AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting




AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.



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Marketing Strategy

Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!


Cultural Branding

The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.


Innovative New Ads

There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.


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Nothing To Kid About - NYC Anti-Smoking Ad (VIDEO) Nothing To Kid About - NYC Anti-Smoking Ad (VIDEO)

Smoking campaigns have come at us at all angles to try and scare us away from cigarettes, from the body bag ads to the real-life people hooked up to respirators or with holes in their throats. This latest New York campaign highlights the damages of second hand smoke, featuring a clip of children exhaling fumes. Disturbing? You bet. Effective? We'll have to wait and see. [More]



Tips For The Single Man - The Bachelor Guy (VIDEO)Tips For The Single Man - The Bachelor Guy (VIDEO)

When GM flew me down to Detroit I got to meet a bunch of other bloggers from a variety of backgrounds, all who had very interesting sites. One of them was from The Bachelor Guy, a site that advises the single man on what to do, where to go and how to maximize the experience of bachelor living. It ma… [More]









Wear Your Website - Scan Tshirts With Mobiles (VIDEO)Wear Your Website - Scan Tshirts With Mobiles (VIDEO)

If you have a company website, this is the ultimate marketing tool -- if you don't mind total strangers scanning you with their camera phones. When a cell phone scans an "Extended Identity" T-shirts, it will visit the coordinating website. The shirts feature a datamatrix barcode, known as a “tag  [More]



GM Dresses In Drag - Understanding Female DriversGM Dresses In Drag - Understanding Female Drivers

In order to get a feel for the female driving experience, GM got their male engineers to put on dresses and take the cars for a spin. Just one more thing GM is doing to make sure customer needs are met. I heard this story when I was in Detroit earlier this week and must admit I was amused and thorou… [More]



Porsche Cuts Canadian Prices, Tries To Go Green (VIDEO)Porsche Cuts Canadian Prices, Tries To Go Green (VIDEO)

Porsche has really been making an effort to win over potential customers. The luxury sports car manufacturer wants to appeal to the green crowd by producing more environmentally friendly vehicles, and in Canada, has marked vehicles down significantly. In acknowledgment of the Canadian dollar, Porsc… [More]



Gap Laptop Stolen - Social Security Info Of Job Applicants On It (GALLERY)Gap Laptop Stolen - Social Security Info Of Job Applicants On It (GALLERY)

If you felt safe giving your personal information to potential employers, let's hope you never applied at Gap clothing stores. The retailer had a laptop stolen that had personal details from 800,000 job applicants, including their Social Security numbers. The company is supposed to encrypt all their… [More]



Smart Real Estate - 10 Cities Bouncing Back (GALLERY)Smart Real Estate - 10 Cities Bouncing Back (GALLERY)

If you're considering a new real estate investment, these are 10 US cities worth checking out. They're ready to bounce back, and if you get into it now, will make great investments according to CNNMoney. Dallas-Fort Worth - Growth-rate of 6.4% Indianapolis - 6.3% New Orleans - 5.7% Atlanta - 5.6%… [More]



Ultra Slim All-In-One PC - Gateway One (GALLERY)Ultra Slim All-In-One PC - Gateway One (GALLERY)

Gateway launched the Gateway One at New York's Digital Life convention this week. It's a good looking computer, almost similar to a Mac from a design point of view. The all-in-one PC has a super-slim (3.5" deep) design and weighs under 22 lbs. Three versions were created and all come with Windows Vi… [More]



World's Dirtiest Film - Axe Ad (VIDEO)World's Dirtiest Film - Axe Ad (VIDEO)

Axe, a Unilever company, is well known worldwide for their funny, provocative commercials. Joining their ads for body spray and deodorant will be a new commercial for Axe Shower Gel, aimed at young men. The clip will feature a slew of post-secondary students who literally dive into piles of food, th… [More]



Top 5 AssvertisementsTop 5 Assvertisements

Assvertising, a hybrid term describing ad placements on the rears of models (male OR female). It appears to be a surefire way to draw attention, particularly when seen in real life. We stare at attractive bums, be they male or female, when they pass up by anyway, so why not place your logo or sl… [More]



Pizza Maker Runs On Standard Electricity - Pita Bread Baking Oven (GALLERY)Pizza Maker Runs On Standard Electricity - Pita Bread Baking Oven (GALLERY)

I think this must be the most amazing oven in the world! It gets up to the same high temperature of commercial pizza ovens, but runs on standard electricity. The Lebanese Pita Bread Baking Oven Pot is very small and handy, but has to be handled with care -- it gets very hot -- 500 degree Celsius hot… [More]



GM Invites Trend Hunter To Detroit - Embracing The Power Of Blogs (VIDEO)GM Invites Trend Hunter To Detroit - Embracing The Power Of Blogs (VIDEO)

This past week I had the luxury of reviewing GM's 2008 line-up of in Detroit. Can you believe they handed me the keys to a 2008 Corvette, then let me loose on their testing track? The company is more than a few steps ahead of the competition when it comes to embracing the blogosphere. They invited T… [More]



Assvertising Your Number - Che Magazine AdAssvertising Your Number - Che Magazine Ad

Assvertising just keeps coming back. In this case, Che Magazine has used the concept in print. The young woman has a super-short white skirt says "My Number" with a downward arrow pointing to a row of what appear to be removable phone number tags. That would have been enough to grab anyone's atten… [More]



Disney Bananads - Fruit Stickers Promote DVD (VIDEO)Disney Bananads - Fruit Stickers Promote DVD (VIDEO)

The best way to get your message across is to make sure it reaches as much of your target audience as possible. Other than toilet paper, eggs and milk, just about every household also has fruit. Disney decided that advertising on bananas could be a good tactic so they customized stickers to promote … [More]



Second Life Inspires Google - GoogleLife Virtual World (VIDEO)Second Life Inspires Google - GoogleLife Virtual World (VIDEO)

Google tries to stay ahead of the trends, leading with cutting edge technology -- and if someone beats them to it, they want to buy it for themselves. So where is the Google version of Second Life? Tech Digest thinks it could be on its way. The rumour comes from a university project assigned by a … [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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