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Marketing Strategy, Cultural Branding and Innovative New Ads

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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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iCrap – iThe iTrend of iPutting an i iNext to iEverything iCrap – iThe iTrend of iPutting an i iNext to iEverything

iSomeone iMust iPut an iStop iTo iThis iMadness. Seriously, what did Steve Jobs start when he launched the precious iPod? First of all, as cool as the iPod is, the innovation has dominated the portable media marketplace so much that there is little opportunity for any competitors to enter the market, even if they have cool innovations. However, the shocking point to note today is that the iPod has also polluted the product world with poorly branded products. [More]



Innovative News Placement in Ads – CNN’s Advernewsment (VIDEO)Innovative News Placement in Ads – CNN’s Advernewsment (VIDEO)

News giant CNN has decided to revamp their site, CNN.com to include more news in their site advertisements. Tommy Rickey will be head of the new “advernewsment” department according to bbspot.com, who interviewed Rickey. “While the website might be entirely ads and promotions for our televis… [More]







Ice Cucumber Soda - Pepsi's Veggie Pop Gets Big in Japan (GALLERY)Ice Cucumber Soda - Pepsi's Veggie Pop Gets Big in Japan (GALLERY)

In a few weeks Pepsi sold out of 4.8 million bottles of the beverage, then rather than cranking out more they killed production. It seems that fad flavors are the norm in Japan and Pepsi had already gotten their ad buzz out of the green drink and were ready to move on to the next big thing. 1,500 ne… [More]



Rebranding Springwater as Tap Water - Pepsi to Rebrand Aquafina Without The Mountains (VIDEO)Rebranding Springwater as Tap Water - Pepsi to Rebrand Aquafina Without The Mountains (VIDEO)

OK, they do filter it, but its source is now labeled as "P.W.S." (Public Water Source). PepsiCo Inc. has come clean about its best-selling bottled water, it announced on Friday it would change the Aquafina label to make it clear that the water comes from the same source as tap water. [More]



Energizing Gourmet Chocolate – NewTree Sexy Ginger Bar (GALLERY)Energizing Gourmet Chocolate – NewTree Sexy Ginger Bar (GALLERY)

At 73% cocoa, this fine treat is not only delicious, but comes loaded with health advantages. The fine Belgian chocolate comes in a variety of delicious flavours, each with its own set of “advantages.” The 80g bars come in sophisticated packaging with classy designs. “NEW TREE SEXY is cho… [More]



Harry Potter Crafts - Harry Potter Crafts - "Charmed Knits" Book For Fans (VIDEO)

Harry Potter has bombarded modern pop culture. From books to movies to games, the famous wizard is popping up all over the place and fans couldn't be happier. Now Alison Hansel is finding a way for the ultimate fan to get create with Harry Potter inspired projects in her new book, "Charmed Knits."… [More]



Finger Vein Scanners - Hitachi's High Tech SecurityFinger Vein Scanners - Hitachi's High Tech Security

Biometrics seems to be the future of security and payment systems. Although not mainstream yet, fingerprints and retina scans are already being used. Hitachi has developed and is planning to field test the next technology in biometric systems using the veins inside our fingers. Infrared LEDs and a c… [More]



Networked Beaches - Surf and Surf at Ocean City, New Jersey (VIDEO)Networked Beaches - Surf and Surf at Ocean City, New Jersey (VIDEO)

No need to bring your wallet, just wear your municipal wristband and your account will be debited for beach access, food, parking and souvenirs. When you tire of surfing the waves take a beak and surf the net. All this will be made possible by a combination of RFID (Radio Frequency Identification) l… [More]



Experiential Advertising - Volkswagon Glamorizes 'Night Driving' (VIDEO)Experiential Advertising - Volkswagon Glamorizes 'Night Driving' (VIDEO)

This is a really nice slick campaign website for Volkswagen. The concept is very simple, a dedicated site for the user to experience the wonders of night time driving with detailed explanations into the philosophy behind the campaign message and channels to display the supporting ATL messages. No do… [More]



Anti-Branding - Ad Agency Uses Modified 404 Page as Their WebpageAnti-Branding - Ad Agency Uses Modified 404 Page as Their Webpage

This is a rather nice little gimmick from Atlanta-based marketing agency WestWayne. They have modified their website to resemble a 404 error page telling visitors, "The consumer you are trying to sell products or services to has been disconnected from your brand". [More]



A Painting a Day - Self-Disciplined Artists Reach Out to Markets (VIDEO)A Painting a Day - Self-Disciplined Artists Reach Out to Markets (VIDEO)

Everyday, for the past two years, I get an email with a beautiful, postcard-sized painting from one Julian Merrow-Smith of France. "Postcard from Provence", it's called - and the painting is priced at $100. Lately, Julian has taken to auctioning his paintings, which start at $100. He is but one of t… [More]



Personalised Mini Stickers - Upload Images, Plaster EverywherePersonalised Mini Stickers - Upload Images, Plaster Everywhere

Moo have launched a new mini stickers concept that allows the user to upload images from Flickr, Bebo or Habbo and turn them into a customised sticker book with tear out sheets for you to pass on. They come in a choice of 6 colours and make more of an impression than a standard business card. phot… [More]



Eos TV - Your Go-To Channel for Aging, Death and DemiseEos TV - Your Go-To Channel for Aging, Death and Demise

800,000 people died in Germany last year, so sensing a marketing opportunity a savvy producer is launching a TV channel dedicated to aging, death and dying, 24/7. If the Grim Reaper is knocking at your door or you’re just into bereavement and fatality, look no further and learn some German. So, b… [More]



Corporate Trash Talk - Acer President Caught Dissing Microsoft and VistaCorporate Trash Talk - Acer President Caught Dissing Microsoft and Vista

Stating "The whole industry is disappointed with Windows Vista," Acer president Gianfranco Lanci also said according to a report, the operating system was riddled with problems and gave users and businesses no reason to buy a new PC. Kind of reminds me of that children’s story about the emperor’… [More]



Tobacco Flavoured Condoms - Rubbers With a Social Cause?Tobacco Flavoured Condoms - Rubbers With a Social Cause?

Why wait 'til after sex for a cigarette when you can have one during! A Government of India Enterprise has launched a new condom designed to evoke the bitter taste of tobacco and the betel nut. The enterprise, Hindustan Latex, plans to target the new condom line towards prostitutes, who are among t… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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