AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, cool-hunting, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Apple Threatens Blogger Who Posted iPhone GUI Apple Threatens Blogger Who Posted iPhone GUI

Yes, I love Apple. I have nothing against Apple. I write this trend in the spirit of fair-trend-reporting. If Apple has a history of going after bloggers, isn't that classified as a trend? * FYI - All downloads for this GUI have been removed from he Internet so Apple and bloggers can rest easy (I know I do. No, not really, I'm just being sarcastic). [More]



Allow Card - A Debit Card for TeensAllow Card - A Debit Card for Teens

The idea is simple, teach teens to spend money before they are mature. Of course it's covered in make-up, behind a "financial training program" according to Master Card. This new program is a prepaid debit card, which is "changing the relationship between teens and parents, building a strong foundat… [More]







Gucci Ginza - Eight Floors of Luxury in Tokyo TowerGucci Ginza - Eight Floors of Luxury in Tokyo Tower

Gucci in Tokio is the Fashion building with eight floors where you will find retailer, coffe shop, oficces and the sky deck, take a look of this interesting video at their Web Site about Gucci Ginza opening event, you will find there a lot of interesting images about of this magnificent project dev… [More]



Versace Switches Back to Top Models - Out With the New, In With the Popular (GALLERY)Versace Switches Back to Top Models - Out With the New, In With the Popular (GALLERY)

After three seasons trusting in celebrities like Madonna, Demi Moore and Halle Berry, Versace has decided to return to its origins - using top models. The company, along with Louis Vuitton, made their bet on top models for their autumn-winter campaigns. The list included: Christy Turlington, Kat… [More]



Nike Cricket? - Nike Gets into India (VIDEO)Nike Cricket? - Nike Gets into India (VIDEO)

Yes, first it was the football market and now it seems they go straight to Indian market, concretely to the Cricket market. This is the national sport in India, a country where Nike goes behind Adidas and Reebok, taking "just" a 15% of the cake. How are they planning to do it? Well first by signing … [More]



Make Your Own Shoes From ScratchMake Your Own Shoes From Scratch

Mary Wales Loomis decided to hack apart a pair of shoes to find out how they were made. To her surprise the construction seemed very straightforward and simple and from that day forward Mary started making her own shoes from scratch. She has created a website to share her wealth of information so t… [More]



Apple iPhone Ad Campaign Begins (VIDEO)Apple iPhone Ad Campaign Begins (VIDEO)

The campaign for the Apple iPhone started yesterday with an ad in a commercial break during the 79th Academy Awards. It started with images of old phones and people saying hello... Of course they were not just people, they were all famous stars from movies and TV like Michael J. Fox, Clark Gable or… [More]



Videogames Theater - Large Scale Entertainment (VIDEO)Videogames Theater - Large Scale Entertainment (VIDEO)

The idea developed by Enríque Martínez as part of an executive M.B.A. program at the Instituto de Empresa in Madrid is revolutioning the movieplex concept around the world with "hybrid movie theaters with all the digital fire and fury of a video game: fog, black light, flashing green lasers, high-… [More]



Rats At KFC-Taco Bell, NYC Wreak Havoc For Yum (VIDEO)Rats At KFC-Taco Bell, NYC Wreak Havoc For Yum (VIDEO)

NYC health department closed the Greenwich Village oulet after rats were seen running wild in the outlet. Far from a localised issue - this has global consquences, as a video of the vermin has exploded over the internet and made headlines around the globe. A huge PR crisis is unfolding infront of ou… [More]



Punk Rock YogaPunk Rock Yoga

Yoga seems to be very much in vogue as an exercise-of-choice for kids, adults and seniors. And now the yoga community is reaching out to appeal to anyone left behind with their latest offering... Punk Rock Yoga. [More]



Do The Right Thing.Com - People Evaluate Businesses on NewsDo The Right Thing.Com - People Evaluate Businesses on News

IKEA will charge customers 5 cents/ plastic bag. Is IKEA "doing the right thing?" Interactive readers at dotherightthing.com, a Web 2.0 site where people can "evaluate" companies based on company news, think "yes". They give this story a rating based on it's positive or negative impact. Currently, i… [More]



WordSource - The Social DictionaryWordSource - The Social Dictionary

Today saw the launch of a new online dictionary and thesaurus called WordSource. A dictionary with a difference, it has various social features, enabling users to upload photos linked to the words, add tags, rate the words and even play hangman. Whilst certainly embracing the trend towards social me… [More]



FaceCode - Face-Recognition Software For Your ComputerFaceCode - Face-Recognition Software For Your Computer

Want to protect your private computer files and make sure that you and only you have access to your personal information? Then check out FaceCode - face-recognition software that uses your web-cam to ensure the security of your system by scanning your face to make sure that you... are really you! [More]



RED Failure - Massive Hype for (RED) Products Yields Only $11 Million? (GALLERY)RED Failure - Massive Hype for (RED) Products Yields Only $11 Million? (GALLERY)

I'm always excited to see innovative charity campaigns, and was excited to see the hype around the (RED) campaign. (RED), launched by Bono and Bobby Shriver was a campaign that could both benefit retailers and the RED charity itself. The campaign included a massive marketing push from companies li… [More]



Team Painting - The Latest in Corporate Team BulidingTeam Painting - The Latest in Corporate Team Buliding

Creating art through team play is a cool new team building event that is taking Corporate Calgary by storm. Imagine a highly interactive team-building event where individuals come together for an experience that inspires passion, creativity, and innovation and brings to light the importance of team… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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