AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Scholarship 2.0 – Students Pick $10,000 Winner at CollegeToolkit.com Scholarship 2.0 – Students Pick $10,000 Winner at CollegeToolkit.com

Every student who has applied for a scholarship knows how grueling the application process can be; having the right grades isn’t enough, you have to win over the judges. The entire process is tedious, and in the end, the final decision is made by a scholarship committee. CollegeToolkit.com wants to change this traditional approach to scholarship… [More]



My M&M;’s For Business – Marketing With Customized Chocolate (VIDEO)My M&M;’s For Business – Marketing With Customized Chocolate (VIDEO)

If having a chocolate business card wasn't enough, now you can customize your own M&Ms;. The new marketing scheme allows you to reach clients, employees, customers, or loved ones in a whole new way. Replacing… [More]







Cocaine Is Legal (FOLLOW UP) – Energy Drink Not Banned Despite RumoursCocaine Is Legal (FOLLOW UP) – Energy Drink Not Banned Despite Rumours

In September and October, Trend Hunter Jeremy Gutsche was posting about the launch of the "Cocaine Energy Drink". Cocaine, made by Redux Beverages LLC, caused quite a stir because of its brand name… [More]



Guerrilla Paper - Empower Yourself with Designer Graffiti (GALLERY)Guerrilla Paper - Empower Yourself with Designer Graffiti (GALLERY)

Motorola launched Guerilla Paper which is basically designer graffiti. This concept of guerrilla paper is that you can personalize or transform anything using the signature paper. This enables you to… [More]



Refrigerator Web Design - Miranda July's Brilliant Viral CampaignRefrigerator Web Design - Miranda July's Brilliant Viral Campaign

Are you familiar with Miranda July's narrative style? If not, you soon will be. She just proved once again that nothing is as precious in marketing as a good idea. She has created the simplest but most… [More]



Bring Your Own Big Wheel Racing (VIDEO)Bring Your Own Big Wheel Racing (VIDEO)

Retro toys are cool, so it should come as no surprise that adults are racing plastic tricycles down urban streets. Specifically, on April 8, 2007, over 100 fun loving people raced in the Annual Bring… [More]



Designer Collaboration - Alexander McQueen and Puma's 2007 Collection. (GALLERY)Designer Collaboration - Alexander McQueen and Puma's 2007 Collection. (GALLERY)

Unexpected and unique, Alexander McQueen is teaming with Puma to define a new horizon in sport fashion. Here you have a good option for an easy going and formal style to wear. The ManCat is the icon of… [More]



Brazilian Outdoor Movie Trailer (VIDEO)Brazilian Outdoor Movie Trailer (VIDEO)

As a way to avoid the new draconian laws in São Paulo regarding outdoor advertising, agency Ginga developed a guerrilla-like campaign to anounce the arrival of the new Teenage Mutant Ninja Turtle movie.… [More]



Real Criminals on BillboardsReal Criminals on Billboards

Maryland has launched an 'EXILE program' in which they are featuring actual convicted criminals on billboards. The purpose is to make jail seem more real and better portray the consequences of criminal… [More]



Buy 5 Books to Hear Seth Speak - Seth Godin's Innovative Launch for 'The Dip'Buy 5 Books to Hear Seth Speak - Seth Godin's Innovative Launch for 'The Dip'

Ultra-popular marketing author Seth Godin recently announced a tour for his new book - The Dip - with a twist. Godin announced that in order to be able to go hear him speak you would have to buy five… [More]



Buy One Frame of a Major TV Ad - OurTVAd.com is the Next Million Dollar PixelBuy One Frame of a Major TV Ad - OurTVAd.com is the Next Million Dollar Pixel

Do you remember the kid who was selling pixels of ad space a while back? Great concept! Well, now the concept has been taken one step further with ourTVad. Advertisers can buy single frames of video going… [More]



World's First Chocolate BillboardWorld's First Chocolate Billboard

The World's first chocolate billboard was unveiled in Covent Garden Plaza, London. Made for Thornton's - the the news of the chocolate billboard is literally hot off the press - hence the press photographer… [More]



KitKat Online Viral - Second Life Used in Advertising (VIDEO)KitKat Online Viral - Second Life Used in Advertising (VIDEO)

This is the latest advert to become viral thanks to the very clever use of Second Life by the creatives behind KitKat. There is much online debate and rumours about if this is a "real advert" or not. To… [More]



Starbucks Introduces Hot Drink MachinesStarbucks Introduces Hot Drink Machines

Just as you thought Starbucks has completely saturated the U.S. market with a "Starbucks on every corner", the coffee giant is still not satisfied. In order for Starbucks to penetrate markets where their… [More]



Kenneth Cole Uses AIDS to Sell FashionKenneth Cole Uses AIDS to Sell Fashion

Kenneth Cole is using AIDS to sell fashion. Specifically, the latest Kenneth Cole ads feature luring models with the tagline, "We're all potential carriers." Let that one scare you... In general I'm… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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