AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
January 2009
AD CULT
AD CULT Magazine

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Hip Milk - Yoamolaleche Ads Modern Design to Milk (GALLERY) Hip Milk - Yoamolaleche Ads Modern Design to Milk (GALLERY)

The Project Yoamolaleche was conceived to attract a huge group of eternal belated adolescents to milk by appealing to their youthful spirit. The website proclaims, "We think of ourselves as a healthy… [More]



Online Gallery for Emerging Young Artists - Ugallery.comOnline Gallery for Emerging Young Artists - Ugallery.com

The goal of Ugallery.com is, "to provide art enthusiasts access to affordable original artwork while offering young trained artists a platform to launch their careers." The site was founded by Alex Farkas,… [More]







Clothes Brand Inspires Music - Lets Get Physical (VIDEO)Clothes Brand Inspires Music - Lets Get Physical (VIDEO)

I love everything about this competition from WeSC for the genius that is their Olivia Newton John, Lets Get Physical Competition. This active clothes brand are running a competition to win some fab… [More]



Scratch & Strip Label - Sexy Beer Banned from ShelvesScratch & Strip Label - Sexy Beer Banned from Shelves

Never mind scratch & sniff, how about scratch and drink? Bottles of Rubbel Sexy Lager has been banned from sale in the UK. Why? Well they featured a picture of a woman with a removable swimsuit on the… [More]



Touchscreen Bus Stop Ads - Nokia n95 Interactive Billboard Games (VIDEO)Touchscreen Bus Stop Ads - Nokia n95 Interactive Billboard Games (VIDEO)

Nokia has launched a new series of interactive touch screen bus stop ads for anyone who gets bored waiting for the bus. The touchscreen ads launched around london to promote Nokia n95 phone. "Nokia's… [More]



Laugh-And-Sniff Cards - What Earl Really Smells Like (VIDEO)Laugh-And-Sniff Cards - What Earl Really Smells Like (VIDEO)

Anyone who has ever watched the NBC’s sitcom, My Name is Earl, has surely been appalled at Earl’s lack of hygiene. As if visual repulsion wasn’t enough, the show's promotions team has launched a… [More]



Politicians on Facebook - Social Networking to Win VotesPoliticians on Facebook - Social Networking to Win Votes

Savvy Canadian politicians are turning to online social networking sites like Facebook to connect with younger voters. Others, like Timmins, Ontario MP Charlie Angus, aren’t quite there yet. “Moving… [More]



Red Bull Music Academy - Inspiration Community for Professional and Emerging Musicians (VIDEO)Red Bull Music Academy - Inspiration Community for Professional and Emerging Musicians (VIDEO)

With presence in many countries of the world, Red Bull invites DJs, musicians, producers, MCs and music lovers to their Red Bull Music Academies. Through the academies, Red Bull creates a space for sharing… [More]



Carbon Neutral Flying - Silverjet is the World's First Eco-Stylish AirlineCarbon Neutral Flying - Silverjet is the World's First Eco-Stylish Airline

Silverjet, a new British airline, aims to become the global market leader in eco-friendly business class ‘luxury’ air travel. The company, which is currently only flying from NYC to London, has joined… [More]



Up Your Boss's Assvertising - Brilliant Job Hunting AdUp Your Boss's Assvertising - Brilliant Job Hunting Ad

"There's a Better Way to Make a Career." At least that's the claim on this giant ad outside a commuter entrance in Germany. The brilliance of the campaign is that you have to walk 'up the boss's ass'… [More]



Ikea Interactive Bed Projection (VIDEO)Ikea Interactive Bed Projection (VIDEO)

The Ikea store in Sweden is using interactive projection technology to attract attention to its beds. The projection shows sleeping couples in a bed and if you sit in the bed, the projected character… [More]



Religious Co-Branding - Catholic Mobile Phone CarrierReligious Co-Branding - Catholic Mobile Phone Carrier

Why not unite your religious group together with co-branded products? Catholic Mobile is a good example of this strategy. The phone carrier is a partnership between Colorado based JP2 Media and The Missionaries… [More]



Giant Air Bags - Anti-Pollution CampaignGiant Air Bags - Anti-Pollution Campaign

Here's a cool viral marketing campain to protest against air pollution. In short, it's a giant air-balloon fixed to a car's mufler. The balloon looks like a giant smoke cloud, which drives home the point… [More]



Eco Printing - GreenprintEco Printing - Greenprint

Greenpeint is a nifty software package that analyzes your print jobs and flags those pages that appear to be wasteful. The package includes a PDF reader and "print preview" feature so you can see what… [More]



Game Fuel - Mountain Dew to Release Special Soda for Halo 3Game Fuel - Mountain Dew to Release Special Soda for Halo 3

According to AdAge, Pepsi Inc has plans to launch a caffeine-laced version of Mountain Dew as a "game fuel" and in sync with the August release of Halo 3, the new title for XBox 360. Associating a product… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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