggs and milk, just about every household also has fruit. Disney… [More]



Mohawked Marketers - Mohawked Marketers - "Tradigital" At Grey New York (GALLERY)

Finally traditional media is starting to catch to realize the importance of moving online. While the majority of older ad agencies continue to fight off the notion of moving on the web, Grey New York is… [More]



McDonalds India Uses Baby Ronald - Scaring Customers Away? (VIDEO)McDonalds India Uses Baby Ronald - Scaring Customers Away? (VIDEO)

I have an extreme phobia of clowns, so this McDonald's India ad seriously has me rattled. I'm not sure what the point is, but it was featured on Advertising Age, and I can't get the image out of my head.… [More]



Lohan Inspires Rehab Ad - DON'T DIE LINDSAY (VIDEO)Lohan Inspires Rehab Ad - DON'T DIE LINDSAY (VIDEO)

Lindsay Lohan has literally become the poster child from rehab clinics. The young celeb has been in and out of detox centers in the last year. She has finally gone public with her treatment for alcohol… [More]



Commercials Within Shows - Truth In Advertising (GALLERY)Commercials Within Shows - Truth In Advertising (GALLERY)

Ready for even more ads on TV? A new TNT pilot show is considering integrating advertising and commercials right in the episodes, but say they will flow seamlessly into the narrative. It makes sense --… [More]



Europe Trailer Ads - Freitag Guerrilla Campaign (GALLERY)Europe Trailer Ads - Freitag Guerrilla Campaign (GALLERY)

Tired of looking at kitschy trailers? With labels like "Maria te quiero" or other religious slogans or tacky images of naked females, it was time trailers got a makeover. In Europe, they've made the decision… [More]



Custom Labeled Water Bottles – The Ultimate Hydration Experience (VIDEO)Custom Labeled Water Bottles – The Ultimate Hydration Experience (VIDEO)

Premier Label Water Company (PLWC) has come up with an innovative idea, custom bottles with water. The price tag? $3.00 a bottle with logo and water. Plus, if you are customizing them for your company… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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