AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
September 2008
AD CULT
AD CULT Magazine

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Masters Of Their Domain - Parents Add ".coms" To Baby Names (VIDEO) Masters Of Their Domain - Parents Add

When deciding on a name for their new baby, a growing number of parents are checking if the internet domain for the name is still available. If it isn’t, the name is crossed off the list. "The trend hints at the potential importance of domain names in establishing one's future digital identity," points out Yahoo news. [More]



YouTube to Begin Advertising (VIDEO)YouTube to Begin Advertising (VIDEO)

Google Inc., which bought YouTube last year for $1.76 billion is trying to earn back the purchase price and then some, is using an innovative advertising technique. This week, the video-sharing giant will… [More]







Free Prince CD With Sunday Paper - Artist Kisses Norms Goodbye (VIDEO)Free Prince CD With Sunday Paper - Artist Kisses Norms Goodbye (VIDEO)

You don't have to be rich to get this album. The industry formerly known as a profit-maker may be headed towards a shift, and Prince is the one blazing the trail. Though his new venture may not give him… [More]



Internet-Controlled ShowerCam - Axe Interactive Marketing (VIDEO)Internet-Controlled ShowerCam - Axe Interactive Marketing (VIDEO)

This supposedly live webcam invites users to control the temperature of an ocean-side beach shower. After turning the dial up or down while it is being used by a beautiful babe, the user is rated on what… [More]



Bulletproof Back Packs - Go Back To School Protected (VIDEO)Bulletproof Back Packs - Go Back To School Protected (VIDEO)

Back to school isn't about having the coolest accessories, the perfect hair cut, and if Jimmy or Suzy is going to notice that you got better looking, or bigger boobs over the summer! No thanks to the ever… [More]



$260,150 Chanel $260,150 Chanel "Diamond Forever" Tote - World's Most Expensive Bag (GALLERY)

Forbes magazine called it "the costliest handbag on the market." It may also be the most exclusive as well. Debuting in time for Christmas, the December launch of Chanel's new Diamond Forever tote will… [More]



Blog-Focused News Service - ScatterTree Boosts Blogs (GALLERY)Blog-Focused News Service - ScatterTree Boosts Blogs (GALLERY)

If you have a blog, you'll want to be a part of this. A brand new startup called ScatterTree.com has started the first blog-focused news distribution site. Businesses submit news to a specific category… [More]



Witch Hazel to Cast Skin Spell on New Generation (GALLERY)Witch Hazel to Cast Skin Spell on New Generation (GALLERY)

People spend hundreds of dollars each year on beauty products they hope will improve the look of their skin. Using Witch Hazel for skin is an ancient remedy that has been passed on from generations through… [More]



Time Lapse Body Painting - Artist Paints Himself In Protest Against Diesel (VIDEO)Time Lapse Body Painting - Artist Paints Himself In Protest Against Diesel (VIDEO)

Is this what happens when an artist runs out of paper, or is it just a neat way to draw attention to yourself? Artist Phil Hansen has filmed himself as he paints a series of scenes on his upper body in… [More]



Virtual World Marketing - Toyota Scion Makes 4th Virtual Debut (VIDEO)Virtual World Marketing - Toyota Scion Makes 4th Virtual Debut (VIDEO)

Trend Hunter has mentioned real life marketing in virtual worlds before, particularly in Second Life. It's a huge advertising niche that is ripe for tapping into, and Toyota is right on top of it. The… [More]



Teaming With Teens - Advertisers Work With Target Market (VIDEO)Teaming With Teens - Advertisers Work With Target Market (VIDEO)

Tweens, teens and young adults are a major target for online advertisers, and they're willing to help each other out. 96% of this demographic use social networking sites, and 55% of them willingly got… [More]



Lung Ashtray - German AOK Anti-Smoking CampaignLung Ashtray - German AOK Anti-Smoking Campaign

AOK, a German health insurance company has installed see-through, lung-shaped ashtrays in metropolitan areas in an attempt to raise consciousness on the dangers of smoking. No smoker in today's world is… [More]



Sophisticated Softdrinks - Bottlegreen By Winemakers (GALLERY)Sophisticated Softdrinks - Bottlegreen By Winemakers (GALLERY)

From the appealing sophistication of the labels, to the company's values, this is one fine product. With a fine wine appeal, they've branded their products with crisp, refreshing design and modern labels.… [More]



Marketers Drop Money Around London - Carlsberg Don't Do Litter Ad Campaign (VIDEO)Marketers Drop Money Around London - Carlsberg Don't Do Litter Ad Campaign (VIDEO)

This is an interesting idea of guerrilla marketing from Carlsberg beer. The company promoted their “Don’t do litter” campaign by dropping £5000 in £10 and £20 notes randomly around London. Each… [More]



Ford Targets Sally - Warriors in Pink 2008 Mustang For Breast Cancer (VIDEO)Ford Targets Sally - Warriors in Pink 2008 Mustang For Breast Cancer (VIDEO)

Ford Motors is joining forces with breast cancer researchers to release a limited edition Mustang GT later this summer. The auto manufacturers are hoping that their latest marketing approach will capture… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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