AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Starbucks To Give Away 500,000 FREE Cups of Coffee Starbucks To Give Away 500,000 FREE Cups of Coffee

As part of a marketing scheme to turn the Starbucks craze into an absolute frenzy, Starbucks is giving away FREE coffee on March 15 from 10 am to noon as part of their Second Annual Coffee Break. This event is scheduled to take place in all licensed Starbucks stores worldwide. Starbucks anticipates giving away over 500,000 'tall' cups of coffee during this event. [More]



LEGO Plans Virtual World In Partnership with NetDevilLEGO Plans Virtual World In Partnership with NetDevil

LEGO is teaming up with NetDevil as it plans to connect its users one brick at a time with a virtual world of their own. This online, muti-user forum will bridge the creativity involved in building with social interaction that an online venue can offer. [More]







Glass Skywalk Built Over The Grand Canyon (GALLERY)Glass Skywalk Built Over The Grand Canyon (GALLERY)

Almost a year and half ago, we previewed the designs for the Grand Canyon Skywalk. Your wait is finally over as the skywalk has arrived. Environmentalists are alarmed that a glass-bottomed structure has been erected across the Grand Canyon as a tourist attraction. People will be charged $25 each t… [More]



XXX Video Games for WomenXXX Video Games for Women

Just as having lots of women in a nightclub makes a particular bar more attractive to men, so too with video games. If men know that women are playing a certain video game, (especially online) then that particular game holds a stronger lure. Video game developers are tapping into this notion by cre… [More]



Sony Announces 3D Social Network 'HOME' - Sony's Answer to Second Life (GALLERY)Sony Announces 3D Social Network 'HOME' - Sony's Answer to Second Life (GALLERY)

Sony is to launch a new 3D virtual world community, similar to Second Life where users will be able to create a pesonal avatar, explore a high quality 3D world, purchase space and personalise it with purchased or made objects. Sony’s ‘home’ community will be hotly anticipated, as the machine h… [More]



Creepy Inventions For Parents With Kids (GALLERY)Creepy Inventions For Parents With Kids (GALLERY)

Parents are desperate for new tips and tricks for keeping baby happy, and giving mommy a few extra minutes to herself and marketers are well intune with this desperation. The market is glutted with helpful, thoughtful and just strange appliances, gadgets and tools, all claiming to make parent's live… [More]



Selling Used Panties Online - Sicko Fetish Becomes Big BusinessSelling Used Panties Online - Sicko Fetish Becomes Big Business

Are you looking to make some extra money? How about earning profits from used products whose re-sell value is more than the original purchase price? Well look no further than The Used Panty Portal for a lucrative income source. It's actually big business on the Net. They have a huge member database … [More]



F-ck the Environment - Diesel's Global Warming Ready Campaign (GALLERY)F-ck the Environment - Diesel's Global Warming Ready Campaign (GALLERY)

Diesel's latest advertising campaign is timely to say the least. The campaign depicts a drastically changed world, altered by the effects of Global Warming. Taking on a long time serious issue, but one that has in recent months become a very 'hot' topic (no pun intended!). The striking and sophisti… [More]



Franchised Art Galleries? - Louvre Museum to Franchise in Abu Dhabi Amid French ProtestFranchised Art Galleries? - Louvre Museum to Franchise in Abu Dhabi Amid French Protest

Louvre is opening its first ever foreign "branch" - in the "art quarters" of the Gulf state, Abu Dhabi. At the French are brewing a turmoil; "our museums are not for sale" - cries an online petition signed by 4,700 people to date. The big question is: Is a gallery supposed to make money, or it is … [More]



Cellphone BillboardsCellphone Billboards

You need more ads in your life, and your cellphone is a blank canvas just begging for marketing dollars. In fact, one marketing professor, Fareena Sultan, notes, "We're calling the phone 'the brand in your hand' -- you're never more than a foot away from it, 24 hours a day." Don't worry, there mig… [More]



Smoking Gel is the New CigarreteSmoking Gel is the New Cigarrete

The Smoking Cessation Gel has been introduced in Germany by Nicogel Continental and in contrast to other smoking cessation products was originally developed as a substitute for cigarettes, but can also be used to help stop smoking. The gel contains ingredients from the tobacco plant (but not the tox… [More]



Red Bull Illume - Extreme Sports Photography CompetitionRed Bull Illume - Extreme Sports Photography Competition

Red Bull Illume Image Quest is the first-ever international photography competition that celebrates the world of action and adventure sports. The spirit, the grit, the edgy perfection - that's what we're here to honor. The top 50 finalists will get their work exhibited in bigger-than-life outdoor ve… [More]



Self Created Superstars - The Secret Life of Internet Self Created Superstars - The Secret Life of Internet "It" Girl Cory Kennedy (VIDEO)

How do you become a teen internet icon? You show up at a concert in a hot yellow dress, get photographed and uploaded by a popular internet party-photo site, and develop an obsessive fan base on Myspace.com to the tune of 3700 friends who just can't get enough of you. Can this really be done? Absolu… [More]



iLike - The Future Of Music CommunitiesiLike - The Future Of Music Communities

iLike is a relatively young music community based software service, having only just reached the rip old age of four months, but I predict that this is going to become a very popular service, and the principles on which it is based will be adopted by many other music services. It is wonderfully des… [More]



Automatic Photo Retouching Software (GALLERY)Automatic Photo Retouching Software (GALLERY)

Now you can automatically touch up your ugly pictures with Portrait Professional. The software has been trained using 'beautiful faces' so it can figure out what's wrong with you and automatically make you pretty. Okay, enough sarcasm, it's actually pretty cool software. However, once you're do… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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