AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Global Warming - $2 Trillion in Natural Resources Uncovered Global Warming - $2 Trillion in Natural Resources Uncovered

Several countries are fighting over territories being uncovered in the Arctic because of global warming: Canada, Denmark, Norway, Russia, Sweden, and the United States. The feud is fueled by a potential $2 Trillion in natural resources. The folks who live there, Intuits (Eskimos) and Sami are being dissed in lieu of visions of black gold flowing into the aforementioned nation’s coffers. However, there are environmental groups supporting them and making sure that they do not become casualties o… [More]



Innovation From Nature - Biomimicry: The CourseInnovation From Nature - Biomimicry: The Course

There is much to learn from nature and despite our best efforts (planning, spending, designing) humans are always outdone by creation. But now we can learn from the best - enter Biomimicry: The Course. This program is designed for biologists interested in studying biomimicry and copycatting design f… [More]







Gutsy Marketing - Metamucil Wants to Appeal to Younger CrowdGutsy Marketing - Metamucil Wants to Appeal to Younger Crowd

The company behind Metamucil, the stool softener, is looking to reach a younger audience than its usual 50+ crowd. Through new marketing techniques, they are trying to make Metamucil look like a beauty aid and a must have items for cleaner, fresher intestines. Marketing experts have been putting a… [More]



Coke and GLAM*IT to Create Europe’s First Magazine on a BottleCoke and GLAM*IT to Create Europe’s First Magazine on a Bottle

Last year, Trend Hunter wrote about Magazine's in a bottle. Now the concept is en route to Europe. This is an initiative idea between the world’s largest soft drink company and one of Europe’s largest publishers. Coca-Cola Belgium announced that it will be the first soft drink company to offer… [More]



Botox Parties - Crank it Up While You Freeze Your FaceBotox Parties - Crank it Up While You Freeze Your Face

Botox parties may face new regulations soon in New South Wales. These parties have become very popular among women and involve a couple drinks and the invitation of a "Botox cowboy" to come and do group injections on the women to help make the treatment more cost effective. There are risks involved,… [More]



Shock Advertising - Elisha Cuthbert Depicted In Gratuitous 'Captivity' BillboardsShock Advertising - Elisha Cuthbert Depicted In Gratuitous 'Captivity' Billboards

30 gratuitous billboards depicting abduction, torture and murder of kidnapping victims in Elisha Cuthbert's latest movie, 'Captivity' have censors and concerned citizens in an uproar at the shocking content of these ads. [More]



Toys That Should Not Exist (But Do) - Limited Edition Dora AquaPet and Others (GALLERY)Toys That Should Not Exist (But Do) - Limited Edition Dora AquaPet and Others (GALLERY)

Russian Roulette for Kids, the Twister Bedspread and the Harry Potter VIBRATING Broomstick are just a few of the distasteful toys being (or having been) marketed and mostly to children. It's amazing how blatantly sexual toys make it onto the shelves and into the homes of parents of poor and unsuspe… [More]



Holy Hooters - Have a Hoot in Israel (Controvercial)Holy Hooters - Have a Hoot in Israel (Controvercial)

Greasy U.S. restaurant chain, Hooters, will be opening its first store in Israel in the city of Tel Aviv this summers. The establishment won't be opening near any major religious centres, however, and will not be kosher. Ofer Ahiraz hopes this will be the first of several Hooters locations to open i… [More]



Shop of the Future - Adidas Shop of the Future - Adidas "mi Innovation Center" (VIDEO)

The 1,750 square meter Paris Adidas Sport Performance store occupies two floors on the Avenue de Champs Elysees and features a wide selection of Adidas products. The core part of this store is a pimped mi-adidas sales system, called mi Innovation Center (mIC) "The "mi Innovation Center" will change… [More]



Celebrity Kitchens - Tara Reid, American Pie Starlet, Opens Fast Food JointCelebrity Kitchens - Tara Reid, American Pie Starlet, Opens Fast Food Joint

That's right folks. Party girl Tara Reid has big... aspirations and she has decided to follow in her parent's restauranteur footsteps by opening a fry joint of her own. It's called Ketchup and Tara plans to get down n' dirty. She's doing more than adding her name - she plans to get busy in the kitch… [More]



Aromatic Authorities - Ahmadabad Police Ordered to Implement Sweet SmellsAromatic Authorities - Ahmadabad Police Ordered to Implement Sweet Smells

Encounters with the police may not be so foul unpleasant in the future. Those getting into trouble with the authorities in Ahmadabad, India may be pleasantly surprised later this year when authorities begin scenting their uniforms with floral rose and refreshing lemon aromas. The majority of India's… [More]



Luxury as Charity - Billionaire Rents Hawaii Dream Home for $150 / MonthLuxury as Charity - Billionaire Rents Hawaii Dream Home for $150 / Month

A Japanese billionaire has decided to share his wealth by renting out his mult-million dollar Hawaii mansions to under privileged familes at a mere fraction of their worth. He's asking a pittance, really - $150 a month in rent. Over 3000 families applied as tenants - however only a lucky 8 families… [More]



Pink Taxis - Now in RussiaPink Taxis - Now in Russia

Last April, Trend Hunter reported about the introduction of Pink Taxis in England. Now, Pink Taxis have expanded into Russia. Tired of her bad experiences when taking a cab, an entrepreneur decided to do as her fellow- women in England: a taxi service for women or children. They pick you up, wait… [More]



Mitsui Garden Hotel Ginza - Tokyo's Sanctuary above the StreetsMitsui Garden Hotel Ginza - Tokyo's Sanctuary above the Streets

From the deep dark elegance of Italian Piero Lissoni's interior to the hug oak bar hugging the lounge music, Tokyo's Mitsui Garden Hotel in Ginza is the boutique hotel for those of us who hate the name "boutique hotel". Tokyo is rife with hotels catering to the ultra-wealthy, ultra-short, and ultra… [More]



How to Raise Pirates - New Parenting BookHow to Raise Pirates - New Parenting Book

If you are a parent, about to become one, or a concerned grandparent who longs to hear "Man overboard! floating off the starboard bow." Then, you must read Tim Bete's hilarious new book, Cap’n Billy “The Butcher” MacDougall's Guide to Pirate Parenting. This is really a survival guide that wil… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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