AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Alfalfa Popsicles - Bizarre Mexican Treats Alfalfa Popsicles - Bizarre Mexican Treats

We've featured some strange food items on Trend Hunter before, and while it's not fair to judge a food choice "gross" or "weird", we choose to deem them unique and intriguing. Poppies Popsicles were launched by sisters Sarah and Sophia Green who were inspired by childhood summers in Mexico. Their icy desserts combine unique flavors including alfalfa sprouts, chili, cucumber and hibiscus flowers, and are available exclusively at select farmer's markets in LA. They're "100% natural using as many… [More]



"World's Most Beautiful Bottom" Promotion - Germany's Sloggi Pushes Boundaries (VIDEO)

Who has the most beautiful heinie in the world? That's the answer this German contest hopes to have answered, but the hunt for the most delicious derrière isn't coming without conflict. The contest, launched by underwear company, Sloggi, has the Swedish media all atwitter, with some newspapers huff… [More]







Interactive Ford Sitcom - Where Are The Joneses? (VIDEO)Interactive Ford Sitcom - Where Are The Joneses? (VIDEO)

Ford Europe has launched an interactive branded sitcom that gets its users involved with the brand through actively involving them in the user-generated TV show, "Where Are The Joneses." The fictional interactive comedies are aired on YouTube, where they are quickly growing to be a huge success. "… [More]



Security in a RingSecurity in a Ring

Ever left your workstation without locking your computer, just to return and find that annoying co worker of yours browsing thorugh your mails. If yes, then this is something which you definitely need to invest in. The Security ring designed by Yang Hai and Mingshuo Zhang, looks like any other snazz… [More]



Crocs Apparel - From Feet To Body (VIDEO)Crocs Apparel - From Feet To Body (VIDEO)

Crocs, the clunky, plastic shoes that have gained popularity worldwide are branching out into apparel now. The new clothing, "Croslite RT" (relaxed technology) will be made from the same material as the shoes "to create a breathable, sweat and heat resistant yarn, promising a long life filled with U… [More]



Adding Brands As Friends - Marketing On SNS (VIDEO)Adding Brands As Friends - Marketing On SNS (VIDEO)

Haven't you always wanted to be friends with Chanel? What about Sony? Obviously you've always wanted to call Ford your best friend. The internet has a lot of bizarre attributes, and one of the newest online fads is all about adding brands to your buddy lists on social networking sites (SNS). "The … [More]



Stock Market Cocktail Bar - Drinks Named After Russian Stocks on London ExchangeStock Market Cocktail Bar - Drinks Named After Russian Stocks on London Exchange

Potemkin, a London vodka bar, is now serving vodka-based drinks named after Russian businesses listed on the London Stock Exchange. The companies (and drinks) include Tatneft, Rostelekom, Evraz, MMC Norilsk Nickel, and Surgutneftegas. Buyers beware, however, as the alcohol content in each of these d… [More]



Celebs Get Wii Thighs - Jessica Alba Does Nintendo Workouts (VIDEO)Celebs Get Wii Thighs - Jessica Alba Does Nintendo Workouts (VIDEO)

Don't you just wish you had a Wii waist? So do the celebs; just look at Jessica Alba. The secret behind her killer bod is the fun and interactive workouts she does from the privacy of her own home. "Fashion fan and skinny girl, Jessica Alba might have found a way around the boredom," StyleDash rep… [More]



New World Gambling Capital - Macao Overtakes Vegas (VIDEO)New World Gambling Capital - Macao Overtakes Vegas (VIDEO)

The 10.5 million-square-foot Venetian Macao Resort opened on Tuesday to great fanfare; it is the second largest building in the world after the Boeing Co. plant in Washington. Needless to say, it's the world's largest casino, giving Macao the new status of global gambling capital. Since it is the on… [More]



iPhone Unlocking Video Brings Out Legal Guns (VIDEO)iPhone Unlocking Video Brings Out Legal Guns (VIDEO)

A Company from Northern Ireland, under the banner “Set Your iPhone Free From AT&T;,” has posted a video that has been independently confirmed, demonstrating software that unlocks the iPhone. A press release dated August 25, says that the company was poised to begin sales of the software when they… [More]



Stupid Names Get Attention - Catchword Branding Creates: Vudu, Promptu, BooRah, ItzBigStupid Names Get Attention - Catchword Branding Creates: Vudu, Promptu, BooRah, ItzBig

According to the LA Times, "Naming a company is far more difficult than naming a child. The name needs to sound snappy, separate its young company from the pack, and provide a unique Web address. 'Old-school ideas about sounding trustworthy or sounding big are not as important as they used to be," s… [More]



Unlocked iPhone On eBay - Teen Hackers Gets 350Z & 3 iPhones (VIDEO)Unlocked iPhone On eBay - Teen Hackers Gets 350Z & 3 iPhones (VIDEO)

It's still unknown whether Apple and AT&T;will press lawsuits against iPhone hackers. In the meantime, George Hotz, the-17-year-old New Jersey hacker who unlocked the iPhone is making the most of his discovery. The teen traded the original hacked iPhone on eBay for a Nissan 350Z and three 8 GB iPhon… [More]



Making Eco-Awareness Fun - Starbucks Planet Green Game (GALLERY)Making Eco-Awareness Fun - Starbucks Planet Green Game (GALLERY)

It's like an eco-friendly Sims game! Starbucks has long been known to promote environmental awareness, and now they've launched a fun new interactive game. In collaborating with Global Green USA, they launched Planet Green on their website. "Your mission? To explore the town of Evergreen looking fo… [More]



My Stylish Space - MySpace.com Fashion Launch (VIDEO)My Stylish Space - MySpace.com Fashion Launch (VIDEO)

On August 28, just ahead of the New York Fashion Week, MySpace launched a new version of myspace.com/fashion. This push into the fashion arena is seen as a major step for MySpace. Will it be able to convert its spontaneous communities into organized hubs? Will fashion advertisers reach into their de… [More]



60% Of US Is 60% Of US Is "Cyberslacking" - Americans Over-Surf At Work

Whether it’s email, Facebook, IM or Second Life, if your doing it at work, you’re a "cyberslacker." "A recent survey by online compensation firm Salary.com showed about six out of 10 employees in the United States acknowledged wasting time at work," Yahoo news reports. "About 34 percent listed… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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