AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Cleaning Hunks Undress And Clean For The Ladies Cleaning Hunks Undress And Clean For The Ladies

Is the world of advertising finally coming to terms with the fact that women are sexual beings just like their male counterparts? Xtra-Pine may be just the cure for any misconception that men are the only ones capable of sexual fantasy. Their website allows the ladies to choose from a panel of three hot studs ready and willing to get to work... and take their clothes off while they do it! So come on girls! Pick which Cleaning Hunk you want ... they're ready and waiting to get to work! [More]



Streaker Love Story - Shameless Public NudityStreaker Love Story - Shameless Public Nudity

Virals and nudity often go hand in hand and some might say they can even be good for business. Add to these a hoax and you could be heading for a trifecta. This seems to be the idea behind LoveStory07.com - an Australian clothes company - Rare Wear - that has developed an elaborate hoax based on the… [More]







Using Social Networks to Promote Your WorkUsing Social Networks to Promote Your Work

We are all facing the challenge of communities 2.0, and as fast as it's growing up there are also parallel uses of those comunities. Almost since MySpace was with it's first step there were profiles made to promote movies, fast-food chains and a long list of various items. Well we can't blame them, … [More]



Hanger Advertising - EcoHangers Bring Ads to Your ClosetHanger Advertising - EcoHangers Bring Ads to Your Closet

EcoHangers are a new invention for in-home advertising, the hangers are made from recycled paper, according to hangernetwork this marketing tool Support the environment by replacing wire hangers with EcoHangers and Support US Manufacturing jobs across the country… [More]



Naked Hairy Shock Advertising - Burt Reynolds Strips Down for DirecTVNaked Hairy Shock Advertising - Burt Reynolds Strips Down for DirecTV

Burt Reynolds is naked again, years past his prime. His hairy ad, which features a layout similar to the infamous George Kastanza photoshoot, is for DirecTV's latest campaign. The ad states, "Everything should be seen in DirecTV HD ... well, maybe not everything." Touche. The campaign is a good … [More]



Human Vending MachineHuman Vending Machine

This vending machine near Hachiko square in Shibuya Japan is not an ordinary vending machine; it is actually operated by a charming human operator inside which passes the purchased goods out to you. Complete with upper and lower serving windows depending if it is an adult or a child. This is part of… [More]



Capitalism 3.0 - Reinventing the CommonsCapitalism 3.0 - Reinventing the Commons

Garrett Hardin first popularized the tragedy of the commons in 1968. in 2007, Peter Barnes proposes a solution: Capitalism 3.0 - building a "commons sector" to balance the "corporate sector." THE TRAGEDY OF THE COMMONS Simply, it means that individuals in a group/ society will be tempted to over-ut… [More]



"I'd Rather Go Naked Than Wear Fur" - PETA's Latest Sexy Ads (GALLERY)

Sexuality is considered one of the most powerful tools of marketing and particularly advertising. PETA knows this and they continue to push the boundaries with their latest Joanna Krupa ads. [More]



iPod Bikini - Did Apple Buy Product Placement in the Sports Illustrated Swimsuit Issue?iPod Bikini - Did Apple Buy Product Placement in the Sports Illustrated Swimsuit Issue?

Adrants suggests that, "You can't buy publicity like the kind that comes with an appearance in the Sports Illustrated Swimsuit issue." But can you? This unique product placement of an iPod on Marisa Miller is bound to get attention, raising the question of whether or not Apple has paid for the cl… [More]



Subliminal Auditising - Audi gets logo in Chevy AdSubliminal Auditising - Audi gets logo in Chevy Ad

So this obviously was not intentional, but you do have to wonder how no one happened to notice that the interlocking metal rings in the top right hand of the page resemble a competitor's logo - Audi. This Chevrolet ad appeared on page two of the February 5 issue of Automotive News. Maybe Chevy shou… [More]



Harmful Chemicals in Make-Up - Long-Term Effects More Than Skin DeepHarmful Chemicals in Make-Up - Long-Term Effects More Than Skin Deep

In the past, during the Elizabethan Era, royalty painted their faces with white paint to achieve the 'look' of the day. Unfortunately, this make-up contained high quantities of lead, a likely cause of their tendency towards early death, and definitely the catalyst behind the havoc wreaked on their s… [More]



Social Entrepreneurs - A MegatrendSocial Entrepreneurs - A Megatrend

Social Entrepreneurship is serious business - and some are calling it the business model of the 21st century. So. Who are social entrepreneurs that your cool-hunting friend had been talking about so enthusiastically over coffee this afternoon? ASHOKA (http://www.ashoka.org), innovators in the field… [More]



Axe Upskirt Mousepad - Can Advertising Be Too Perverse?Axe Upskirt Mousepad - Can Advertising Be Too Perverse?

Lowe Dubai developed the Axe Mmmousepad to endorse AxeFantasy. To use the mouse you must slip your hand underneath the skirt. They placed the mousepad across Internet cafes in the UAE to arouse the interests of young men there, and the plan goes so well that a huge fraction of these mouse pads were … [More]



Google Adsense Video Distribution - Trend Hunter is a Test Pilot (GALLERY)Google Adsense Video Distribution - Trend Hunter is a Test Pilot (GALLERY)

Google Adsense is testing a new ad service called Adsense Video Distribution. Trend Hunter has been invited to be a test pilot, so if you are in the US, you should see a video ad towards the bottom of the front page... Check it out. If you are NOT from the US, then you won't be able to see anythin… [More]



Trash Ads - Brazil Salvation Army Campaign (Made From Real Garbage)Trash Ads - Brazil Salvation Army Campaign (Made From Real Garbage)

This is an interesting Ad campaign for the Salvation Army in Brazil; its main goal, to raise awareness, donations of clothes and money. Using real cardboard, plastic trash bags and other junk found in the streets, a sign is made up and posted outdoors. And on that sign is a picture referencing back … [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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