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Marketing Strategy, Cultural Branding and Innovative New Ads

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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Coke to give away 2 Billion Free iTunes Tracks Coke to give away 2 Billion Free iTunes Tracks

Expected to be the largest music promotion in history, Coca Cola and iTunes have teamed up to "give away two billion ITune music downloads" to Coke drinkers. The promotion will run through the months May and August this year. With Coca Cola covering majority of cost for the downloads, Apple expects that the promotion will boost their sales dramatically.… [More]



New Apple iPod Campaign - New Apple iPod Campaign - "Mi Swing Es Tropical" (VIDEO)

Apple just posted their latest iPod ad campaign, "Mi Swing Es Tropical." The creative execution is inspiring, which means that you'll see this ad posted on thousands of sites over the next few days...… [More]







Mile High Club For Women Used to Promote Women Only Bathrooms (VIDEO)Mile High Club For Women Used to Promote Women Only Bathrooms (VIDEO)

As part of their marketing campaign, Silverjet Airlines is promoting 'Women Only' washrooms with a very racy video. It seems the airline is making full use of The Mile High Club concept to promote their… [More]



Girl Power - Young Women Take The Internet By StormGirl Power - Young Women Take The Internet By Storm

According to a recent survey, young women (between the ages of 18 and 34) dominate the world wide web and experts say that this trend will greatly influence the future of the Internet as we know it. (I… [More]



Black is Back - Black Implies Cleanliness for Japanese ProductsBlack is Back - Black Implies Cleanliness for Japanese Products

It seems like black is back again. For those who think black means dirtiness, you have to think again. According to CScout Japan, "in Japanese products, particularly concerning lifestyle and wellbeing.… [More]



'Life's Short. Get A Divorce' - Edgy Billboard Encourages Divorce'Life's Short. Get A Divorce' - Edgy Billboard Encourages Divorce

Chicago attourney Corri Fetman has created quite a stir with her billboards that exclaims, "Life's Short. Get A Divorce" betwixt two hot-bodied models. What makes the ad different from most legal advertisements,… [More]



Size Zero Models Banned By UnileverSize Zero Models Banned By Unilever

As part of their 'Real Beauty' campaign for the Dove brand, Unilever has replaced size zero models with closer-to-reality, larger sized models. They're using the Body Mass Index (BMI) as and indicator… [More]



Pakistan Posts Lost & Found Advertisements For Missing Radioactive IsotopesPakistan Posts Lost & Found Advertisements For Missing Radioactive Isotopes

Pakistan has published advertising asking individuals who may come across "lost or missing radioactive isotopes" to report as quickly as possible. Arms control experts in the Western world are very nervous… [More]



Modern Bible - 'The Book' is a Glossy Magazine Version of The Old Testament (GALLERY)Modern Bible - 'The Book' is a Glossy Magazine Version of The Old Testament (GALLERY)

The Bible has been turned into a glossy magazine by Dag Söderberg a former Swedish advertising exec. The magazine is titled, 'The Book' and it is a complete unedited text of the Old Testament. Mr. Söderberg… [More]



Apple's 'Get a Mac' Ads Are Now in Japanese - Why Can't Apple Be Fresh? (VIDEO)Apple's 'Get a Mac' Ads Are Now in Japanese - Why Can't Apple Be Fresh? (VIDEO)

Apple's 'Get a Mac' ads, which I dislike, are now in Japanese. The original ads were decent at conveying Apple's value proposition, but they became boring after the first 4,000 times. It would be nice… [More]



Pee Flames - Does the Ad Convey the Message?Pee Flames - Does the Ad Convey the Message?

In this ad the drinker is peeing fire. This conveys a clear message about the beverage, even if you've never heard of it before. In the picture, it looks like the beverage is called 'Burn', but the font… [More]



About Face Website - Fighting Against Distorted Images of Women in the Media (GALLERY)About Face Website - Fighting Against Distorted Images of Women in the Media (GALLERY)

About Face is a unique website trying to promote awareness and combat the media's distortion of women in advertising. The site features responsible advertisers and a "worst offenders" list, which is extensive!… [More]



Alphabet of Brooke Shields - Undercover Marketing At It's Very BestAlphabet of Brooke Shields - Undercover Marketing At It's Very Best

This piece of small grafitti has been popping up all over London for the past few weeks. No one knows what it means and there are now even reports of it appearing as far away as Hamburg and the Netherlands...… [More]



Youtube Paying For Submissions?Youtube Paying For Submissions?

In what could be a revolution for the little guy, Youtube is considering paying popular video producers for their uploads. This has the potential to change the source of our entertainment. As soon as… [More]



Highway Billboard Wind Turbines Powered by Passing VehiclesHighway Billboard Wind Turbines Powered by Passing Vehicles

A student from Arizona State University has created wind turbine that can be fit onto a highway billboard. The turbine is powered by the turbulence of passing cars. The student (Joe) describes, "Average… [More]



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Life Size Car Cake - Skoda Advert is Sugar & Spice & All Things Nice (VIDEO)
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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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