AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Cardboard Children - Sneeky Cut Outs Scare Drivers Slow Cardboard Children - Sneeky Cut Outs Scare Drivers Slow

Realistic, life-size cardboard cut-outs of children are being used in a Northeastern Ohio neighborhood to slow down speeding cars. Mike Wood of West Salem, Ohio says that he originally started printing life-size posters of grandchildren for their grandparents. The darn things look so real, though, that they effectively slow traffic to a safe speed.… [More]



Friendship For Rent – Relationship Ambassadors From Sahara Care House (VIDEO)Friendship For Rent – Relationship Ambassadors From Sahara Care House (VIDEO)

Sahara Care House is an Indian company that saw a huge earning opportunity when it looked at the needs of immigrants and their families. To major values of the Indian culture and family safety and giving… [More]







Advertising Bloopers - International Ads Lost in Translation (VIDEO)Advertising Bloopers - International Ads Lost in Translation (VIDEO)

As globalization spreads more rapidly, advertisers need to find way to market their brands in other countries. A key part of this is being able to translate a company's slogan and values. It's not always… [More]



Ultra-Luxury Makeup - $589 Mascara From The Socialite Collection (GALLERY)Ultra-Luxury Makeup - $589 Mascara From The Socialite Collection (GALLERY)

The world’s most expensive mascara There are women who would pay $589 for a Swarovski-coated tube of mascara? You better believe it! Within the first week of launching The Socialite Collection, Taysha… [More]



Free Online University - Wikipedia Introduces WikiversityFree Online University - Wikipedia Introduces Wikiversity

The organizational engine that has driven Wikipedia to become one of the top sources of online information is being used to build a school and offer classes across the Internet and the venture is gaining… [More]



Fog Screens (FOLLOW UP) - Cast Video Ads On Veils Of Mist (VIDEO)Fog Screens (FOLLOW UP) - Cast Video Ads On Veils Of Mist (VIDEO)

Last year, Trend Hunter featured commercial fog screens. Now the devices are commercially available for just $40,000. How does it work? essentially, videos are projected onto a veil of mist that you… [More]



First World Marketing Saves Third World Problems - MBAs Without Borders (FOLLOW UP) (VIDEO)First World Marketing Saves Third World Problems - MBAs Without Borders (FOLLOW UP) (VIDEO)

Trend Hunter is a big fan of MBAs Without Borders and it is time for a follow up, in the form of an example. One University of Alberta student was able to take his marketing skills to Nigeria where he… [More]



Virtual Marketing in Second Life - Virtual Buzz Agents Promote Harry Potter, Imax (VIDEO)Virtual Marketing in Second Life - Virtual Buzz Agents Promote Harry Potter, Imax (VIDEO)

Virtual marketing in Second Life has had a huge impact on real life sales. There are marketing companies whose entire business has been reshaped to specialize in brand marketing in Second Life. A group… [More]



Caffeinated Competition - Second Cup's Cafe Delights Bars VS Starbucks Liquor (VIDEO)Caffeinated Competition - Second Cup's Cafe Delights Bars VS Starbucks Liquor (VIDEO)

Second Cup Coffee started up in Toronto in an effort to compete with the world's favourite latte local - Starbucks Coffee. It's been a few years, and they haven't even come close to capturing as many fans,… [More]



Cross Promotion - Dell Brings Devo Back With Stiletto-Clad Fembots (VIDEO)Cross Promotion - Dell Brings Devo Back With Stiletto-Clad Fembots (VIDEO)

Devo has unleashed its first major release in 17 years in conjunction with Dell. The catchy "Watch Us Work It" is the soundtrack to a spot promoting the new Dell XPS laptop. In a spot called "Engine",… [More]



Tipsy Train Rides - Amtrak Offers Booze Credit, Irks MADD (VIDEO)Tipsy Train Rides - Amtrak Offers Booze Credit, Irks MADD (VIDEO)

In order to promote new business, Amtrak is doing everything it can to make the journey as comfortable as possible. Forget the cushy seats or the 5 star dining, how about a $100 credit to go towards alcohol?… [More]



Air Balloon Condoms - Mile High Rubber Endorses Safe SexAir Balloon Condoms - Mile High Rubber Endorses Safe Sex

The Dutch public health service wanted to break a world record and educate young people at the same time. So they sailed a 127 foot pink condom balloon over a concert which read, "Safe Sex". More than… [More]



Cigarette Packages For Books - TankBooks Look Like SmokesCigarette Packages For Books - TankBooks Look Like Smokes

Stocking stuffer ideas are coming in early this year. A new book series by UK creative group Tank, is designed to look like a pack of cigarettes. Classics like Conrad's Heart of Darkness, Kafka's The Metamorphosis,… [More]



BBC's iPlayer - Download and Watch BBC TVBBC's iPlayer - Download and Watch BBC TV

The BBC launched it's peer to peer TV software 'iPlayer' several days ago as part of a large scale beta test. Only currently available to UK residents using the PC platform, the software allows users to… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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