AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Roberto Cavalli Vodka Roberto Cavalli Vodka

Previously, Roberto Cavalli only shared his delicious ultra-premium vodka with family and friends. He has now decided to open this treasure to the rest of the world. Hurray, and so say all of us. The vodka is made from the purest water of the Monta Rosa slopes, using the finest quality grains grown in the valleys where the South-Western Alps meet the river Po, and filtered through flakes of Italian Carrara marble. Using this unique production technique gives the brand its most exclusive chara… [More]



Sensory Gum Gives You Actual Tingles - Wrigleys To Launch '5'Sensory Gum Gives You Actual Tingles - Wrigleys To Launch '5'

This summer Wrigleys unveils a new gum simply called "5". It is the gum with longer-lasting flavor and will have "sensations you can feel as you chew". Sensations range from tingling, cooling and warming. Ooooooooooooooooooh! Now, if they came up with a gum similar to Willy Wonka's "3 course dinner… [More]







Connected Camping - Kampgrounds of America Launch North American Wi-FiConnected Camping - Kampgrounds of America Launch North American Wi-Fi

Information addicts / outdoor enthusiasts rejoice as Wi-Fi internet access has infiltrated the great outdoors. Kampgrounds of America (KOA) is installing wireless internet access at its North American campgrounds. KOA is the first chain of family campgrounds to offer its customers Wi-Fi that they ca… [More]



Full Figured Models - Lexibags Abandons Thin (GALLERY)Full Figured Models - Lexibags Abandons Thin (GALLERY)

With all the latest hype on anorexic fashion models dying, Lexibags.com has stepped up to the plate in a humanitarian effort to be a part of changing the fashion industry and public's view by choosing Samantha Grove as their handbag model. Samantha is a breath of fresh air to the fashion world.… [More]



American Idol Starbucks StyleAmerican Idol Starbucks Style

Starbucks in conjunction with Concord Music Group have formed a new record label, Hear Music. Both companies already have released recordings featuring Ray Charles' "Genius Loves Company" and Sergio Mandez' "Timeless." Starbucks and Concord will distribute the Hear Music recordings at local Starbuck… [More]



Interactive Denim Jeans - Denim CodeInteractive Denim Jeans - Denim Code

Codes will conquer our daily life. This new french brand come up with new marketing idea that use 2D codes as a brand logo, which can be used to access additional information, videos, and even purchase goods from mobile phone. HERE'S THE PRESS RELEASE: Levi's invented jeans and Diesel turned the… [More]



Tourism is the New Cocaine for Sierra Nevada VillagersTourism is the New Cocaine for Sierra Nevada Villagers

Tired of the constant threats by guerrilla, drug dealers and paramilitary groups the “cocaleros” of the Sierra Nevada region, have replaced the coca plantings for lodging huts made of wood and palms. This plan, supported by the government, attracts hundreds of local, european and american tour… [More]



SuicideGirls Launch Magazine 'Papercuts' (GALLERY)SuicideGirls Launch Magazine 'Papercuts' (GALLERY)

SuicideGirls has launched the first issue of their "virgin" magazine Papercuts. For those of you who don't know, the SuicideGirls is an edgy website with a growing community of alternative girls. The SuicideGirls community caters and endorses a more alternative form of beauty, which includes everyth… [More]



Armani Ads Accused of Promoting Sexual TourismArmani Ads Accused of Promoting Sexual Tourism

This is the picture for the new campaign by Armani, made to promote their line of clothes for kids, but critics are suggesting that Armani is promoting something else according to the image chosen. Two Asian girls, about five years old, with their faces covered in make-up and one wearing a bikini. … [More]



Fine Dining and Hotel Accomodations For Allergy-Afflicted Patrons (GALLERY)Fine Dining and Hotel Accomodations For Allergy-Afflicted Patrons (GALLERY)

In a world full of allergens from feathers to dust bunnies, finding comfortable lodging and fine dining experiences can be a real challenge for allergy sufferers and those with severely restricted diets. However, hotel proprietors and dining establishments, ever looking for ways to stay a step ahead… [More]



USPS Jedi Master Postal Mailboxes - Postal Service to Celebrate Star Wars (GALLERY)USPS Jedi Master Postal Mailboxes - Postal Service to Celebrate Star Wars (GALLERY)

The US Postal Service will help Star Wars celebrate its 30th anniversary by rolling out a cool R2D2 mailboxes. The pictures come from a leaked source. In fact the site USPS Jedi Master site isn't even online yet (Despite the fact it is plastered all over the mail boxes). So stay tuned for the lau… [More]



Calvin Klein Targets Technosexuals with Blogger Inspired Fragrance IN2UCalvin Klein Targets Technosexuals with Blogger Inspired Fragrance IN2U

Calvin Klein is targeting the young blogging and text messaging crowd with a new fragrance called CK in2u and a new social network called What Are You IN2?. The CK in2u bottle, designed by Stephen Burks and looks like Sake bottle The name is written in the shorthand of an instant message, a casual i… [More]



Get a Job With DIGG - Now Hiring!Get a Job With DIGG - Now Hiring!

DIGG, one of the better known user-powered social content websites, is experiencing growth and they're looking to expand their team of 15 to include three more. Current job postings include: Web Designer, Senior Systems Engineer and Database Administrator. Sound good? It gets better: DIGG is locate… [More]



Hot New Jobs In 2007 - Cybrarian, Web 2.0 Designer and SteganographerHot New Jobs In 2007 - Cybrarian, Web 2.0 Designer and Steganographer

2007 is a year of emerging professions and more and more people are recognizing the benefits of getting in on the ground floor of an up-and-coming venture. Our digital world is growing and expanding and technology touches our lives in almost every way. This has created a growing demand for people 'i… [More]



BLYK - Advertisers To Subsidise Free Mobile Phone ServiceBLYK - Advertisers To Subsidise Free Mobile Phone Service

BLYK will buy traffic from the major mobile phone carriers and give it for free to it's users, but they will have to read and also respond to a certain amount of advertising. The service will no doubt allow advertisers very targeted opportunities and initially the service will be perceived as very… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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