AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Pirates 3 Influences Fashion (VIDEO) Pirates 3 Influences Fashion (VIDEO)

In only six days, the sea faring scavengers of Pirates of the Caribbean: At World’s End collected more gold than any other silver screen characters before them. The third movie in Disney’s Pirates of the Caribbean series earned $301 million in its first six days at the box office. Record revenues were recorded in many countries, including Europe… [More]



Could Faberge Become Cool? - Pallinghurst Buys Egg Brand; Plans to Launch Faberge GemstonesCould Faberge Become Cool? - Pallinghurst Buys Egg Brand; Plans to Launch Faberge Gemstones

The Faberge brand is synonymous with luxury, but its glamour days are long past. However, a group of mining investors at Pallinghurst Resources have purchased Faberge with bold plans to revive the brand.… [More]







BrandPort Sweepstakes - Using Online Contests to Ensure Consumers Watch AdvertisementsBrandPort Sweepstakes - Using Online Contests to Ensure Consumers Watch Advertisements

Today BrandPort Sweepstakes officially launched their beta test program "Watch. Answer. Win." What is it? It's a new way for advertisers to reach their intended audiences by having them watch videos while… [More]



Top 22 Fake Trends - From Fake ID Machines to Fake Friends (GALLERY)Top 22 Fake Trends - From Fake ID Machines to Fake Friends (GALLERY)

Fake ads, fake Ferraris and fake ID machines? Our world is full of fakes, and this trend hunter feature displays 22 fakes worth nothing. These fake posts were collected over the last year from our global… [More]



Coinvertising - Fantastic Four Sticker on 40,000 Quarters Gets Fox in TroubleCoinvertising - Fantastic Four Sticker on 40,000 Quarters Gets Fox in Trouble

Wanna promote your movie while upsetting the U.S. Mint? Try coinvertising by plastering Fantastic Four stickers on 40,000 quarters. Apparently, it's illegal to turn a coin into an ad medium, but that's… [More]



Gratevertising - Party Store Uses Subway Grates for Promotion (GALLERY)Gratevertising - Party Store Uses Subway Grates for Promotion (GALLERY)

You may think subway grates look nasty, but 'Surprise Party Specialists' in NYC found a way to make the grates a good time. Whenever the subway cruises by, streamers surprise you from the grate. The… [More]



Veggie Flavored Soda - Pepsi Ice CucumberVeggie Flavored Soda - Pepsi Ice Cucumber

Yesterday we had veggie-flavored ice cream. Now today we find out that Pepsi is offering a new flavor of veggie-flavored soda: Pepsi Ice Cucumber. What are they thinking? This is disgusting! Of course… [More]



Bacardi's Exotic New Flavour - Dragonfruit & Raspberry Breezer (VIDEO)Bacardi's Exotic New Flavour - Dragonfruit & Raspberry Breezer (VIDEO)

Just in time for BBQ season, Bacardi has launched a new flavour for its line of Breezers. The exotic Raspberry and Dragonfruit flavour will be sure to kick your next backyard shindig up a notch or two!… [More]



Online Scavenger Hunts - eScavengers.comOnline Scavenger Hunts - eScavengers.com

In its first three weeks, eScavengers.com has been embraced by over 1200 members. It is a fast, fun, user-friendly game as well as a powerful marketing tool. Consumers compete for great prizes and earn… [More]



Animal Skin - Dolce & Gabbana Suggest Stamped Zebra and Panther Will be Hot (GALLERY)Animal Skin - Dolce & Gabbana Suggest Stamped Zebra and Panther Will be Hot (GALLERY)

Always controversial, Dolce & Gabbana has released their latest fashion line and advertising campagn, and it centers around an animal skin concept. With a sexy and daredevil sound, so characteristic of… [More]



Noodles No Longer A Diet No-No – Super Low Cal Shirataki NoodlesNoodles No Longer A Diet No-No – Super Low Cal Shirataki Noodles

With all the confusing nutrition info out there, no one is sure what they can eat anymore. People have altered their diets and lifestyles in an attempt to shed pounds and maintain a healthy weight. Cutting… [More]



Subliminal Messaging Gone Mainstream - Mind-Altering Scents, Secret 'Buzz' Agents and Fake News (GALLERY)Subliminal Messaging Gone Mainstream - Mind-Altering Scents, Secret 'Buzz' Agents and Fake News (GALLERY)

You are being assaulted on an almost daily basis by mainstream subliminal advertising. We're not talking about sexy messages hiding in your ice cubes or split-second messages on the big screen. We are… [More]



Life Size Car Cake - Skoda Advert is Sugar & Spice & All Things Nice (VIDEO)Life Size Car Cake - Skoda Advert is Sugar & Spice & All Things Nice (VIDEO)

Everyone loves this new Skoda advert in the UK - and I do too. Very strange way to advertise a car, but hey it works. [More]



Naked People Pushing Skincare - Elave Has 'Nothing to Hide' (GALLERY)Naked People Pushing Skincare - Elave Has 'Nothing to Hide' (GALLERY)

Elave, an Irish skincare company founded in 1934, has launched a new campaign and interactive site that features naked people. The premise of the campaign is that Elave has "nothing to hide" due to the… [More]



Engadget Hoax Drives Apple Stock Down $4 BillionEngadget Hoax Drives Apple Stock Down $4 Billion

Apple stock plunged to the tune of $4 billion in only six minutes after a hoax email sent to Engadget was published on their site on May 16, 2007. The email detailed that the iPhone would be seriously… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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