AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Live Streaming v2.0 - Sites Like Ustream Preview The Future of Porn Live Streaming v2.0 - Sites Like Ustream Preview The Future of Porn

Lately, free live-streaming sites like ustream.tv have been getting a lot of attention. I was very impressed at Ustream's inherent power when I saw what Chris Pirillo did with it. Now, some bloggers are using ustream to 'lifecast'. What else can you do with Ustream? Ever heard of porn sites offering porn of the live sex show and cam-girls(there's even cam-guys) flavor? If I was a porn-site webmaster, I would be seriously considering moving over to Ustream. If I was in the Ustream administration,… [More]



MySpace China Launched - Is This The End of Communist Censorship?MySpace China Launched - Is This The End of Communist Censorship?

When we learned that Trend Hunter was banned in China, we felt that Trend Hunter had finally made it big. After all, the Chinese government has censored thousands of websites. However, in a brave new move, MySpace China has officially been launched. Unlike other roll-outs, which seem half-baked… [More]







Hip Milk - Yoamolaleche Ads Modern Design to Milk (GALLERY)Hip Milk - Yoamolaleche Ads Modern Design to Milk (GALLERY)

The Project Yoamolaleche was conceived to attract a huge group of eternal belated adolescents to milk by appealing to their youthful spirit. The website proclaims, "We think of ourselves as a healthy spirit and we consider that milk is the element of our inspiration. A whitish liquid, an opaque ju… [More]



Executive Colouring Book - Color the Business Men GreyExecutive Colouring Book - Color the Business Men Grey

There are been a fair few colouring books for grown up's on this site but The Executive Colouring Book, deserves a mention in its own right. As the original book is now out of print, scans have been uploaded so you can print out any of the pages you desire to colour. Worth a mention is also its foo… [More]



Online Gallery for Emerging Young Artists - Ugallery.comOnline Gallery for Emerging Young Artists - Ugallery.com

The goal of Ugallery.com is, "to provide art enthusiasts access to affordable original artwork while offering young trained artists a platform to launch their careers." The site was founded by Alex Farkas, Greg Rosborough, and Stephen Tanenbaum. They met in business school where they discovered a co… [More]



Clothes Brand Inspires Music - Lets Get Physical (VIDEO)Clothes Brand Inspires Music - Lets Get Physical (VIDEO)

I love everything about this competition from WeSC for the genius that is their Olivia Newton John, Lets Get Physical Competition. This active clothes brand are running a competition to win some fab prizes where you have to enter a unique piece of music which is either a rework of Olivia Newton Jo… [More]



Madonna of the Toast - Perfect Coffee Table BookMadonna of the Toast - Perfect Coffee Table Book

When Mother Teresa surfaces on a cinnamon bun it attracts global attention. This groovy new book, Madonna of the Toast documents what happens when religious and secular icons appear on such things as pancakes, potato chips and even cows. Yes cows! It brings them all together with images and also int… [More]



Scratch & Strip Label - Sexy Beer Banned from ShelvesScratch & Strip Label - Sexy Beer Banned from Shelves

Never mind scratch & sniff, how about scratch and drink? Bottles of Rubbel Sexy Lager has been banned from sale in the UK. Why? Well they featured a picture of a woman with a removable swimsuit on the label. Drinkers could scratch her clothes off to leave her naked. The Portman Group - which reg… [More]



Touchscreen Bus Stop Ads - Nokia n95 Interactive Billboard Games (VIDEO)Touchscreen Bus Stop Ads - Nokia n95 Interactive Billboard Games (VIDEO)

Nokia has launched a new series of interactive touch screen bus stop ads for anyone who gets bored waiting for the bus. The touchscreen ads launched around london to promote Nokia n95 phone. "Nokia's latest campaign for the high-end N95 features touch screen games built into the advertising hoardin… [More]



Targeting “Stylish Elderly” – Trendy Tokyo’s Senior Fashions (VIDEO)Targeting “Stylish Elderly” – Trendy Tokyo’s Senior Fashions (VIDEO)

74-year-old Yoko Takahashi was on a shopping spree last week, all gussied up in a fashionable gray fedora and glittering little black dress. Takahashi is one of Tokyo’s baby boomers and elderly that are beginning to dominate the Japanese population. The buying power of these generations has also… [More]



Laugh-And-Sniff Cards – What Earl Really Smells Like (VIDEO)Laugh-And-Sniff Cards – What Earl Really Smells Like (VIDEO)

Anyone who has ever watched the NBC’s sitcom, My Name is Earl, has surely been appalled at Earl’s lack of hygiene. As if visual repulsion wasn’t enough, the show's promotions team has launched a new ad campaign—to let you smell Camden County too. The Thursday night comedy will air a specia… [More]



GayWeddings.com – Take Pride With Same-Sex Cake ToppersGayWeddings.com – Take Pride With Same-Sex Cake Toppers

GayWeddings.com caters to the needs of same-sex couples, offering products, resources and information to help couples plan and succeed in their gay marriage. The site aims at helping couples through “commitment ceremonies, civil unions, domestic partnerships, civil marriage and other alternative… [More]



MBAs Without BordersMBAs Without Borders

Are Doctors the only professionals that care about global aid? Obviously not, which is why the concept of MBAs Without Borders seems destined for success. MBAs Without Borders is a non-profit organization that sends business professionals (MBAs) to assist NGOs in developing nations. The websit… [More]



Politicians on Facebook – Social Networking to Win VotesPoliticians on Facebook – Social Networking to Win Votes

Savvy Canadian politicians are turning to online social networking sites like Facebook to connect with younger voters. Others, like Timmins, Ontario MP Charlie Angus, aren’t quite there yet. “Moving to Facebook is something we have thought about.” Instead of creating a Facebook profile, An… [More]



Red Bull Music Academy - Inspiration Community for Professional and Emerging Musicians (VIDEO)Red Bull Music Academy - Inspiration Community for Professional and Emerging Musicians (VIDEO)

With presence in many countries of the world, Red Bull invites DJs, musicians, producers, MCs and music lovers to their Red Bull Music Academies. Through the academies, Red Bull creates a space for sharing ideas, musical knowledge, explore tips in the business and activities on music. The academie… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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