AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Vertical Soccer - Adidas Billboard Comes to Life Vertical Soccer - Adidas Billboard Comes to Life

In what might be the best billboard ever, Adidas brings vertical soccer to life. The game is played when soccer players are suspended from cables on a billboard. Then, one on one vertical soccer ensues. If you want to know whether the ad is effective, just look at all the people taking pictures. [More]



Gigantic Pepsi Beach Ball Gets Tossed Around the World (VIDEO)Gigantic Pepsi Beach Ball Gets Tossed Around the World (VIDEO)

Wouldn't the world be perfect if everyone was happy and bouncing a giant Pepsi beach ball all around the world? Pepsi would like you to think so in this relatively creative ad. Check it out. [More]







Disposable Panties - Wear Once Underwear for One Night StandsDisposable Panties - Wear Once Underwear for One Night Stands

Disposable panties? A few months ago, Trend Hunter witnessed the Shame on You Kit, which included important accessories for the morning after after a one night stand. In this case, two young female entrepreneurs have created wear once underwear for the same purpose. The panties fit in a package the … [More]



WorldChanging.com RevisitedWorldChanging.com Revisited

Nearly a year ago, Trend Hunter first profiled WorldChanging.com and added the site to our list of top sites... Now it's time to revisit the site for a more in depth profile: The color green, technically, is a shade that sits on the cusp of "warm" and "cool" colors. The Green Revolution and the con… [More]



Crowdsourced Journalism - Assignment Zero: an Experiment in Pro-Am JournalismCrowdsourced Journalism - Assignment Zero: an Experiment in Pro-Am Journalism

Assignment Zero is an experiment in professional-amateur journalism: amateurs write/report, professionals edit. Everybody wins. And with this, "pro-am journalism" enters the lingo of the new world of media. This win-win-win models solves one of the problems related with citizen/crowdsourced journ… [More]



Credit Card of the Future: Finger Print Activated + Real Time Financial Info (GALLERY)Credit Card of the Future: Finger Print Activated + Real Time Financial Info (GALLERY)

The credit card of the future is and RFID enabled device that links into your bank information so that you can display your financial situation and even get a financial forecast. It could also serve as your driver's license, student ID and passport. For security, no information is stored on the de… [More]



Holographic Fashion Show - Diesel's Fashion Show Adds New Dimension (VIDEO)Holographic Fashion Show - Diesel's Fashion Show Adds New Dimension (VIDEO)

Giant aquatic creatures from the deep, snaking robots made from watches and one man submarines were among many other things never before seen on the catwalk, that stunned the audience in Florence, Italy last week as Diesel presented their show for the Spring Summer 2008 collection. The 'liquid space… [More]



Kicks for the Peeps – NBA Star Wears $15 Sneakers, IN GAMES (GALLERY)Kicks for the Peeps – NBA Star Wears $15 Sneakers, IN GAMES (GALLERY)

New York Knick fans and critics are a cranky bunch and are as likely to boo their team as to cheer. This is especially true when it comes to Knick’s star Stephon Marbury who is often viewed as an uncoachable ballhog. But Marbury’s $17 million salary hasn’t made him forget growing up in Coney I… [More]



Ass Billboard - European Toilet Company Promotes Their ProductsAss Billboard - European Toilet Company Promotes Their Products

On July 1, people passing through New York's Times Square will be exposed to giant smiling asses. Toto Washlet has bought advertising space on a two-story, three sided billboard to promote their toilets, bidets and dryers to America. While their products are big in Europe I'm not sure how smiling as… [More]



Face Your Pockets Project - Submit Pictures Of What's In Your PocketsFace Your Pockets Project - Submit Pictures Of What's In Your Pockets

"Face Your Pockets" is a mass photo project that involves carefully arranging the contents of your pockets along with your face on a scanner and then submitting the photo to . The creators, Timur Akhmetov and Yulia Yakushova recommend that you don't open your eyes while scan… [More]



Window Shopping - Ralph Lauren Debuts Interactive Window StoresWindow Shopping - Ralph Lauren Debuts Interactive Window Stores

Ralph Lauren has unveiled a new form of window shopping. Thanks to a 78 inch touchscreen, you can browse Ralph Lauren's merchandise and order directly from the window. If you place an order, you will be contacted via email within 24 hours to provide your payment information. [More]



Digital Newsstand (VIDEO)Digital Newsstand (VIDEO)

This digital newsstand is an old news box which has been retro-fitted with a Mac Mini and a digital screen. It performs a variety of tasks, including display of the latest news and music. The DIY project was created by Scott Walker, the assistant managing editor at the Birmingham News. [More]



African Dental Sticks – Folk Medicine for your Smile (GALLERY)African Dental Sticks – Folk Medicine for your Smile (GALLERY)

Across sub-Saharan Africa you will find people chewing on sticks and twigs, this is nature’s toothbrush. Users say that the sticks are more natural, cheaper, effective and medicinal than their plastic store bought counterparts and science is beginning to back them up. They come in a variety of typ… [More]



BookMooch Website Encourages Literacy Through Free BooksBookMooch Website Encourages Literacy Through Free Books

If you only try one new thing on the Internet this year, make sure that it's BookMooch. It's a fantastic website that offers it's users a chance to get free books while fostering literacy and a love of the written word. How does it work? It's simple. You join BookMooch and start searching their data… [More]



Live Video AdsLive Video Ads

Why watch a recorded commercial when you can watch Live Video Ads? In this interactive form of experiential marketing, video ads are fed directly to the web, broadcasting live events all to draw you in. Our friends at C-Scout explain, "The concept of generating attention on the spot with product s… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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