AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.



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Marketing Strategy

Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!


Cultural Branding

The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.


Innovative New Ads

There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.


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Pirates 3 Influences Fashion (VIDEO) Pirates 3 Influences Fashion (VIDEO)

In only six days, the sea faring scavengers of Pirates of the Caribbean: At World’s End collected more gold than any other silver screen characters before them. The third movie in Disney’s Pirates of the Caribbean series earned $301 million in its first six days at the box office. Record revenues were recorded in many countries, including Europe and Asia, and quickly dominated number one spots on movie charts worldwide. No movie has ever hit $400 million mark that quickly. Until Pirates, Sp… [More]



Could Faberge Become Cool? - Pallinghurst Buys Egg Brand; Plans to Launch Faberge GemstonesCould Faberge Become Cool? - Pallinghurst Buys Egg Brand; Plans to Launch Faberge Gemstones

The Faberge brand is synonymous with luxury, but its glamour days are long past. However, a group of mining investors at Pallinghurst Resources have purchased Faberge with bold plans to revive the brand. Sean Gilbertson, a partner of Pallinghurst, explained, "What we want to do is create the worl… [More]









BrandPort Sweepstakes - Using Online Contests to Ensure Consumers Watch AdvertisementsBrandPort Sweepstakes - Using Online Contests to Ensure Consumers Watch Advertisements

Today BrandPort Sweepstakes officially launched their beta test program "Watch. Answer. Win." What is it? It's a new way for advertisers to reach their intended audiences by having them watch videos while at the same time ensuring the viewing public is actually actively watching those advertisements… [More]



Reality TV Stoops To New Low - Donor To Choose Winner Of Their KidneysReality TV Stoops To New Low - Donor To Choose Winner Of Their Kidneys

Endemol, originators of the Big Brother TV programme format, are to screen in Holland later this week their latest reality TV concept. But have they gone too far this time (if they had not already done so before!), as the protagonist is a terminally ill woman who will select one of the three contest… [More]



Chinese Fake Brands - From Pmua to Cnoverse (GALLERY)Chinese Fake Brands - From Pmua to Cnoverse (GALLERY)

With so much brand equity invested into leading global brands, it should come as no surprise that there are Chinese comanies who create fake brands. These fake brands look very similar to their original inspirations, but often feature a letter or two which may be mis-spelled. "In the presence of t… [More]



Top 22 Fake Trends - From Fake ID Machines to Fake Friends (GALLERY)Top 22 Fake Trends - From Fake ID Machines to Fake Friends (GALLERY)

Fake ads, fake Ferraris and fake ID machines? Our world is full of fakes, and this trend hunter feature displays 22 fakes worth nothing. These fake posts were collected over the last year from our global network of trend hunters. Being Fake in the Ad World Fake Prostitutes - Cut Out Signs To … [More]



iPhone Clones - Available Before the iPhone (GALLERY)iPhone Clones - Available Before the iPhone (GALLERY)

The P168 is not an exact iPhone clone, but rather a rip off that's virtually identical - and you can buy it today! The phone even features the same iPhone wallpaper, but I'm sure the manufacturers believe the phone is legit. Perhaps the most exciting note is that the P168 has preceded the iPhone. … [More]



Coinvertising - Fantastic Four Sticker on 40,000 Quarters Gets Fox in TroubleCoinvertising - Fantastic Four Sticker on 40,000 Quarters Gets Fox in Trouble

Wanna promote your movie while upsetting the U.S. Mint? Try coinvertising by plastering Fantastic Four stickers on 40,000 quarters. Apparently, it's illegal to turn a coin into an ad medium, but that's what makes it fun. The release from the federal mint stated, "The promotion is in no way approv… [More]



Gratevertising - Party Store Uses Subway Grates for Promotion (GALLERY)Gratevertising - Party Store Uses Subway Grates for Promotion (GALLERY)

You may think subway grates look nasty, but 'Surprise Party Specialists' in NYC found a way to make the grates a good time. Whenever the subway cruises by, streamers surprise you from the grate. The ad, developed by GJP Advertising, is innovative and well connected to the value proposition. [More]



Debt Catchers - New Site Rewards You For Ratting Out Deadbeat FriendsDebt Catchers - New Site Rewards You For Ratting Out Deadbeat Friends

Top UK Companies Launch Sneaky Strategy to Find Debtors in Hiding. Several UK companies have clubbed together to launch http://www.DebtCatchers.com a new debtor tracing service that pays the public anonymously for information about missing debtors. It’s the latest in a long list of ideas being used by… [More]



Veggie Flavored Soda - Pepsi Ice CucumberVeggie Flavored Soda - Pepsi Ice Cucumber

Yesterday we had veggie-flavored ice cream. Now today we find out that Pepsi is offering a new flavor of veggie-flavored soda: Pepsi Ice Cucumber. What are they thinking? This is disgusting! Of course if you don't agree that's ok - but you'll have to wait for its release on June 12th, only in Japan … [More]



Bacardi's Exotic New Flavour - Dragonfruit & Raspberry Breezer (VIDEO)Bacardi's Exotic New Flavour - Dragonfruit & Raspberry Breezer (VIDEO)

Just in time for BBQ season, Bacardi has launched a new flavour for its line of Breezers. The exotic Raspberry and Dragonfruit flavour will be sure to kick your next backyard shindig up a notch or two! For those who don't know, dragonfruits come from the pitaya cactus. The exotic plant grows in Cen… [More]



Eco Semiconductors - Intel Gets the Lead Out of ChipsEco Semiconductors - Intel Gets the Lead Out of Chips

Semiconductor giant, Intel Corporation, is working to eliminate lead in its microprocessors. This is an environmental strategy that will be implemented in its new product line of chips scheduled to be produced later this year. Alloys, such as tin, silver, and copper will replace the lead/tin solder … [More]



Working Naked - One In Eight Teleworkers Are NudeWorking Naked - One In Eight Teleworkers Are Nude

Do you hate your job? Do you wish you could work from home? Well this should sweeten the pot - a recent study revealed that one in 8 males teleworkers (and one in 14 females) takes teleworking to the extreme - they don't just work in their PJs - they are actually working in the nude! [More]



Volkswagen to Offer A Hybrid Version of Every Model by 2010Volkswagen to Offer A Hybrid Version of Every Model by 2010

It will take two years, but Germany's Volkswagen (VW) plans to offer a hybrid version for all its models. Martin Winterkorn, CEO of VW, has confirmed that the company is currently working on a small hybrid that will be introduced into the marketplace “fairly quickly.” (President Bush almost pl… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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