AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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MINI Motorby Billboards - Billboards that Talk Directly to Mini Owners MINI Motorby Billboards - Billboards that Talk Directly to Mini Owners

This is the latest innovation from Mini USA is the use of advanced technology to communicate directly between MINI owners and the "Motorby" billboards. [More]



Celebs Photoshopped For Domestic Violence - New Women's Aid Campaign (GALLERY)Celebs Photoshopped For Domestic Violence - New Women's Aid Campaign (GALLERY)

To raise awareness for domestic violence, the new Women's Aid campaign features photoshopped pictures of UK celebs. The celebrities have been altered to appear as though they have been beaten, shocking you to realize the importance of domestic violence as an issue. The campaign was created by Grey… [More]







New Mac Ads Poke Fun at Vista (VIDEO)New Mac Ads Poke Fun at Vista (VIDEO)

The latest ads from Mac take a bite out of Vista. Specifically, the ads poke fun at the excessive security alerts in Vista. The ads to a pretty good job or portraying Vista as excessively annoying. I'm getting a little bored of the whole Mac guy ads, but this is a decent execution which highlight… [More]



Self Cleaning Toilets - Clubbing Coke Addict Can't Get Her Fix (VIDEO)Self Cleaning Toilets - Clubbing Coke Addict Can't Get Her Fix (VIDEO)

This commercial is for a self cleaning toilet, and it conveys the message very well. The unfortunate clubbing coke addict can get her fix because self cleaning toilets are so good. [More]



Co-Billboarding - Sports Illustrated Swimsuit Model Sucks Giant Straw Hooked Up to Dasani AdCo-Billboarding - Sports Illustrated Swimsuit Model Sucks Giant Straw Hooked Up to Dasani Ad

In this example of what I am calling "co-billboarding," the Sports Illustrated Model is sucking a giant straw that links her billboard to the Dasani billboard. The campaign is genius execuation from Dasani and probably gets people talking about both ads. Somehow I think it's a better win for Dasan… [More]



Bluefly Nude Ads Bomb - Although Nudist Site Covers the AdBluefly Nude Ads Bomb - Although Nudist Site Covers the Ad

Bluefly Clothing launched a new ad campaign that feature nude models throughout the city, who apparently are metaphors for the way that Bluefly clothing makes your feel free. However, Ad Rants is poking fun of the campaign stating that a nudist blog is the site that gave the ad the best press. [More]



Absolut Lomo - Absolut Launches Gallery to Share Consumer PhotosAbsolut Lomo - Absolut Launches Gallery to Share Consumer Photos

For the first time ever in ABSOLUT history, people are encouraged to participate with own photos in the project. The pictures will be hand-fitted to the Gallery wall and featured in the exhibition. The brief is straight to the point: "To shoot one or a series of images capturing your vision of A… [More]



Former Pope Lace Makers Now Crafting G-StringsFormer Pope Lace Makers Now Crafting G-Strings

Poland artisans who used to made lace craft used in church altars for John Paul II and the Queen of England made an strategic and wild twist in their traditional work and decided to make sexy lingerie. The G-strings have been a succesful product selling it online around the globe. Koniakow, employs… [More]



Fashion Trends and Marketing - Replay Site a Great Example of Newstalgia (GALLERY)Fashion Trends and Marketing - Replay Site a Great Example of Newstalgia (GALLERY)

Replay's web site show us an extraordinary example of the new trend in web sites design, with an "easy going" Italian fashion style through the finest photagraphy and old scenarios under an excellent web site design it's easy to see the most vanguardist designs ready to wear. Here we have not jus… [More]



Conscious Capitalism - Dirty Business No MoreConscious Capitalism - Dirty Business No More

Muhammad Yunus, the Nobelist who created "micro finance," coined the term Conscious Capitalism. Patricia Aburdene saw it as a "moral transformation" and "today's greatest mega-trend" way back in fall 2005. Social networks such as Orkut have been abuzz with it. And now finally, Conscious Capitalism h… [More]



Communities 2.0: Here to Stay and GrowCommunities 2.0: Here to Stay and Grow

"Communities" ought to be the most significant emerging concept of the Internet world. Communities 2.0 - the virtual world The child of social networking sites meeting user-content driven (web 2.0) websites: communities. Built around common interests, preferences, or themes, communities are virtua… [More]



License Plate BillboardLicense Plate Billboard

This license plate frame has a programmable scrolling LED screen so you can communicate to fellow drivers. [More]



Customized Books - Bob BooksCustomized Books - Bob Books

It has been too long to await for somebody who would face Hoffman's monopoly on printing customized books. Cool! it is already here and looks pretty cool. From a nicely designed web, you can download the free software, choose a layout, add your pictures and text (if you want to) and Bob Books will p… [More]



No eBook for Harry Potter 7No eBook for Harry Potter 7

eMuggles everywhere are lamenting the news that the 7th and last installment in the Harry Potter series, "Harry Potter and the Deathly Hollows", will not be released as an e-book. However, this comes as no surprise to anyone following author J.K. Rowling's history with not allowing any of the other … [More]



Homophobic Snickers Superbowl Ad - What Were They Thinking? (VIDEO)Homophobic Snickers Superbowl Ad - What Were They Thinking? (VIDEO)

If you watched the superbowl Sunday night and caught the snickers ad, you might be wondering what the marketing message Snickers was trying to convey. Whatever it was, most people are still confused or offended. It also shows that Snickers really does not know how to convey its message to their au… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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