AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
October 2008
AD CULT
AD CULT Magazine

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Vertical Soccer - Adidas Billboard Comes to Life Vertical Soccer - Adidas Billboard Comes to Life

In what might be the best billboard ever, Adidas brings vertical soccer to life. The game is played when soccer players are suspended from cables on a billboard. Then, one on one vertical soccer ensues. If you want to know whether the ad is effective, just look at all the people taking pictures. [More]



Gigantic Pepsi Beach Ball Gets Tossed Around the World (VIDEO)Gigantic Pepsi Beach Ball Gets Tossed Around the World (VIDEO)

Wouldn't the world be perfect if everyone was happy and bouncing a giant Pepsi beach ball all around the world? Pepsi would like you to think so in this relatively creative ad. Check it out. [More]







Disposable Panties - Wear Once Underwear for One Night StandsDisposable Panties - Wear Once Underwear for One Night Stands

Disposable panties? A few months ago, Trend Hunter witnessed the Shame on You Kit, which included important accessories for the morning after after a one night stand. In this case, two young female entrepreneurs… [More]



Holographic Fashion Show - Diesel's Fashion Show Adds New Dimension (VIDEO)Holographic Fashion Show - Diesel's Fashion Show Adds New Dimension (VIDEO)

Giant aquatic creatures from the deep, snaking robots made from watches and one man submarines were among many other things never before seen on the catwalk, that stunned the audience in Florence, Italy… [More]



Ass Billboard - European Toilet Company Promotes Their ProductsAss Billboard - European Toilet Company Promotes Their Products

On July 1, people passing through New York's Times Square will be exposed to giant smiling asses. Toto Washlet has bought advertising space on a two-story, three sided billboard to promote their toilets,… [More]



Window Shopping - Ralph Lauren Debuts Interactive Window StoresWindow Shopping - Ralph Lauren Debuts Interactive Window Stores

Ralph Lauren has unveiled a new form of window shopping. Thanks to a 78 inch touchscreen, you can browse Ralph Lauren's merchandise and order directly from the window. If you place an order, you will… [More]



Digital Newsstand (VIDEO)Digital Newsstand (VIDEO)

This digital newsstand is an old news box which has been retro-fitted with a Mac Mini and a digital screen. It performs a variety of tasks, including display of the latest news and music. The DIY project… [More]



African Dental Sticks - Folk Medicine for your Smile (GALLERY)African Dental Sticks - Folk Medicine for your Smile (GALLERY)

Across sub-Saharan Africa you will find people chewing on sticks and twigs, this is nature’s toothbrush. Users say that the sticks are more natural, cheaper, effective and medicinal than their plastic… [More]



Live Video AdsLive Video Ads

Why watch a recorded commercial when you can watch Live Video Ads? In this interactive form of experiential marketing, video ads are fed directly to the web, broadcasting live events all to draw you in.… [More]



Dialogue T-Shirts by Reactee - Your Conversation on a Shirt (and Website) (GALLERY)Dialogue T-Shirts by Reactee - Your Conversation on a Shirt (and Website) (GALLERY)

Dialogue T-Shirts give you the opportunity to promote your personal thought on your shirt. Also, the shirts provide a follow up code so that your friends can follow up with the conversation online. For… [More]



Vending Machine RED Becomes Viral in Japan (VIDEO)Vending Machine RED Becomes Viral in Japan (VIDEO)

Do you know the robot named 'Vending Machine RED'? In short, imagine a gigantic vending machine that walks around, loved by all! Vending Machine RED is a giant lovable creature that walks around in the… [More]



Virtual Mall With Real Stores - PopWeb City (VIDEO)Virtual Mall With Real Stores - PopWeb City (VIDEO)

Imagine a virtual mall that you can peruse from the comfort of your desk. An Aussie company has invented PopWeb City to do just that. (BE SURE TO CHECK OUT THE VIDEO!) It’s a real game where your character… [More]



Animated Subvertising - Subway Ads Flicker in Asia (VIDEO)Animated Subvertising - Subway Ads Flicker in Asia (VIDEO)

What better place to plunk an ad than in a subway? Bored commuters pass the same scenes every day, with rarely a new site on the journey. Though there may be the odd car accident in the city or a lucky… [More]



Orchestra Rap - 50 Cent Conducts ‘In Da Club’ for Vitamin Water (VIDEO)Orchestra Rap - 50 Cent Conducts ‘In Da Club’ for Vitamin Water (VIDEO)

Apparently, 50 Cent is now conducting symphonies.  With a little help from vitamin water, his direction has the orchestra scoring their way through ‘In Da Club’ (a classic).  Ad Rants notes, “In… [More]



YouTube Recruiting - Talented YouTuber Esmee Denters Signs With Justin Timberlake's Record Label (VIDEO)YouTube Recruiting - Talented YouTuber Esmee Denters Signs With Justin Timberlake's Record Label (VIDEO)

She's only 18 and she's from the Netherlands, but that hasn't stopped this incredibly-talented singer from attracting global attention. Her name is Esmee Denters and remember that name because she is going… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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