AD CULT

Marketing Strategy, Cultural Branding and Innovative New Ads

Trend Hunter - Trend Spotting and Cool Hunting
September 2010
AD CULT
AD CULT Magazine

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AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads discovered by our global network of trend hunters.


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Marketing Strategy
Marketing strategy is the science of designing messages and branding that win. A successful marketing strategy is not a good advertising campaign. Rather, it is a comprehensive marketing identity that knocks the ball out of the park. Accordingly, marketing strategy is one of the most powerful levers of corporate success. To innovate, strategists need a constant influx of new ideas. That's where AD CULT comes into play. Join the cult!

Cultural Branding
The most coveted brands are elevated to the status of cultural icons. These brands are desired and embraced into the fabric of our culture. In some cases, they are even tattoed onto flesh. Tools like emotional branding, new, and guerilla marketing are often used to enter the consumer psyche. However, these tools by themselves cannot explain the iconic success of cult brands like Apple, Harley Davidson, Guinness, and Nike. The science of cultural branding is one of the most difficult and rewarding concepts in the field of marketing. The creation of a cultural brand is the "Holy Grail" of marketing.

Innovative New Ads
There are mavericks in the world who take ads seriously. Motivated by a fervent desire to discover tomorrow, these individuals are constantly searching for the next great ad. Employed in design, art, media, strategy, and marketing ad mavens set the rhythm for the pulse of pop culture.

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Apple Threatens Blogger Who Posted iPhone GUI Apple Threatens Blogger Who Posted iPhone GUI

Yes, I love Apple. I have nothing against Apple. I write this trend in the spirit of fair-trend-reporting. If Apple has a history of going after bloggers, isn't that classified as a trend? * FYI - All… [More]



Allow Card - A Debit Card for TeensAllow Card - A Debit Card for Teens

The idea is simple, teach teens to spend money before they are mature. Of course it's covered in make-up, behind a "financial training program" according to Master Card. This new program is a prepaid debit… [More]







Celeb-to-Model Switches - Versace Advertising Switches From High-Profile Celebs Back to Top Models (GALLERY)Celeb-to-Model Switches - Versace Advertising Switches From High-Profile Celebs Back to Top Models (GALLERY)

After three seasons trusting in celebrities like Madonna, Demi Moore and Halle Berry, Versace has decided to return to its origins - using top models. The company, along with Louis Vuitton, made their… [More]



Nike Cricket? - Nike Gets into India (VIDEO)Nike Cricket? - Nike Gets into India (VIDEO)

Yes, first it was the football market and now it seems they go straight to Indian market, concretely to the Cricket market. This is the national sport in India, a country where Nike goes behind Adidas… [More]



Apple iPhone Ad Campaign Begins (VIDEO)Apple iPhone Ad Campaign Begins (VIDEO)

The campaign for the Apple iPhone started yesterday with an ad in a commercial break during the 79th Academy Awards. It started with images of old phones and people saying hello... Of course they were… [More]



Videogames Theater - Large Scale Entertainment (VIDEO)Videogames Theater - Large Scale Entertainment (VIDEO)

The idea developed by Enríque Martínez as part of an executive M.B.A. program at the Instituto de Empresa in Madrid is revolutioning the movieplex concept around the world with "hybrid movie theaters… [More]



Punk Rock YogaPunk Rock Yoga

Yoga seems to be very much in vogue as an exercise-of-choice for kids, adults and seniors. And now the yoga community is reaching out to appeal to anyone left behind with their latest offering... Punk… [More]



News Impact Ratings - Consumers Evaluate Businesses Based On Company NewsNews Impact Ratings - Consumers Evaluate Businesses Based On Company News

IKEA will charge customers 5 cents/ plastic bag. Is IKEA "doing the right thing?" Interactive readers at dotherightthing.com, a Web 2.0 site where people can "evaluate" companies based on company news,… [More]



RED Failure - Massive Hype for (RED) Products Yields Only $11 Million? (GALLERY)RED Failure - Massive Hype for (RED) Products Yields Only $11 Million? (GALLERY)

I'm always excited to see innovative charity campaigns, and was excited to see the hype around the (RED) campaign. (RED), launched by Bono and Bobby Shriver was a campaign that could both benefit retailers… [More]



Fake Modeling (with Consumers) - Print Out Picture of Levi´s Copper Jeans and Get Published (GALLERY)Fake Modeling (with Consumers) - Print Out Picture of Levi´s Copper Jeans and Get Published (GALLERY)

Levi's Copper Jeans are about to be launched and you can get involved in theire campaign if you print out a picture of the jeans and send in your 'fake modeling' picture. This is a fun way to belong to… [More]



Consumer Driven Campaigns - Desperate Guys Seek Poolboy Jobs at Playboy MansionConsumer Driven Campaigns - Desperate Guys Seek Poolboy Jobs at Playboy Mansion

We have seen a number of consumer driven publicity events lately, where consumers create a blog or some sort of public spectacle in order to get the attention of a corporation. When these consumer driven… [More]



Victoria’s Secret’s Diamond-Studded Bra - A Gift to Best Actress NomineesVictoria’s Secret’s Diamond-Studded Bra - A Gift to Best Actress Nominees

In the Academy Awards swag parade, Victoria's Secret will be giving annual gifts for the six best actress nominees. The gift includes a Very Sexy Diamond Collection Lip Gloss decorated with diamonds and… [More]



Kanye West Sells His Head For Ad SpaceKanye West Sells His Head For Ad Space

Renowned rapper Kanye West, well known for his strong, blunt opinions and trend setting style as well as his unique music, has brought yet another shocker into the game. Known to promote anything from… [More]



Mission Zero - The New Pirelli Film With Uma ThurmanMission Zero - The New Pirelli Film With Uma Thurman

After last year’s Internet film depicting Naomi Campbell, Pirelli strikes again with a movie directed by Kathryn Bigelow with Uma Thurman as the main character: Mission Zero. Some minutes of heavy emotions,… [More]



Extraordinary Vista Brand Experience at JFK (VIDEO)Extraordinary Vista Brand Experience at JFK (VIDEO)

"The WOW start now" this is the tag introduction of the Microsoft's Windows Vista's multi-sensorial brand experience at the American Airlines terminal JFK. The Vista experience portrayed looks to be very… [More]



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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads. We crave innovation, love the bizarre and seek to inspire. AD CULT is part of the TREND HUNTER Network. Trend Hunter is global network of trend hunters constantly in pursuit of hot new trends and the next big thing. Join our community to contribute to AD CULT and any other publication in our network!

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Marketing Strategy, Cultural Branding and Innovative New Ads
AD CULT is a digest of Marketing Strategy, Cultural Branding and Innovative New Ads.
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