AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Fake Modeling (with Consumers) - Print Out Picture of Levi´s Copper Jeans and Get Published (GALLERY) Fake Modeling (with Consumers) - Print Out Picture of Levi´s Copper Jeans and Get Published (GALLERY)

Levi's Copper Jeans are about to be launched and you can get involved in theire campaign if you print out a picture of the jeans and send in your 'fake modeling' picture. This is a fun way to belong to this campaign, In this race to be different Levi´s gives you the opportunity to see how your jeans will look before you buy it, just print out your jeans and take yourself a picture to start enjoying it. "Walk the talk and strut your very own pair of Levi's® Copper™ Jeans. Just choose your… [More]



Consumer Driven Campaigns - Desperate Guys Seek Poolboy Jobs at Playboy MansionConsumer Driven Campaigns - Desperate Guys Seek Poolboy Jobs at Playboy Mansion

We have seen a number of consumer driven publicity events lately, where consumers create a blog or some sort of public spectacle in order to get the attention of a corporation. When these consumer driven campaigns take off, the corporations buckle and give them what they want. The latest example… [More]







Lip Motion Readers - the Next Crime Fighting SystemLip Motion Readers - the Next Crime Fighting System

After three years of work a group of developers at University of East Anglia are ready to show to the world their new solution for crime fighting, which turning video into text by reading the lip motions in the images. With the help of a huge database of movements the cameras will be able to know wh… [More]



Victoria’s Secret’s Diamond-Studded Bra - A Gift to Best Actress NomineesVictoria’s Secret’s Diamond-Studded Bra - A Gift to Best Actress Nominees

In the Academy Awards swag parade, Victoria's Secret will be giving annual gifts for the six best actress nominees. The gift includes a Very Sexy Diamond Collection Lip Gloss decorated with diamonds and pink sapphires, and an Angels Secret Embrace Strapless bra, a silky, seam-free bra decorated with… [More]



Kanye West Sells His Head For Ad SpaceKanye West Sells His Head For Ad Space

Renowned rapper Kanye West, well known for his strong, blunt opinions and trend setting style as well as his unique music, has brought yet another shocker into the game. Known to promote anything from cars to fundraisers, his latest and greatest has got to be his support for Fendi. Using his head as… [More]



Stickam Takes On MySpace And YouTube, Sets Off Alarm Bells for ParentsStickam Takes On MySpace And YouTube, Sets Off Alarm Bells for Parents

New, free and anonymous, Stickam is the latest social website to enter the ring. But it's a social website with a difference, as it offers live and uncut videos and chat, ringing alarm bells of parents across the globe. Whilst you have to be at least 14 and it claims to bar inappropirate and obscene… [More]



Mission Zero - The New Pirelli Film With Uma ThurmanMission Zero - The New Pirelli Film With Uma Thurman

After last year’s Internet film depicting Naomi Campbell, Pirelli strikes again with a movie directed by Kathryn Bigelow with Uma Thurman as the main character: Mission Zero. Some minutes of heavy emotions, the coolest cars (check out Uma’s yellow Lamborgini) and the most astonishing end. The … [More]



How to Use Trend Hunter - Our 2 Minute Guide to Trend Spotting and InnovationHow to Use Trend Hunter - Our 2 Minute Guide to Trend Spotting and Innovation

If you're an entrepreneur at heart, product innovator or artist, you may be asking yourself how to use Trend Hunter for inspiration. Here's a brief guide to how you can use Trend Hunter (and your other research sources) to inspire something cool. How To Use Trend Hunter - Our 2 Minute Guide to Tre… [More]



Extraordinary Vista Brand Experience at JFK (VIDEO)Extraordinary Vista Brand Experience at JFK (VIDEO)

"The WOW start now" this is the tag introduction of the Microsoft's Windows Vista's multi-sensorial brand experience at the American Airlines terminal JFK. The Vista experience portrayed looks to be very inspured by the Mac experience... watch the video and tell me what do you think... [More]



Nissan – Car or Skateboard (VIDEO)Nissan – Car or Skateboard (VIDEO)

The automobile industry goes with the youth. Nissan created a new commercial clip that made them more trendy, especially for the younger and trendsport loving generation. [More]



BrowseGoods, BlackDogAir - Two New Ways to View ShoppingBrowseGoods, BlackDogAir - Two New Ways to View Shopping

Amazed on your first time experience journeying through Google Maps?.. Well, we'll see your reactions browsing and shopping for your basic cravings on the same user environment! Here's two new Amazon based online-shopping site to fulfill your eye-candy shopping spree. [More]



Microsoft’s Ballmer Blames Poor Vista Sales On PiracyMicrosoft’s Ballmer Blames Poor Vista Sales On Piracy

It looks like Vista sales are falling short of expectations, and Microsoft is blaming pirates... er... maybe it's because nobody's using Vista at all! Arrghh! [More]



Google Is Developing Artificial Intelligence (AI)Google Is Developing Artificial Intelligence (AI)

Co-founder Larry Page announced that Google is in the development stages of Artificial Intelligence (AI) and he claims the realization may not be far off. Sci-Fi movies immediately come to mind and initial reactions may be curiosity-piqued-with-incredulity. However, some are very alarmed by this an… [More]



Phone Sex - Playboy Will Run Previews On Mobile PhonesPhone Sex - Playboy Will Run Previews On Mobile Phones

Playboy TV's latest marketing strategy includes running softcore previews of their realty show 'Double Entry' on cell phones. Users who are unable to download streaming video won't be left out - they'll have access to full-colour pictures. As part of their grand-scale marketing plan, Playboy will a… [More]



Buy & Sell Digital Content - Blish.comBuy & Sell Digital Content - Blish.com

"Blish is the easiest place to buy or sell digital content. As a buyer, you can purchase ebooks, photos, how-to guides, clipart, music, sound loops, video, design templates, any type of digital content. As a seller, you can post digital content that you own and make money." The blurb says it all. I… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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