AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
October 2008
AD CULT
AD CULT Magazine

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Innovative News Placement in Ads - CNN’s Advernewsment (VIDEO) Innovative News Placement in Ads - CNN’s Advernewsment (VIDEO)

News giant CNN has decided to revamp their site, CNN.com to include more news in their site advertisements. Tommy Rickey will be head of the new “advernewsment” department according to bbspot.com, who interviewed Rickey. “While the website might be entirely ads and promotions for our television shows, we still have the ghostly soul of a news… [More]



Ice Cucumber Soda - Pepsi's Veggie Pop Gets Big in Japan (GALLERY)Ice Cucumber Soda - Pepsi's Veggie Pop Gets Big in Japan (GALLERY)

In a few weeks Pepsi sold out of 4.8 million bottles of the beverage, then rather than cranking out more they killed production. It seems that fad flavors are the norm in Japan and Pepsi had already gotten… [More]







Sex And The Cell - SJP In Jail In Covet Perfume Ads (VIDEO)Sex And The Cell - SJP In Jail In Covet Perfume Ads (VIDEO)

It makes perfect scents that Sarah Jessica Parker is using the release of her new Sex and The City Movie to gain publicity for her new perfume, “Covet”, the second scent she’s developed. The ads… [More]



Experiential Advertising - Volkswagon Glamorizes 'Night Driving' (VIDEO)Experiential Advertising - Volkswagon Glamorizes 'Night Driving' (VIDEO)

This is a really nice slick campaign website for Volkswagen. The concept is very simple, a dedicated site for the user to experience the wonders of night time driving with detailed explanations into the… [More]



Anti-Branding - Ad Agency Uses Modified 404 Page as Their WebpageAnti-Branding - Ad Agency Uses Modified 404 Page as Their Webpage

This is a rather nice little gimmick from Atlanta-based marketing agency WestWayne. They have modified their website to resemble a 404 error page telling visitors, "The consumer you are trying to sell… [More]



A Painting a Day - Self-Disciplined Artists Reach Out to Markets (VIDEO)A Painting a Day - Self-Disciplined Artists Reach Out to Markets (VIDEO)

Everyday, for the past two years, I get an email with a beautiful, postcard-sized painting from one Julian Merrow-Smith of France. "Postcard from Provence", it's called - and the painting is priced at… [More]



Web Domains Become Big Business (Again?)Web Domains Become Big Business (Again?)

The buying and selling of web addresses is becoming big business. Thanks to pay-per-click advertising, the business could top $4 billion by 2010. Why you ask? People no longer look at web addresses… [More]



Framed Paintings as Billboards? - 'The Grand Tour' Brings Art to the Street (GALLERY)Framed Paintings as Billboards? - 'The Grand Tour' Brings Art to the Street (GALLERY)

London agency, The Partners have developed a rather interesting campaign for The National Gallery entitled `The Grand Tour'. The objective was to bring art to the streets of London in everyday places where… [More]



Green Gas Station - BPs Helios House (VIDEO)Green Gas Station - BPs Helios House (VIDEO)

BP has made an unprecedented move by renovating the gas station at the corner of Olympic and Robertson in Los Angeles. This trend is toward a more environmentally conscience gas-pumping facility. The place… [More]



Street Art as Advertising - Artist Places Gold Bullion Throughout LondonStreet Art as Advertising - Artist Places Gold Bullion Throughout London

In a clear example of the ever fine line between art and advertising, artist Paul Insect recently placed a stack of signed mock Gold bullions detailing the words "if you have me, I was stolen" in strategic… [More]



Shoot Sponges at Real Children with Online Splatgun (GALLERY)Shoot Sponges at Real Children with Online Splatgun (GALLERY)

Splatgun is a real gun (2 x 2 meters) that can be operated online from http://www.buitenspeelbond.nl. It fires sponges at real children playing outside. The gun is an initiative from the Dutch Outdoor Play… [More]



Spring Water + Alcohol = Smirnoff Source Looks Like a Bottle of Water (VIDEO)Spring Water + Alcohol = Smirnoff Source Looks Like a Bottle of Water (VIDEO)

Packaged to look like bottled water, Smirnoff Source tastes like vodka with a hint of citrus, but is actually a malt beverage. It is being marketed as an alternative to light beers; it is lighter in taste,… [More]



Local Currency Keeps Community Vibrant (VIDEO)Local Currency Keeps Community Vibrant (VIDEO)

Western Massachusetts communities in the Southern Berkshire Mountains wanted to promote local merchants and keep money circulating within their local economy. So they developed their own currency. Bolstered… [More]



Monuments as an Ad Medium - Cerne Abbas Giant Gets Homer and a DonutMonuments as an Ad Medium - Cerne Abbas Giant Gets Homer and a Donut

The presence of a 70 metre drawing picturing Homer Simpson with a doughnut near by the giant of Cerne Abbas (UK) as part of a media campaign to promote The Simpson's first movie, is bringing pagans and… [More]



Flavored Canned Oxygen (Part 2) - Big OxFlavored Canned Oxygen (Part 2) - Big Ox

Over a year ago, Trend Hunter featured OGO canned fruit flavored oxygen. The concept is so wonderful and bizarre that we had to follow it up with another canned oxygen provider, Big Ox. A marketing blitz… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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