AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.



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Marketing Strategy

Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!


Cultural Branding

The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.


Innovative New Ads

There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.


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Personalized Beer Labels Personalized Beer Labels

Tuborg, a Danish beer brewering company has come up with a very interesting (and in my opinion very trendy) idea. Personalized beer labels. They allow consumers to personalize (or tune) their beer bottles with whatever image you want to use. This suggests me ideas for birthdays, the almost here Valentine's Day, friends celebrations, parties...you name it... Word of mouth is going to be the way this wonderful idea is going to spread out like a viral program on the internet... e-mails, sms, etc.… [More]



Free Photocopying Service - Supported by AdsFree Photocopying Service - Supported by Ads

A new startup operation in Japan is seeing great success and benefitting many. A new concept of free photocopying is hitting the mainstream and is being funded by corporate advertising printed on the back of the paper. [More]









Homework Cheating Online - School Shortcut Site Makes it Easy to CheatHomework Cheating Online - School Shortcut Site Makes it Easy to Cheat

Do ya wanna be the Teacher's Pet? Well baby, you just better forget it... Cheating on your homework has officially hit the marketplace with the launch of UK-based website, SchoolShortcut. Students can pay to have their school assignments completed for them or cash in on their own expertise by offeri… [More]



LOHAS - Lifestyles of Health and SustainabilityLOHAS - Lifestyles of Health and Sustainability

What is LOHAS? According to LOHAS.COM: "LOHAS is an acronym for 'Lifestyles of Health and Sustainability,' a market segment focused on health and fitness, the environment, personal development, sustainable living, and social justice." In the wake of realizing the inconvenient truth about ecological… [More]



McHealthy - McDonalds Launches Healthy McHealthy - McDonalds Launches Healthy "Happy Meal"

In a continuing bid to attract healthy eating Australians, McDonalds has launched a new type of Happy Meal named "Pasta Zoo". It contains 10 pieces of animal shaped Pasta, 'Zoo Goo' sauce, a low-fat milk drink with a milk Sipaah straw, ripper grippers and a toy all piled into an animal shaped box. M… [More]



Straw Advertising - Bendy Straw Ad for Yoga (Look Close!)Straw Advertising - Bendy Straw Ad for Yoga (Look Close!)

A very cost-effective advertisement in Hong Kong for a yoga school. It showcases the prowess of a yoga practitioner on the flexible stems of drink straws. A surge of enquiries and enrollment went after up this promotional stunt. [More]



Ice Cream Advertising - DropDrop Ads Instead of Sticky Fingers (GALLERY)Ice Cream Advertising - DropDrop Ads Instead of Sticky Fingers (GALLERY)

Smart idea for makeing advertising with ice cream. DropDrop gives space for advertising and prevents you from getting sticky fingers. Everytime you lik your ice cream you see and read the advertising on the DropDrop. [More]



Save The Deli - New Cause to Preserve Retro DelisSave The Deli - New Cause to Preserve Retro Delis

In a time where retro chic is the "hip" and "happening" thing, and nostalgia rings deep, people everywhere are uniting for one cause: to save the deli. With iconic delis such as NYC's Second Avenue Deli disappearing seemingly overnight (to the outrage of pastrami lovers everywhere), and claiming to … [More]



Eco Alternatives to Automobiles - Car Sharing and Eco Taxis (VIDEO)Eco Alternatives to Automobiles - Car Sharing and Eco Taxis (VIDEO)

After the announcement made last week in Paris revealing the damage we have made to our planet and the upcoming consecuences, every single citizen in the world should act immediately. It is very sad to have such climate frenzy (-8° C to 25° C change in a single day), freezing crops and burning woo… [More]



Mcdonalds Ad Contest on YouTube - Are Consumer Generated Ads Boring Yet? (VIDEO)Mcdonalds Ad Contest on YouTube - Are Consumer Generated Ads Boring Yet? (VIDEO)

Maybe anyone can be an amateur admaker these days. Dozens of companies are getting in on the action. Is this getting boring yet? Or is consumer directed advertising the way of the future? Either way, McDonalds is getting in on the action. Mashable describes, "McDonalds is now launching an ad con… [More]



Nissan Pino Car - Cute Car Exclusively for WomenNissan Pino Car - Cute Car Exclusively for Women

Nissan Motor Co., Ltd. recently released the new Pino minicar to the Japanese automotive market. With the tagline “Shift lovely days” targets consumers especially women aged 18-30 year old looking for a personal vehicle that is ideal for everyday driving. Pino car is distinguished by its simple… [More]



Interactive Tables and Floors - Catchyoo's Cool Projection System (VIDEO)Interactive Tables and Floors - Catchyoo's Cool Projection System (VIDEO)

Catchyoo, Japanese company brings an entirely new way of interactive advertisement to the world. The company offers the interactive advertising that you can promote your brand on floors, walls, tables, 3-D spaces, or wherever. The quality of the visuals and sounds is incredibly crisp. Based on senso… [More]



Eggvertising Update - Japan Joins the Advertising on Eggs GameEggvertising Update - Japan Joins the Advertising on Eggs Game

Remember last year when we introduced you to Eggvertising? The US was the pioneer on this one, but now Japan has entered the game. That’s right, Japan is now adveritsing on eggs! Takako Maruyama, a spokeswoman at public relations firm Sunny Side Up Inc. said “The chance of people taking the ad… [More]



Guerrilla Marketing Gone Bad - Boston Hoax Turns Into Million Dollar MishapGuerrilla Marketing Gone Bad - Boston Hoax Turns Into Million Dollar Mishap

Two men have been accused of placing electronic advertisements for a cartoon around Boston that some people feared it was a bomb. It is obvious that the city of Boston did not recognize the display for what it was. But the question I ask is, due to instances like 9/11, does the United States no lo… [More]



Legal P2P Video Sharing - Sling Media's Viral Video SolutionLegal P2P Video Sharing - Sling Media's Viral Video Solution

The world of viral videos is a fast-growing market. On a site like YouTube.com you can find videos on practically anything from old Menudo music videos to yesterday's episode of "Law & Order." The problem with all this is it may violate copyright law. At CES, Sling Media announced their entry into t… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!
Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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