AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Controversial Ad Campaign – Defamatory Pizza Box Marketing Controversial Ad Campaign – Defamatory Pizza Box Marketing

A new form of advertising has sparked quite the controversy in Cincinatti. The private legal battles faced between divorced parents have been made public with new ad campaigns on pizza boxes. The marketing technique has successfully brought media attention to child support issues, but has overstepped moral lines when it comes to privacy issues. Specifically,… [More]



Virtual Real Estate - Amsterdam Sells For $50KVirtual Real Estate - Amsterdam Sells For $50K

Second Life's virtual city of Amsterdam sold for US$50,000 on eBay. The bidding started at $20,000 with the option of buying the city outright for $50,000, which is exactly what user nedstede2769 from… [More]







Tricky Advertising - Cut Out Cop Car Ad Slows Down TrafficTricky Advertising - Cut Out Cop Car Ad Slows Down Traffic

A public service advertisement in Turkey, which is actually a cut out cop car parked along side the highway behind a billboard became an effective road safety precaution for drivers who see it. From a… [More]



Trendy 'Spykes' Malt Liquor Targets TeensTrendy 'Spykes' Malt Liquor Targets Teens

Just as high school prom season is about to kick off, a new drink made by Anheuser-Busch has just been introduced and has created a lot of "buzz". These "nail polish-size bottles of malt liquor, called… [More]



Drinks-On-The-Go - Reef Dram Sandals Double As Water BottlesDrinks-On-The-Go - Reef Dram Sandals Double As Water Bottles

The Reef Dram Sandals contain an inner tube that you can fill with water (or your favourite beverage) and have a drink handy when you're out and about. Now you can have a drink anywhere you want... This… [More]



Virtual Fitting Rooms - Intellifit Takes The Frustration Out Of Online Shopping (VIDEO)Virtual Fitting Rooms - Intellifit Takes The Frustration Out Of Online Shopping (VIDEO)

Ever notice how clothes in “your size” don’t always fit? Makes you think twice before ordering clothes online without being able to try them on. Take the frustration out of shopping on the web… [More]



Uber Cool Advertising - Holographic Lexus Ads (VIDEO)Uber Cool Advertising - Holographic Lexus Ads (VIDEO)

This great eye catching ad from lexus is getting major attention in Times square, New York, as you can see from the Video. The ads were created by advertising film company, VIZOO, which invented the new… [More]



Incredible Advertising - The Magic Mirror (VIDEO)Incredible Advertising - The Magic Mirror (VIDEO)

Magic Display China has created a unique mirror that also acts a an advertising display. Usually found in public toilets, ads are screened when no one is directly in front. When individuals come closer… [More]



Real Life Movie Tie-Ins - 7/11 Stores Refitted as Kwik-E-MartsReal Life Movie Tie-Ins - 7/11 Stores Refitted as Kwik-E-Marts

Coming soon: REAL Kwik-E-Marts! Yup, that's right. 7-11 is planning to "refit 11 stores across the U.S. to resemble the front of the Kwik-E-Mart, the convenience store that Homer and other characters… [More]



Celeb Ice Cream - Stephen Colbert's Americone DreamCeleb Ice Cream - Stephen Colbert's Americone Dream

Everyone's favourite, Ben & Jerry's, have named their new ice cream in honour of the comedian Stephen Colbert. Its name - Stephen Colbert's Americone Dream - does not give any clues to its flavour. However,… [More]



Subliminal Advertising - New Book Disects Sneaky Trends in MarketingSubliminal Advertising - New Book Disects Sneaky Trends in Marketing

Media researchers have compiled lists of examples of how the media is used and manipulated to subliminally coerce us... mostly to make purchases that we can't afford. Some of the main tricks of the trade… [More]



Death of Paper Magazines - Life Magazine Shuts DownDeath of Paper Magazines - Life Magazine Shuts Down

A number of print magazines have stopped printing in light of rising print costs and a shift to online mediums. However, one of the suprise announcements is that Time Inc. is shutting down Life magazine.… [More]



Walking Billboards - Employee Uniforms Become an Ad MediumWalking Billboards - Employee Uniforms Become an Ad Medium

Eye Level Marketing, a division of the Billboard Clothing Company, is placing giant ads on employee uniforms. Given the potential to scrape together extra revenue from the deal, you can expect this to… [More]



More Assvertising - Gene Simmons Promotes Show at the Hard RockMore Assvertising - Gene Simmons Promotes Show at the Hard Rock

Over a year ago we first posted about Assvertising, a medium that's been used by a nunber of companies, including Kodak. Last week, the Hard Rock Cafe in Time Square became the scene of assvertising… [More]



Polariod Cameras in Lieu of Mirrors - Innovative Bathroom CampaignPolariod Cameras in Lieu of Mirrors - Innovative Bathroom Campaign

Polaroid has replaced bathroom mirrors with cameras as part of a new ad campaign. The campaign, in Sao Paulo, is pushing Polariod's instand images. I suppose the benefit of instand images seems obvious… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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