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Marketing Strategy, Cultural Branding and Innovative New Ads

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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Fake Sexy - The Axe Towel Fake Sexy - The Axe Towel

Sex in advertising is nothing new and Axe brand spray for men is at the forefront. Their latest advertising campaign features a man in a suggestively sexual towel. Hopefully, I don't have to spell it out for you. Just enjoy. I want one of these! [More]



Real Life Movie Tie-Ins - 7/11 Stores Refitted as Kwik-E-MartsReal Life Movie Tie-Ins - 7/11 Stores Refitted as Kwik-E-Marts

Coming soon: REAL Kwik-E-Marts! Yup, that's right. 7-11 is planning to "refit 11 stores across the U.S. to resemble the front of the Kwik-E-Mart, the convenience store that Homer and other characters frequent in the classic cartoon TV series." Not just that though- customers will "also be able to… [More]







Long Range Wireless Solutions - WiMAX Legally Reaches a 60 Mile RadiusLong Range Wireless Solutions - WiMAX Legally Reaches a 60 Mile Radius

While an ordinary WiFi signal "can carry a few hundred feet", Intel is testing a system "that lets WiFi signals of at least 60 miles. The idea of "WiMAX isnt new, however, what is new is deploying "vanilla WiFi out to more people without breaking any laws or relying on expensive hardware upgrades."… [More]



Perfume Sampling KiosksPerfume Sampling Kiosks

Sick of fragrance counter employees offering you a little spritz of something new? Scentest Communications has made it possible to skip these pesky encounters with the help of new technologies. The Scentest stations are five ft. kiosks that allow perfume shoppers to dispense their own samples. No … [More]



Naughty Dollies - Lita The Burlesque Plush Doll (GALLERY)Naughty Dollies - Lita The Burlesque Plush Doll (GALLERY)

Claiming to be a doll for adults who like burlesque does not change the fact that the only people who are going to want this doll are little kids. And what do little kids do when they get a new toy? They like to carry it about and show it to their friends. This is another example of bad judgement … [More]



Celeb Ice Cream - Stephen Colbert's Americone DreamCeleb Ice Cream - Stephen Colbert's Americone Dream

Everyone's favourite, Ben & Jerry's, have named their new ice cream in honour of the comedian Stephen Colbert. Its name - Stephen Colbert's Americone Dream - does not give any clues to its flavour. However, I can tell you that it's vanilla ice cream, fudge-covered waffle cone pieces and caramel. P… [More]



Cosmetic Soft Drinks - L'Oreal and Coca Cola Launch LumaéCosmetic Soft Drinks - L'Oreal and Coca Cola Launch Lumaé

Coca-Cola has signed with L' Oreal in an agreement to launch a new skin enhancing beverage. The product will be called Lumaé and will be a beverage based on tea targeted towards women over 25 years old who want to take care of their skin wellness. Coca-Cola wants that market itself more as cosmet… [More]



The Anti-Cubicle - The Future of Computer WorkstationsThe Anti-Cubicle - The Future of Computer Workstations

Completely mobile, this Anti-Cubicle or Personal Computing Environment Station is an one-human-computing-station-a-go-go. That's right folks, here you have it all. From hook ups for you LCD screen, to ergonomicaly seating, to mobile power access. You really don't need an office if you opt for this b… [More]



Subliminal Advertising - New Book Disects Sneaky Trends in MarketingSubliminal Advertising - New Book Disects Sneaky Trends in Marketing

Media researchers have compiled lists of examples of how the media is used and manipulated to subliminally coerce us... mostly to make purchases that we can't afford. Some of the main tricks of the trade include: 1. Point of Sale Mind Control Scripts 2. Doctor-Patient Drug Kick-backs 3. In-Store … [More]



Death of Paper Magazines - Life Magazine Shuts DownDeath of Paper Magazines - Life Magazine Shuts Down

A number of print magazines have stopped printing in light of rising print costs and a shift to online mediums. However, one of the suprise announcements is that Time Inc. is shutting down Life magazine. The company feels that the trend in magazine publishing is gravitating toward Internet publi… [More]



The Wired 40 - The Most Innovative Companies of the WorldThe Wired 40 - The Most Innovative Companies of the World

What is important about these companies is that they are usually the reasons why many trends exist. It is due to their creativity, innovation and risk that differentiates themselves from the status quo and puts them in a league of their own. It's not surprising that Google is ranked number 1. … [More]



Walking Billboards - Employee Uniforms Become an Ad MediumWalking Billboards - Employee Uniforms Become an Ad Medium

Eye Level Marketing, a division of the Billboard Clothing Company, is placing giant ads on employee uniforms. Given the potential to scrape together extra revenue from the deal, you can expect this to become a new medium. Plus, companies can push their own products on their clothing. Potential ve… [More]



More Assvertising - Gene Simmons Promotes Show at the Hard RockMore Assvertising - Gene Simmons Promotes Show at the Hard Rock

Over a year ago we first posted about Assvertising, a medium that's been used by a nunber of companies, including Kodak. Last week, the Hard Rock Cafe in Time Square became the scene of assvertising used to promote the Gene Simmons Family Jewels tv show. Roughly 25 models pranced their way aroun… [More]



Polariod Cameras in Lieu of Mirrors - Innovative Bathroom CampaignPolariod Cameras in Lieu of Mirrors - Innovative Bathroom Campaign

Polaroid has replaced bathroom mirrors with cameras as part of a new ad campaign. The campaign, in Sao Paulo, is pushing Polariod's instand images. I suppose the benefit of instand images seems obvious in North America, but perhaps down south the Polaroid brand carries less meaning. Either way, t… [More]



Interactive Shopping Touch ScreensInteractive Shopping Touch Screens

Interactive Planet wants businesses and organizations to optimize how they relate to the consumer. With a touch screen display panel, a consumer can shop even when the store is closed, or at least gather enough information to make a purchase when the store re-opens. It's not just about shopping eith… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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