AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Sponsored Concerts - Ozzfest Is Free this Year (VIDEO) Sponsored Concerts - Ozzfest Is Free this Year (VIDEO)

Ozzfest, the pioneer of heavy metal rock fests, now faces competition from other tours, Korn’s Family Values to Linkin Park’s Projekt Revolution to scrappier tours like Sounds of the Underground. Ozzfest’s founder, Sharon Osbourne, had to do something drastic, why not give away the ticket for free, we’re not making money any way, she thought… [More]



Lingo 2.0 - Windorphins, An eBay By-Product (VIDEO)Lingo 2.0 - Windorphins, An eBay By-Product (VIDEO)

As with every time period, a new vocabulary accompanies the latest trends. Web 2.0 came with its own set of jargon that to the unfamiliar, would be absolute jibber-jabber. Here's the term of the day: Windorphins… [More]







Evian Ad - Quenching Thirst Or Libido? (GALLERY)Evian Ad - Quenching Thirst Or Libido? (GALLERY)

You only want the best in your body, right? That's what Evian would assume, too. Perhaps it's just my own perverse mind, or maybe Evian really is giving their marketing a sexual spin. Canadian Fashion… [More]



Dog-Riding Rodeo Monkey - Whiplash Is New Taco Johns Mascot (VIDEO)Dog-Riding Rodeo Monkey - Whiplash Is New Taco Johns Mascot (VIDEO)

The tiny Capuchin is the monkey equivalent of the Marlboro man, except instead of endorsing cigarettes, he's promoting fastfood joint, Taco John's. The little guy has won the hearts of so many adoring… [More]



Neo-Snobbism - No Ads, Just Paparazzi, Make Eco-Totes A Fashion Staple (VIDEO)Neo-Snobbism - No Ads, Just Paparazzi, Make Eco-Totes A Fashion Staple (VIDEO)

By now every woman interested in fashion has probably seen the "I'm not a plastic bag" tote. It's even been mentioned on TrendHunter recently (see link at bottom). What's so hot about this item is not… [More]



Pod Design Meets Perfume - Ryoko Series By Kenzo (GALLERY)Pod Design Meets Perfume - Ryoko Series By Kenzo (GALLERY)

These artsy little pods contain 20 ml of delicious Kenzo perfume. The jet-set-sized fragrances won't give you any hassle at security either since they're under 50 ml. You might have to stick them in a… [More]



Bell Tries Telus-Style Marketing - Beaver Ads Lousy But More Effective (VIDEO)Bell Tries Telus-Style Marketing - Beaver Ads Lousy But More Effective (VIDEO)

Bell Canada has tried its hand at Telus-style marketing, but failed miserably. Using a beaver (our national animal), Bell tried to mimic the infectiously cute ads Telus has gained notoriety for. The two… [More]



Heart Attack Grill - Fat Burgers, Sexy Nurses, Beer, Cigarettes and Wheelchairs (VIDEO)Heart Attack Grill - Fat Burgers, Sexy Nurses, Beer, Cigarettes and Wheelchairs (VIDEO)

Yesterday, I introduced you to fat burgers, the backlash against health food. Now I present you with a more extreme version of the same concept: The controversial Heart Attack Grill. The Heart Attack… [More]



David Beckham & Robbie Williams To Star As Lovers On Desperate Housewives (VIDEO)David Beckham & Robbie Williams To Star As Lovers On Desperate Housewives (VIDEO)

Two big Stars, one from the soccer and one from the Rock, they are famous enough and maybe rich enough too. What are they trying to say to us if they are doing something like this? Are they trying to be… [More]



Get A Text From Orlando or Sienna - Global Cool Campaign (VIDEO)Get A Text From Orlando or Sienna - Global Cool Campaign (VIDEO)

Gents, how would you feel if you got a text from the sexy Rosario Dawson? Girls, imagine being able to brag to your friends that Orlando Bloom just messaged you. Well, you can start swooning! The studdly… [More]



Life As It Should Be - Coke Zero Slogan (VIDEO)Life As It Should Be - Coke Zero Slogan (VIDEO)

Coca-Cola has been working hard to put rival Pepsi out of competition in the world's soda market. One of their newest products was Coca-Cola Zero, a revamped version of Diet Coke with sleek silver and… [More]



Tryvertising At Japanese Sampling Labs - Test Products Before They Hit ShelvesTryvertising At Japanese Sampling Labs - Test Products Before They Hit Shelves

Sample Lab is a Japanese concept that allows people to do some product testing before it is released on the market. People are lining up in front of the lab eager to test out everything from beauty products,… [More]



Hello Kitty Airbus - Eva Air Proves Japanese Anime Continues To Rise (VIDEO)Hello Kitty Airbus - Eva Air Proves Japanese Anime Continues To Rise (VIDEO)

I can’t believe I’m writing a Hello Kitty trend. The Japanese icon has been around so long, it’s one of those things most people, myself included, hoped would be a passing fad. Anyone who feels the… [More]



Dolce & Gabbana Gets Overly Sexual in New Controversial Ads (VIDEO)Dolce & Gabbana Gets Overly Sexual in New Controversial Ads (VIDEO)

Sex sells; by now, we all know that. But a lot of advertisers are having a tough time figuring out where to draw that sexy line. A model friend of mine spends hours a day perusing high end fashion magazines,… [More]



Jane Fonda Hair Spray - L’Oreal Launching Co-Brands With Burned Out Celebs (GALLERY)Jane Fonda Hair Spray - L’Oreal Launching Co-Brands With Burned Out Celebs (GALLERY)

Jane Fonda teamed up with L’Oreal Paris to launch her own hairspray, “Elnett de Luxe Jane Fonda,” which celebrated her acting achievements. Golden letters adorned the chic black canister spelling… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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