AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Nivia Cellulite Choir - Bizarre Ad Becoming Viral (VIDEO) Nivia Cellulite Choir - Bizarre Ad Becoming Viral (VIDEO)

This new viral from Nivea, launching their 'Goodbye Cellulite' range is going to be massive on the web - as normal you heard it first on TrendHunter. Remember Em Rocks! [More]



Fake Car Orgies - Erotika Sexy Shop Ads (VIDEO)Fake Car Orgies - Erotika Sexy Shop Ads (VIDEO)

This is one of the cool guerrilla marketing (the low cost unconventional kind) tactics I’ve seen. The Sex machine ads created by Agency "Leagas Delaney " Milan, Italy. "A car parked outside of the Erotika sex shop, with all the windows covered by stickers representing hard scenes, looking careful… [More]







MiniC.A.T. - The Compressed Air CarMiniC.A.T. - The Compressed Air Car

The MiniC.A.T. or compressed air car boasts zero pollution and extremely low running costs. In production negotiations with Tata motors, this vehicle may well hold the key to the future of transportation. The car features ultracool offerings - from internet connectivity to an onboard GPS system to… [More]



Viacom Sues YouTube Over Copyright InfringementViacom Sues YouTube Over Copyright Infringement

Viacom is suing Youtube for $1 billion due to copyright infringement and Google's inability to patrol both Youtube and Google Video. Copyright infringement on Youtube? That's ridiculous. By the way, here's a link 1,070 resuts for Comedy Central videos on Youtube. They're pretty funny. [More]



Pop Up Books For Adults - Celebrity Meltdowns Pop Up BookPop Up Books For Adults - Celebrity Meltdowns Pop Up Book

Pop up books are turning out to be a massive hit with nostalgic adults. As you would expect publishers have cashed in on this trend and a whole new range of pop up titles, aimed at adults, is set to hit the shelves. Subjects include sex, underwear, Elvis, Mummies and even Alfred Hitchcock. Experts… [More]



Corporate Funded Music - Starbucks to Launch Record Label With Paul McArtneyCorporate Funded Music - Starbucks to Launch Record Label With Paul McArtney

The Seattle based company, Starbucks, have decided to launch a record label called Starbucks Records. It's not a coincidence as they have proven they can sell other's music at their stores, and looking at their huge distribution chain (13,000 new stores just in last year!) it seems the new record la… [More]



Kiasma Goes Skateboarding - Helsinki Builds Skateboard Park in Art MuseumKiasma Goes Skateboarding - Helsinki Builds Skateboard Park in Art Museum

The art museum in Helsinki had one summer a event for all skateboard lovers. The museum built a skateboard park in one of their floors and let girls and boys rock the halls. Just send a e-mail and if there is still place you could go skateboarding! [More]



Sexy Female Flasher The Highlight of New Porsche Commercial (VIDEO)Sexy Female Flasher The Highlight of New Porsche Commercial (VIDEO)

Using a sexy female flasher to advertise the new Porsche may not sell many new cars, but it is definitely getting attention and turning heads! In fact, the commercial is so popular that it's generating lots of chatter and jokes about choosing between the car and girl and the difficulty of the choice… [More]



Mothers Selling Breast Milk OnlineMothers Selling Breast Milk Online

What do fetishists, babies and cancer patients all have in common? They are all likely targets of mother marketing their own breast milk. And market it they will! There are even milk banks that collect breast milk and sell it at cut throat prices. Yes, cash-hungry moms can earn up to $3 an ounce O… [More]



Texas Hold 'Em For Game Boy Advance - Gambling Targets Little KidsTexas Hold 'Em For Game Boy Advance - Gambling Targets Little Kids

In a highly irresponsible move, a Texas Hold 'Em game was released for Game Boy Advance. Game Boy is primarily targeted at young kids and this is just another example of how addictive behaviour is not only encouraged but even promoted by marketers intent on cashing in on the poker craze, regardless … [More]



Coffee Advertising Gets Naughty - Italy Uses Sex While America Uses TasteCoffee Advertising Gets Naughty - Italy Uses Sex While America Uses Taste

What experience are you looking for in your next cup of coffee. Taste and stimulation spring to mind, but the latter would normally mean an energy boost. In this case, Italian coffee company Lavazza is using sex appeal to sell coffee. So just when you thought American's use sex to sell almost a… [More]



Touchscreens for Salespeople - BMW Showrooms Get High Tech (VIDEO)Touchscreens for Salespeople - BMW Showrooms Get High Tech (VIDEO)

In South Korea, BMW is using touch screen displays to enhance the sales process. A sales associate can quickly highligh vehicle features, play videos, and even help you customize your ride. Expect technology like this to transform your car in-store buying experience. [More]



Hobo Soup Is Hot!Hobo Soup Is Hot!

A real live hobo cooked up a batch of hobo soup, 45 years ago and it's still a hot item today, having sold out at on eBay. The bizarre labelling and the fact that the soup actually tastes good and is nutritious is making it quite a hot commodity... plus, it's super-convenient... it is Hobo soup aft… [More]



P2P Renting - Make Money By Renting Out Your Own Movies and Games at iLetYou.comP2P Renting - Make Money By Renting Out Your Own Movies and Games at iLetYou.com

Got a pile of dvds or games that you've already watched (or played) a million times? Not sure what to do with them? Then check out a cool new website: iLetYou.com You can quickly and easily set up your own rental store, list your stock, set your prices and rent out your collection. [More]



Green Rock - Connecting Musicians, Fans and the EnvironmentGreen Rock - Connecting Musicians, Fans and the Environment

The global warming alert has reached the rock industry. Non-profit organizations like REVERB are raising awareness and supporting environmental causes using the powerful connection between rock stars and their fans. "Their approach is dual-pronged: educating, inspiring and activating music fans wh… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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