AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.



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Marketing Strategy

Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!


Cultural Branding

The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.


Innovative New Ads

There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.


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Controversial Ad Campaign – Defamatory Pizza Box Marketing Controversial Ad Campaign – Defamatory Pizza Box Marketing

A new form of advertising has sparked quite the controversy in Cincinatti. The private legal battles faced between divorced parents have been made public with new ad campaigns on pizza boxes. The marketing technique has successfully brought media attention to child support issues, but has overstepped moral lines when it comes to privacy issues. Specifically, the ads have been deemed a disparagement against innocent children. Cincinnati dads are being put on the spot by the Butler County Chil… [More]



Microfinance @ Kiva.org, Become a Banker to the PoorMicrofinance @ Kiva.org, Become a Banker to the Poor

Fofoa Ekuata is a plantation owner in Samoa. She needs US$ 875/- to buy a box of Cramoxon, a pest management system. She is asking for help via Kiva.org, a website where anyone can be a banker to the poor. It's not charity, it's investment. Entrepreneurs vetted by on-ground NGOs are presented on K… [More]









Enviropreneurship - When Environmentalism Met BusinessEnviropreneurship - When Environmentalism Met Business

If "Green Business" (by any other name) means business embracing the concepts of environmentalism, then Enviropreneurship (ENVP) means environmentalists learning the concepts of business. ENVP is about "bringing market principles to resolve environmental problems." It encourages market-based solutio… [More]



Fantasy Coffins (GALLERY)Fantasy Coffins (GALLERY)

We are starting to see a rise in designer coffins. Last year, we witnessed the Union Jack Coffin, the Kiss Casket, Eco Coffins, and high end designer coffins. There are various ways on how a person make his final day on earth memorable. Carpenters in Ghana offers to build tailor made themed coffi… [More]



Demand for Ethanol Stimulates Food Vs. Fuel Debate Among US FarmersDemand for Ethanol Stimulates Food Vs. Fuel Debate Among US Farmers

According to the US Department of Agriculture, farmers are anxious to cash in on the demand for ethanol. So much so, that soy and cotton will be taking a back seat to corn-growing to the tune of 13.5 billion bushels. The food vs. fuel debate among growers has intensified because the US Government h… [More]



Virtual Real Estate - Amsterdam Sells For $50KVirtual Real Estate - Amsterdam Sells For $50K

Second Life's virtual city of Amsterdam sold for US$50,000 on eBay. The bidding started at $20,000 with the option of buying the city outright for $50,000, which is exactly what user nedstede2769 from the Netherlands did. The virtual city was created by Second Life user Stroker Serpentine and quic… [More]



Tricky Advertising - Cut Out Cop Car Ad Slows Down TrafficTricky Advertising - Cut Out Cop Car Ad Slows Down Traffic

A public service advertisement in Turkey, which is actually a cut out cop car parked along side the highway behind a billboard became an effective road safety precaution for drivers who see it. From a far, it seems a real cop car making someone slow down which enables them to read the billboard. [More]



Trendy 'Spykes' Malt Liquor Targets TeensTrendy 'Spykes' Malt Liquor Targets Teens

Just as high school prom season is about to kick off, a new drink made by Anheuser-Busch has just been introduced and has created a lot of "buzz". These "nail polish-size bottles of malt liquor, called Spykes", come in a variety of flavors such as mango and chocolate flavors and "infused" with ener… [More]



Eco-Friendly Air Travel - Boeing's Fuel Cell AirplaneEco-Friendly Air Travel - Boeing's Fuel Cell Airplane

In efforts to be environnmentally friendly, Boeing is starting ground and flight testing on a newly completed research project called the "Fuel Cell Demonstrator." This new airplane "uses a Proton Exchange Membrane (PEM) fuel cell/lithium-ion battery hybrid system to power an electric motor, which … [More]



Social Media - Atten TV Lets You Watch and Be WatchedSocial Media - Atten TV Lets You Watch and Be Watched

Watch what other people/groups are watching. Watch who is watching you. Broadcast your attention. Welcome to Atten TV: a media network that lets anyone be a broadcaster, and lets others watch others' broadcast streams. Yes. It's *that* inter-twined. How does it work: "As you spend more time onli… [More]



Web Accessible Funerals - Funeral-Cast Webcasts Funeral ServicesWeb Accessible Funerals - Funeral-Cast Webcasts Funeral Services

Although morbid in content, a new type of web casting is making the mainstream. Companies like Funeral-Cast are enabling mourning and funeral services to be broadcasted over the Internet. Call it insensitive, however, it is just a way society is learning to cope with the conveniences the internet b… [More]



Drinks-On-The-Go - Reef Dram Sandals Double As Water BottlesDrinks-On-The-Go - Reef Dram Sandals Double As Water Bottles

The Reef Dram Sandals contain an inner tube that you can fill with water (or your favourite beverage) and have a drink handy when you're out and about. Now you can have a drink anywhere you want... This is bizarre, isn't it? And by the way, they are not cheap at all: 45$ , buy at your own risk. [More]



Virtual Fitting Rooms - Intellifit Takes The Frustration Out Of Online Shopping (VIDEO)Virtual Fitting Rooms - Intellifit Takes The Frustration Out Of Online Shopping (VIDEO)

Ever notice how clothes in “your size” don’t always fit? Makes you think twice before ordering clothes online without being able to try them on. Take the frustration out of shopping on the web with Intellifit, the virtual fitting room. This free service helps internet shoppers find their clo… [More]



Uber Cool Advertising - Holographic Lexus Ads (VIDEO)Uber Cool Advertising - Holographic Lexus Ads (VIDEO)

This great eye catching ad from lexus is getting major attention in Times square, New York, as you can see from the Video. The ads were created by advertising film company, VIZOO, which invented the new technology. [More]



Incredible Advertising - The Magic Mirror (VIDEO)Incredible Advertising - The Magic Mirror (VIDEO)

Magic Display China has created a unique mirror that also acts a an advertising display. Usually found in public toilets, ads are screened when no one is directly in front. When individuals come closer and choose to wash their hands or check themselves out, the display then turns into a mirror. [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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